Senior Paid Social Manager

Got The T-Shirt; Leeds; Hybrid; GBP 42,000 - 48,000; Full time

Benefits offered by this job

Hybrid work in Leeds

Benefits package

Job summary

Got The T-Shirt, a Leeds-based marketing agency, seeks a Senior Paid Social Manager to lead high-performing campaigns across TikTok, Meta and LinkedIn. This hybrid role requires 2 days in the office weekly and entails developing integrated strategies for both brand and performance campaigns across a diverse client portfolio.

You will plan, optimise and report on campaigns, mentor junior team members, and collaborate with creative and strategy teams to drive measurable outcomes and rapid growth

Qualifications

• 3+ years in Paid Social within an agency or fast-paced environment.
• Hands-on experience with TikTok Ads Manager is essential.
• Experience delivering both brand and performance-focused campaigns.

Responsibilities

• Plan, build, manage and optimise Paid Social campaigns across TikTok, Meta and LinkedIn.
• Develop integrated paid social strategies that support brand awareness and performance.
• Manage campaigns from briefing through reporting, ensuring delivery against KPIs and budgets.
• Continuously test and optimise to improve campaign performance.
• Collaborate with creative, content and strategy teams on social-first campaigns.
• Deliver standout creative brand campaigns alongside high-performing ecommerce/lead gen activity.
• Brief creatives and provide recommendations based on platform best practices.

Skills

Paid Social strategy

Campaign optimization

Data analysis

Client management

Mentoring

Tools

TikTok Ads Manager

Meta Ads Manager

LinkedIn Campaign Manager

Job description

Senior Paid Social Manager (With a leading integrated agency)

Location: Leeds (Hybrid - 2 days in the office)

Reports to: Head of Paid Social

About the Role

Our agency partner is an award-winning integrated marketing agency delivering creative, data-driven campaigns for an impressive portfolio of national and international brands.

They're looking for a Senior Paid Social Manager to take the lead on developing and delivering high-performing paid social campaigns across a diverse client base. This is an exciting opportunity for someone who combines strategic thinking with hands-on campaign management and thrives in a fast-paced agency environment.

You'll work across both creative brand campaigns and performance-led eCommerce and lead generation campaigns, helping clients achieve measurable results while mentoring junior team members and contributing to the continued growth of the agency's Paid Social offering.

If you're passionate about social media, love testing new ideas and want genuine opportunities to progress quickly, this could be the perfect next step.

• Plan, build, manage and optimise Paid Social campaigns across TikTok, Meta and LinkedIn.
• Develop integrated paid social strategies that support both brand awareness and performance objectives.
• Manage campaigns from briefing through to reporting, ensuring they deliver against KPIs, budgets and commercial goals.
• Continuously test, optimise and innovate to improve campaign performance.
• Work closely with creative, content and strategy teams to develop engaging social-first campaigns.
• Deliver standout creative brand campaigns alongside high-performing eCommerce and lead generation activity.
• Brief creative assets and provide recommendations based on platform best practice and campaign performance.
• Analyse campaign performance and turn data into actionable insights and recommendations.
• Present results, strategy and optimisation plans confidently to clients.
• Build trusted client relationships and become the go-to expert for Paid Social.
• Support and mentor junior members of the Paid Social team.
• Share knowledge, champion best practice and contribute to the development of the agency's Paid Social proposition.
• Stay ahead of platform updates, industry trends and emerging opportunities.

What We're Looking For

• 3+ years’ experience managing Paid Social campaigns within an agency or similar fast-paced environment.
• Strong hands-on experience with TikTok Ads Manager is essential.
• Excellent knowledge of Meta Ads Manager and LinkedIn Campaign Manager.
• Experience delivering both creative brand campaigns and performance-focused eCommerce and lead generation campaigns.
• Strong understanding of campaign planning, optimisation, reporting and performance analysis.
• Excellent communication and client management skills.
• Passion for innovation, testing and continuous improvement.
• You're commercially minded and passionate about delivering outstanding campaign performance.
• You love combining creativity with data to produce exceptional results.
• You're proactive, curious and always looking to test new ideas and platforms.
• You enjoy mentoring others and helping raise standards across the team.
• You're ambitious and excited by the opportunity to progress quickly within a growing agency.

What's in it for You?

• Join an award-winning agency working with exciting national and international brands.
• Lead innovative Paid Social campaigns across TikTok, Meta and LinkedIn.
• Work on a mix of creative brand campaigns and performance marketing for eCommerce and lead generation clients.
• Genuine fast-track career progression for high performers.
• Hybrid working with 2 days per week in the Leeds office.
• Competitive salary of £42,000 DOE plus an excellent benefits package.
• Join a collaborative, supportive team that encourages experimentation, innovation and continuous development.

Ready for your next challenge?

If you're an experienced Paid Social specialist with a passion for TikTok, strong experience across Meta and LinkedIn, and you're looking for an agency where your career can accelerate quickly, we'd love to hear from you.