Social Media Manager – maternity cover

doTERRA Europe Ltd.; Milton Keynes; On-site; GBP 36,000 - 55,000; Full time

Job summary

doTERRA Europe Ltd. is seeking a creative, social‑first Social Media Manager to lead our day‑to‑day presence across Instagram, Facebook and TikTok from Milton Keynes. You’ll blend strategy with hands‑on content creation, driving campaigns that feel human, engaging and on‑brand.

You’ll shape European social strategy, build communities, mentor partners and collaborate with Creative, Video, Product and Communications teams to bring our purpose to life.

Qualifications

• 3+ years in social media or content marketing.
• Experience crafting social strategies for consumer brands across Instagram, Facebook and TikTok.
• Strong short‑form video instincts and copywriting skills.
• Experience leading a team, agency or creative partners.
• Knowledge of Meta paid social and how paid and organic work together.
• Native-level English; German or another European language is a bonus.

Responsibilities

• Shape our European social strategy by translating priorities into social‑first ideas.
• Create content that earns attention, focusing on short‑form video, Reels, Stories and native storytelling.
• Build community with UGC and community‑led content programs alongside our Social Media Specialist.
• Lead social campaigns for product launches, events and brand moments with cross‑functional teams.
• Test, learn and improve using performance data, social listening and audience insights.
• Bring our purpose to life by sharing people and stories behind sourcing and community initiatives.
• Extend creativity beyond the screen by directing on‑site delivery for the merchandise shop at our European Convention.
• Lead and collaborate with colleagues across Europe, supporting social best practices for the DACH team.

Skills

Social strategy

IG/FB/TikTok

Content marketing

Team leadership

English native

UGC partnerships

Job description

12-month maternity cover | Milton Keynes, UK | Marketing

Know how to turn a brand story into content people actually want to watch, share and talk about?

We’re looking for a creative, social-first Social Media Manager to lead doTERRA Europe’s day-to-day social presence across Instagram, Facebook and TikTok.

This is a role for someone who enjoys both the strategy and the making: spotting an opportunity, developing an idea, briefing creatives, getting hands‑on with content and using the results to make the next campaign better.

A brand with a story worth telling

At doTERRA, our purpose goes beyond our products. Through our Co-Impact Sourcing programme, we work with farmers and communities in more than 50 countries, supporting sustainable livelihoods and community development.

You’ll help bring our products, people and purpose to life through social content that feels human, relevant and genuinely engaging.

What you’ll do

• Shape our European social strategy, translating brand priorities and audience insights into social-first ideas.
• Create content that earns attention, with a strong focus on short-form video, Reels, Stories and platform-native storytelling.
• Build community, not just followers, developing UGC and community-led content programmes alongside our Social Media Specialist.
• Lead social campaigns for product launches, events and key brand moments, collaborating with our Creative, Video, Product and Communications teams.
• Test, learn and improve, using performance data, social listening and audience insights to guide creative decisions.
• Bring our purpose to life, sharing the people and stories behind our sourcing and community initiatives.
• Extend your creativity beyond the screen, leading the creative direction and on-site delivery of the merchandise shop area at our European Convention.
• Lead and collaborate, managing one direct report and working with colleagues across Europe, including supporting social best practice for our DACH team.

What you’ll bring

• 3+ years’ experience in social media, content marketing or a similar B2C role.
• Experience developing and delivering social strategies for consumer-facing brands across Instagram, Facebook and TikTok.
• Strong short-form video instincts, excellent copywriting skills and the confidence to create or direct social-first content.
• Experience leading or mentoring a team, agency or creative partners.
• Knowledge of Meta paid social and how paid and organic activity work together.
• Strong analytical and project management skills, with the ability to balance creativity, deadlines, brand consistency and regulatory considerations.
• Native-level English proficiency. German or another European language would be a bonus.

Experience with UGC, creators, influencer partnerships or community-led content would be particularly valuable.

You’ll have the opportunity to shape how doTERRA Europe shows up on social—experimenting with new formats, working across markets and turning meaningful stories into content that connects.

If you’re curious about culture, passionate about storytelling and ready to combine creative ideas with hands‑on delivery, we’d love to hear from you.

About the company

Founded in 2008, dōTERRA was built on a mission to share tested‑grade essential oils with the world. Having seen for themselves the incredible benefits of using these precious resources, a group of healthcare and business professionals set out to make this mission a reality. They formed a company and named it dōTERRA, a Latin derivative meaning ‘Gift of the Earth.’ dōTERRA is now present in over 150 countries worldwide. Over 7 million members now use and share dōTERRA products around the world. Today, dōTERRA is the world’s leading essential oils company.

United Kingdom office

The Milton Keynes office serves as the Western Europe headquarters for the organization, playing a central role in overseeing operations across the wider European market. The site operates as a key administrative and coordination hub for regional business activities and office represents a strategically important, fast‑growing European headquarter.