Social Media Manager - Nars

SHISEIDO; Greater London; Hybrid; GBP 50,000 - 55,000; Full time

Benefits offered by this job

Generous product allocation & discount

26 days holiday + bank holidays + your

Birthday off

Enhanced parental leave

Enhanced pension

Annual bonus scheme

Hybrid & flexible work patterns

Job summary

NARS UK in London is seeking a proactive Social Media Manager to lead the UK social strategy, with a TikTok focus, across the brand's Beauty portfolio. You will oversee content, creator partnerships and community engagement to drive awareness and commerce.

You'll work with Global and EMEA teams to localise assets, manage paid/social activation and live shopping initiatives, while maintaining a distinct brand voice across platforms.

Qualifications

• Minimum 4-6+ years' experience in social media, digital marketing, influencer marketing or content strategy.
• Experience managing social channels for a beauty, fashion, luxury, lifestyle or consumer brand.
• Strong understanding of TikTok and Instagram, and current social media best practice.
• Proven track record of developing successful social-first campaigns and confidence creating and editing content directly.
• Experience working with creators and influencers.
• Excellent communication, project management and stakeholder management skills.
• Strong analytical capability and experience using social listening and reporting platforms.
• Ability to work effectively within Global governance and approval processes while responding quickly to local trends.

Responsibilities

• Develop the UK social strategy and content calendar for TikTok, aligned with Global priorities and local objectives.
• Deliver a high-volume, TikTok-first content programme balancing locally created content with adapted Global assets.
• Identify local trends and cultural moments to strengthen brand relevance across the consumer journey.
• Support retailers, artists, creator partners and local events with social activation.
• Collaborate with Global Social and EMEA Social on planning, approvals and localisation, while staying agile.
• Partner with Media on boosting, Spark Ads and engagement-driving activity.
• Ensure a consistent brand voice and platform-native execution across channels.
• Own UK community engagement strategy, tone of voice and moderation guidelines.
• Foster conversations with consumers, creators and brand advocates; surface insights for internal teams.
• Coordinate day-to-day community management and resourcing to meet growth targets.
• Own organic social activation for TikTok Shop and social retail initiatives.
• Develop content and creator strategies driving discovery, consideration and conversion.
• Plan and promote TikTok LIVE shopping events with agencies and Ecommerce team.

Skills

4-6+ years experience

Social media management

TikTok & Instagram expertise

Content creation & editing

Creator/influencer collaboration

Communication & project mgmt

Analytics & reporting

Global governance & local trends

Job description

Social Media Manager

NARS

London

WHO WE ARE

Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected turnover over £7.0bn in 2022. Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Through our heritage, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World.

YOUR NEXT ROLE : Social Media Manager - NARS

As we accelerate NARS UK's social-first marketing and commerce capabilities, we are looking for a highly driven Social Media Manager to lead the development and execution of the UK social media strategy, with a particular focus on TikTok. The role will grow brand awareness, engagement and community advocacy, using content, creators and social commerce to move consumers from discovery through consideration to conversion. The successful candidate will combine strong creative instincts with analytical rigour and thrive in a fast-paced, culturally driven environment.

YOUR RESPONSIBILITIES

Social Strategy & Channel Management

• Develop and execute the NARS UK owned social media strategy and content calendar for TikTok, in alignment with Global brand priorities and local business objectives.
• Deliver a high-volume, TikTok-first content programme that balances locally created content with the adaptation of Global assets for UK audiences.
• Identify local trends, conversations and cultural moments that strengthen brand relevance and support the full consumer journey from discovery to conversion.
• Support retailers, NARS Artists, creator partners and local events through relevant social activation.
• Partner closely with Global Social and EMEA Social on content planning, weekly approvals and campaign localisation, while maintaining agility for reactive opportunities.
• Collaborate with Media teams on boosting, Spark Ads and engagement-driving activity.
• Ensure a consistent brand voice, visual excellence and platform-native execution across channels.

Content Planning & Production

• Lead the briefing, planning and execution of local content creation.
• Partner with agencies, freelancers, creators, photographers, videographers and internal stakeholders to develop social-first content.
• Confidently create and edit platform-native content directly, including short-form video built for sound‑on viewing and strong opening hooks.
• Re-cut and adapt Global assets for TikTok rather than reposting them unchanged.
• Create reactive content that capitalises on relevant trends, beauty conversations and cultural moments.
• Support local events, retailer activity and key calendar moments through relevant content and execution.
• Drive innovation in short‑form video formats and emerging platform features.

