Social Media Manager

Digital Appointments; Norwich; On-site; GBP 24,000 - 40,000; Full time

Benefits offered by this job

Hybrid working

Career development

Job summary

Digital Appointments, a well-established digital marketing agency near Norwich, is seeking a Social Media Marketing Specialist with proven B2B and B2C experience. You will plan, create, and deliver social media strategies across a diverse client portfolio, balancing professional LinkedIn content with bold TikTok campaigns in a hybrid role.

You’ll manage content calendars, optimise paid social across LinkedIn Ads, TikTok Ads, and Meta Ads, monitor performance, and translate data into actionable

Qualifications

• Proven experience in a social media marketing role covering both B2B and B2C.
• Strong, hands-on experience of LinkedIn and TikTok — both organic content and paid advertising.
• Solid experience managing paid social campaigns across LinkedIn Ads, TikTok Ads, and Meta Ads.
• A good understanding of the B2B buyer journey alongside a flair for creative, consumer-focused content and campaigns.
• Proficient with social media management tools (Hootsuite, Sprout Social, Buffer).
• Excellent written and creative communication skills with the ability to adapt tone, style, and format across very different brands and audiences.
• A data-driven mindset with the ability to interpret performance metrics and demonstrate clear ROI to clients.
• Strong client management and presentation skills.
• Based within commuting distance of Norwich for hybrid working requirements.

Responsibilities

• Develop tailored social media strategies for both B2B and B2C clients.
• Plan and manage content calendars across multiple platforms.
• Create compelling content for LinkedIn, TikTok, Instagram, Facebook, and X.
• Plan, manage, and optimise paid social campaigns across LinkedIn Ads, TikTok Ads, Meta Ads.
• Monitor, analyse, and report on both organic and paid social performance.
• Develop thought leadership and professional content strategies for B2B clients alongside creative consumer campaigns for B2C clients.
• Build strong client relationships, presenting strategies and performance reports.
• Stay ahead of platform updates, algorithm changes, and emerging social media trends.
• Collaborating with wider agency teams including content, design, SEO, and PPC.

Skills

Social media

B2B

B2C

Content creation

Paid social

LinkedIn

TikTok

Analytics

Campaign management

Hootsuite

Sprout Social

Buffer

Tools

Hootsuite

Sprout Social

Buffer

Job description

Are you a talented Social Media Marketing Specialist with strong experience across both B2B and B2C social media? A well-established and highly regarded digital marketing agency near Norwich is looking for an experienced and versatile social media professional to join their growing team — offering a fantastic hybrid role where your ability to switch between business and consumer audiences will be genuinely valued.

The Role

As Social Media Marketing Specialist, you'll take the lead on planning, creating, and delivering social media strategies across a diverse portfolio of clients spanning both B2B and B2C. You'll be equally comfortable crafting professional, authority-building content for business audiences on LinkedIn as you are creating bold, engaging, and creative content that captures attention on TikTok. Alongside your organic social expertise, you'll also bring solid experience of paid social — using data and insight to drive measurable results for clients across the full spectrum of their social media presence.

Key Responsibilities

• Developing and implementing tailored social media strategies for both B2B and B2C clients, aligned to their individual objectives, audiences, and brand voice
• Planning and managing content calendars across multiple platforms, ensuring consistent, high-quality delivery for all client accounts
• Creating compelling content for LinkedIn, TikTok, Instagram, Facebook, and X (Twitter), adapting tone, format, and style to suit each platform and audience
• Planning, managing, and optimising paid social campaigns across LinkedIn Ads, TikTok Ads, Meta Ads, and other relevant platforms
• Monitoring, analysing, and reporting on both organic and paid social performance, translating data into clear insights and actionable recommendations
• Developing thought leadership and professional content strategies for B2B clients alongside creative, high-impact consumer campaigns for B2C clients
• Building strong client relationships, presenting strategies and performance reports with confidence and clarity
• Staying ahead of platform updates, algorithm changes, and emerging social media trends — particularly across LinkedIn and TikTok
• Collaborating with wider agency teams including content, design, SEO, and PPC to ensure an integrated approach to client campaigns

What We're Looking For

• Proven experience in a social media marketing role covering both B2B and B2C — agency experience is highly desirable
• Strong, hands-on experience of LinkedIn and TikTok — both organic content and paid advertising on these platforms is essential
• Solid experience managing paid social campaigns across LinkedIn Ads, TikTok Ads, and Meta Ads
• A good understanding of the B2B buyer journey alongside a flair for creative, consumer-focused content and campaigns
• Proficient with social media management and scheduling tools such as Hootsuite, Sprout Social, Buffer, or similar
• Excellent written and creative communication skills with the ability to adapt tone, style, and format across very different brands and audiences
• A data-driven mindset with the ability to interpret performance metrics and demonstrate clear ROI to clients
• Strong client management and presentation skills
• Based within commuting distance of Norwich for hybrid working requirements

What's on Offer

• Salary up to £40,000 depending on experience
• Hybrid working arrangement offering a great balance between office and home working
• A creative, collaborative agency environment with a varied and exciting mix of B2B and B2C clients
• Genuine opportunities for career development and progressionThe chance to work across a broad and diverse client portfolio with a talented, ambitious team