Social Media Manager (6 month FTC)

HaysMac; Greater London; On-site; GBP 30,000 - 50,000; Part time

Job summary

An established industry player is seeking a dynamic Social Media Manager to elevate its digital presence. This role emphasizes creativity and strategic thinking, focusing on developing and executing innovative social media campaigns that drive brand awareness and engage audiences. You'll collaborate with a talented marketing team to integrate paid and organic strategies while providing insightful performance reports. If you're passionate about leveraging social media to make a significant impact, this opportunity is perfect for you.

Qualifications

• Experience managing paid social campaigns across multiple platforms.
• Strong content creation skills including copywriting and visual storytelling.

Responsibilities

• Develop and execute creative social media strategies.
• Track campaign performance using analytics tools.

Skills

Paid Social Campaign Management

Content Creation

Performance Analysis

Audience Segmentation

Social Media Strategy

Analytical Skills

Relationship Building

Time Management

Tools

Hootsuite

Job description

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HaysMac is an award-winning firm of chartered accountants and tax advisors, with 40 partners and over 500 staff, providing advice and services to entrepreneurs, fast-growing and owner-managed businesses, charities and not for profit organisations across the UK and internationally. From our trainees to our partners, our culture of support and progression means we grow together as one firm to best help our clients.

This role is an exciting opportunity to support HaysMac’s go to market strategy through driving the firm’s social media presence and playing a pivotal role in achieving the ambitious firmwide growth strategy.

The Social Media Manager will use the very best in creativity and logic to produce social strategies that will bolster the firm’s outputs. The digital landscape will be your playground but specifically social media platforms.

Developing a strategy to raise the firm’s profile, you will also be responsible for developing and executing paid social campaigns that drive sales, build brand awareness, and engage audiences. You will optimise performance marketing activities, ensuring efficiency and effectiveness through testing, audience targeting, and creative format innovations. Collaborating closely with the wider Marketing and BD team, you will integrate paid social strategies with organic initiatives and provide insightful reporting to key stakeholders.

Responsibilities

• Develop and execute creative social media strategies for our sectors, markets and service lines, in addition to firmwide initiatives.
• Working with the Marketing Assistant, oversee content calendars, campaigns, and posting schedules across platforms.

Content & Community

• Create engaging social media content aligned with brand tone.
• Collaborate with internal teams to promote life at HaysMac with the objective of talent attraction.

Performance & Reporting

• Track campaign performance using analytics tools.
• Provide insights and recommendations for future campaigns.

Client & Campaign Management

• Manage client communication.

Training

• Share best practice with partners and staff to optimise profiles and effectively use LinkedIn
• Develop and deliver a training plan to Marketing colleagues, comprising best practice, top tips and tone of voice to ensure optimal results from social media activity.

You will be strategic and client focused, able to grasp both the firm’s and markets needs and develop relationships with key stakeholders.

The Candidate

Skills and experience we’re looking for:

• Experience managing paid social campaigns across multiple platforms, delivering sales and engagement objectives.
• Proven ability to optimise and manage paid social activity, working with agencies, and creative teams to implement best practices.
• Experience leveraging first-party data, audience segmentation, and creative testing to drive performance.
• Strong ability to analyse performance insights and translate them into actionable recommendations.
• Solid knowledge of Social Media Management with a portfolio to back up.
• Solid knowledge of social media platforms, particularly LinkedIn, X and Instagram.
• Strong content creation skills, including copywriting and visual storytelling.
• Good analytical skills with the ability to break down campaign data to prepare reports.
• Good knowledge of scheduling and reporting software’s (Hootsuite etc).
• Good understanding on how to set up and manage paid campaigns.
• Previous experience of upskilling team members and colleagues.
• A self-starter and highly organized
• Ability to effectively time-manage multiple competing deadlines and stakeholders
• Commercially aware, sensitive to concerns and needs of internal and external clients
• Confidence: professional, articulate and ability to challenge
• Attention to detail a must
• Resilient, persistent, persuasive and assertive
• Ability to build good relationships

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Part-time

Job function

• Job function

  Advertising and Marketing

• Industries

  Accounting, Financial Services, and Professional Services

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