Social Media Analyst

Future Publishing; Greater London; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Uncapped leave

Enhanced parental leave

Discounted dental and private medical

Profit-sharing bonus

Refer a friend scheme

Colleague Assistant Programmes

Share Incentive Plan

Pension with 5% match

Free drinks and snacks

Job summary

Future Publishing Limited is seeking a data-forward Social Analytics Lead to measure, understand and improve social performance across our global brands. You’ll turn platform data into clear insights for editorial, commercial and BI teams.

In this hybrid London-based role, you’ll build reporting dashboards with Looker Studio, track referrals with Google Analytics and Marfeel, and monitor social listening to spot trends and opportunities.

Qualifications

• Experience analysing digital or social media performance data.
• Experience preparing performance reports and using web or social analytics platforms.

Responsibilities

• Deliver regular social performance reports across Future's brands, platforms, and international markets.
• Analyse audience behaviour and creative formats to identify top-performing content trends and growth opportunities.
• Build and maintain accessible reporting dashboards using Looker Studio, Google Analytics, and Marfeel.
• Monitor social listening tools to track audience sentiment, cultural trends, and brand conversation opportunities.
• Collaborate with editorial, commercial, and BI teams to support campaign pitches and data-informed strategy.
• Maintain consistent social KPIs, benchmarks, and campaign tagging frameworks across all digital channels.

Skills

Data analysis

Communication

Stakeholder management

Tools

Looker Studio

Google Analytics

Marfeel

Meta Business Suite

TikTok Analytics

Excel

Google Sheets

Job description

Who we are

We create trusted, expert content that helps millions of people discover more about the things they love, need and care about. From technology, gaming and entertainment to fashion, lifestyle, sport, finance and beyond, our specialist brands connect people with their passions every day.

Across websites, magazines, newsletters, social channels and events, we bring expert content to audiences around the world. We combine our deep specialist knowledge with innovative technology and data to create engaging experiences, build valuable communities and help people make better-informed decisions.

Behind it all are our people - passionate experts, creators, innovators and problem-solvers who are shaping the future of media.

About Future’s Social Hub

The Social Hub is a new global centre of excellence, bringing together strategy, creativity and platform expertise to strengthen social across Future. By empowering our brands with the expertise, tools and ideas they need to succeed, we’ll drive audience growth, strengthen brand relevance and unlock new commercial opportunities.

This is an opportunity to build something new, influence how social evolves across Future and help shape its next chapter.

What You’ll Do:

Reporting to the Executive Director, Global Head of Social Hub, you'll help our media brands measure, understand, and improve their social performance. You'll work closely with brand social teams, BI, and commercial partners to transform platform data into clear audience insights. You'll build reporting dashboards using tools like Looker Studio and track referral traffic via Google Analytics and Marfeel.

You’ll also monitor social listening tools to identify audience conversations, content trends, and commercial opportunities. By analysing creative hooks, formats, and competitor activity, you'll support creative testing and ensure our content resonates across platforms.

• Deliver regular social performance reports across Future's brands, platforms, and international markets.
• Analyse audience behaviour and creative formats to identify top-performing content trends and growth opportunities.
• Build and maintain accessible reporting dashboards using Looker Studio, Google Analytics, and Marfeel.
• Monitor social listening tools to track audience sentiment, cultural trends, and brand conversation opportunities.
• Collaborate with editorial, commercial, and BI teams to support campaign pitches and data-informed strategy.
• Maintain consistent social KPIs, benchmarks, and campaign tagging frameworks across all digital channels.

What You’ll Bring:

• Experience working with social analytics tools including Meta Business Suite and TikTok Analytics.
• Ability to analyse, manipulate, and present large datasets using Excel or Google Sheets.
• Experience building reporting dashboards and data visualisations using Looker Studio or similar tools.
• Understanding of website referral traffic tracking, UTM tagging, and digital performance metrics.
• Experience using social listening tools to identify audience insights and emerging cultural trends.
• Clear written and verbal communication skills to present complex data insights to varied stakeholders.

Minimum Requirements:

• Demonstrated experience analysing digital or social media performance data.
• Practical capability in preparing performance reports and using web or social analytics platforms.

What We Offer:

• Uncapped leave
• Enhanced parental leave
• Discounted rates with Dental care and Private Medical care
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend scheme - with payment following the successful hire.
• Well-being support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan
• Salary sacrifice Pension scheme up to 5% match

Free drinks and snacks in our offices

The expected range for this role is £50,000

This is a hybrid role, working 2 days per week from our London Office

Internal job family level, commercial level 6

Inclusion & Diversity

At Future, we’re working to attract, retain and foster diverse talent, educating our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible. We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive.

Find out more about Our Future, Our Responsibility on our website.

If you need any reasonable adjustments, please let us know, and we'll be happy to support you.

#LI-Hybrid / #LI-Remote

#LI-KC1