Community Management

• Own the UK community engagement strategy, tone of voice and moderation guidelines.
• Foster meaningful conversations with consumers, artists, creators and brand advocates across comments, direct messages, mentions, stitches and duets.
• Surface community insights and emerging consumer trends to internal stakeholders.
• Manage the escalation of customer concerns in partnership with Customer Care.
• Coordinate day‑to‑day community management support and resourcing to ensure the content and growth remit remains deliverable.

Social Commerce & LIVE

• Own NARS UK organic social activation supporting TikTok Shop and future social retail initiatives.
• Develop local content and creator strategies that drive product discovery, consideration and conversion.
• Support the planning and promotion of TikTok LIVE shopping events in partnership with the TikTok Shop agency and Ecommerce team.
• Partner with Ecommerce and Retail teams to align social commerce activity with key commercial priorities.
• Work within a clear operating model in which the TikTok Shop agency or Ecommerce team owns Shop operations, affiliate management, LIVE production and Shop analytics.

Performance & Analytics

• Monitor and report on channel performance, content effectiveness, engagement, audience growth, earned media value and social commerce KPIs.
• Maintain regular reporting cadences, including monthly reporting for Global Digital, and communicate performance clearly to senior stakeholders.
• Translate insights into actionable recommendations for content and channel optimisation.
• Track competitor activity and identify opportunities for differentiation.
• Partner with the TikTok Shop agency on Shop reporting, including GMV, conversion, affiliate and LIVE performance.

Cross-Functional Collaboration

• Work closely with Marketing, PR, Influencer, Ecommerce, CRM, Retail, Education, Media, Customer Care and Global Social teams.
• Ensure social initiatives support broader brand and commercial objectives.
• Act as the UK social media expert and advisor within the business.
• Maintain clear responsibilities across the Social Media Manager, Global Social, Ecommerce and agency partners to protect focus and prevent duplication.

PROFILE, SKILLS AND EXPERIENCE REQUIRED

Required

• Minimum 4-6+ years' experience in social media, digital marketing, influencer marketing or content strategy.
• Experience managing social channels for a beauty, fashion, luxury, lifestyle or consumer brand.
• Strong understanding of TikTok and Instagram, and current social media best practice.
• Proven track record of developing successful social-first campaigns and confidence creating and editing content directly.
• Experience working with creators and influencers.
• Excellent communication, project management and stakeholder management skills.
• Strong analytical capability and experience using social listening and reporting platforms.
• Ability to work effectively within Global governance and approval processes while responding quickly to local trends.

Desirable

• Experience within prestige beauty or cosmetics.
• Experience with TikTok Shop and social commerce initiatives.
• Experience planning, promoting or hosting LIVE shopping events.
• Familiarity with paid social amplification, including Spark Ads.
• Experience working within a Global matrix organisation.

BENEFITS YOU'LL LOVE

• The pay range for this position is set at £50,000 to £55,000 dependant on experience.
• Generous product allocation & discount to spend on our gorgeous products!
• Supporting the delicate work/life balance with enhanced time off through 26 days holiday + bank holidays + your birthday day off + time off for when you get married or move house PLUS enhanced parental allowance for those big life moments and the chance to buy more through our holiday buy scheme
• Plan for your future with our enhanced pension offering
• We operate an annual bonus scheme, based on personal development plans and business performance
• Flexible Fridays, so you can focus on what is important to you
• Flexible & hybrid work patterns to suit all backgrounds with 60% of your time being in the office
• Wellbeing programmes including mental health first aiders, free counselling, access to digital GP's
• Financial support via exclusive retail discounts
• Employee Assistance Programme via Wisdom - health and wellbeing, financial support at your fingertips.
• Monthly access to L&D opportunities to help your continuous development

INCLUSION HEROS

Together, we can build a vibrant and dynamic team that reflects the diverse world we serve. We are committed to fostering an inclusive and diverse workplace where all employees feel valued, respected, and empowered. We believe that a diverse workforce enhances our creativity, innovation, and overall success. We welcome applications from individuals of all backgrounds, regardless of race, ethnicity, gender, age, sexual orientation, disability or religion and are proud to promote a culture which supports and appreciates people from all backgrounds. We are always open to flexible working, part time arrangements and any adjustments which you might need to get the best experience whilst at work. We are dedicated to providing equal employment opportunities and ensuring that our hiring practices reflect our commitment to diversity and inclusion. We are proud to be recognised as a disability confident employer and have a number of internal employee forums which promote advocacy for our teams. If you need any support or adjustments during your interview or application, please get in touch with us and we will be happy to support you.