Social Media Manager, Decanter

Future Publishing; Greater London; On-site; GBP 30,000 - 39,000; Full time

Benefits offered by this job

Uncapped leave

Profit share bonus

Refer a friend rewards

Well-being support programs

Share Incentive Plan

Job summary

Future Publishing in London seeks a skilled Social Media Manager to drive the brand across all social platforms. You will work with editors and marketing managers to plan, execute, and optimize daily social activity, ensuring a consistent tone and compelling content.

You will craft engaging copy, develop video content, and leverage analytics tools to measure impact, with preference for candidates experienced in paid campaigns and wine/food lifestyle brands. This is a hybrid London role.

Qualifications

• Proven ability to execute social strategies including growth tactics, engagement, and best-in-class content.
• Proven experience as a Social Media Manager or similar role with a strong portfolio of organic and paid campaigns.
• Excellent copywriting and storytelling skills with the ability to bring stories to life across platforms.
• Ability to design, create and implement content for multiple social channels, including video content creation.
• Experience with social analytics tools and paid campaign dashboards (Google Analytics, Adobe Analytics, Meta Business Suite, Looker Studio).
• WSET Level 2 (or equivalent) qualification is preferred.
• Hands-on experience with planning tools, project management tools, graphic design tools (Canva/Photoshop) and basic video editing software.

Responsibilities

• Cover all social media activity across platforms including editorial, events, sales and awards.
• Plan and run day-to-day social media operations with brand consistency.
• Collaborate with editors and marketing managers to drive content.
• Create innovative, thumb-stopping content and repurpose existing assets.
• Develop effective paid and organic social campaigns and analyse performance.

Skills

Social media management

Copywriting

Storytelling

Content creation

Video content creation

Social analytics

Paid social campaigns

Campaign dashboards

Analytics tools

Education

WSET Level 2 or equivalent

Tools

Canva

Photoshop

Google Analytics

Adobe Analytics

Meta Business Suite

Looker Studio

Video editing software

Job description

Founded in 1975, Decanter is the oldest consumer wine publication in the UK and is now the world’s leading wine media brand. Today, Decanter reaches over 660,000 wine lovers every month from 99 countries around the globe viaDecanter.com, the print and digital editions, Decanter magazine and popular social media channels. Decanter provides authoritative content, independent advice and inspirational events and competitions, such as the hugely respected Decanter World Wine Awards.

What you’ll be doing

Reporting to the Head of Marketing, you will cover all social media activity across all platforms, including editorial (print and online), events, sales and awards.

You will work closely with all Decanter product editors and the Premium, Events and Awards Marketing Managers to plan and run the day-to-day social media operations of the brand. You will maintain consistency in brand tone, image, and style across all platforms, whilst creating innovative and exciting new content, driving Decanter forward to new audiences. You’ll have excellent social media experience across all platforms, and be an expert in developing thumb-stopping social-friendly content with attention grabbing tactics. A keen interest in, and knowledge of wine, is also essential as the role involves taking content and repurposing it for social media. Experience with paid campaigns is also preferable.

Experience that will put you ahead of the curve

• A proven ability of executing successful social strategies including growth tactics, customer retention, increased engagement and best in class content
• Proven experience as a Social Media Manager or similar role, with a strong portfolio showcasing successful organic and paid social media campaigns and content creation, Content creation, scheduling and channel management. This will include creating impactful social media content, tailored across our social media channels.
• Excellent copywriting and storytelling skills with the ability to see different points of view and bring a story to life.
• Excellent demonstrated ability to design, create and implement content specifically for a range of social media platforms that engages audiences and drives brand awareness and growth including video content creation.
• Experience with social analytics tools and paid-for social media campaign dashboards (Google Analytics, Adobe Analytics, Meta Business Suite, Looker Studio)
• Preferably WSET qualified to Level 2 or similar
• Hands-on experience with content planning tools, project management tools, graphic design tools (canva/Photoshop) and basic video editing software.

What’s in it for you

… Plus more great perks, which include;

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Well-being support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan

The expected range for this role is £30,000 - £39,000

This is a Hybrid role from our London Office, working three days from the office, two from home

Who are we…

We’re Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We’ve got ambitious plans that further build on our growth momentum and unlock new opportunities – and we’re looking for driven people who want to be a part of it!

Our Future, Our Responsibility - Inclusion and Diversity at Future

We embrace and celebrate diversity, making it part of who we are.

Different perspectives spark ideas, fuel creativity, and push us to innovate. That’s why we’re building a workplace where everyone feels valued, respected, and empowered to thrive.

When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It’s not just about what you bring to the table — it’s about making sure the table has room for everyone.

Because a diverse team isn’t just good for business. It’s the Future.

Find out more about Our Future, Our Responsibility on our website.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

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