Social Media Manager

Confidential; Norwich; Hybrid; GBP 24,000 - 40,000; Full time

Job summary

Confidential near Norwich is seeking a Social Media Marketing Specialist to lead strategies across B2B and B2C clients, balancing organic and paid campaigns.

The role offers a hybrid working arrangement with a creative agency environment, providing opportunities to develop your craft across LinkedIn, TikTok, Instagram, Facebook, and X while collaborating with diverse client accounts.

Qualifications

• Experience in a social media role covering both B2B and B2C, preferably in an agency.
• Proven LinkedIn and TikTok experience—organic and paid.
• Experience managing paid social across LinkedIn Ads, TikTok Ads, and Meta Ads.
• Understanding of the B2B buyer journey with consumer-focused campaigns.
• Proficiency with social media management tools (Hootsuite, Sprout Social, Buffer).
• Excellent written and creative communication, adaptable tone for brands.
• Data-driven mindset to interpret performance metrics and ROI.
• Strong client management and presentation skills.
• Based within commuting distance of Norwich for hybrid working.

Responsibilities

• Developing and implementing tailored social media strategies for both B2 B and B2 C clients.
• Planning and managing content calendars across multiple platforms, ensuring consistent, high-quality delivery for all client accounts
• Creating compelling content for LinkedIn, TikTok, Instagram, Facebook, and X (Twitter), adapting tone, format, and style to suit each platform and audience
• Planning, managing, and optimising paid social campaigns across LinkedIn Ads, TikTok Ads, Meta Ads, and other relevant platforms
• Monitoring, analysing, and reporting on both organic and paid social performance, translating data into clear insights and actionable recommendations
• Developing thought leadership and professional content strategies for B2 B clients alongside creative, high-impact consumer campaigns for B2 C clients
• Building strong client relationships, presenting strategies and performance reports with confidence and clarity
• Staying ahead of platform updates, algorithm changes, and emerging social media trends - particularly across LinkedIn and TikTok
• Collaborating with wider agency teams including content, design, SEO, and PPC to ensure an integrated approach to client campaigns

Skills

Social media marketing

B2B & B2C

LinkedIn

TikTok

Paid social advertising

Content planning

Data analysis

Client management

Tools

Hootsuite

Sprout Social

Buffer

LinkedIn Ads

TikTok Ads

Meta Ads

Job description

Are you a talented Social Media Marketing Specialist with strong experience across both B2 B and B2 C social media? A well-established and highly regarded digital marketing agency near Norwich is looking for an experienced and versatile social media professional to join their growing team - offering a fantastic hybrid role where your ability to switch between business and consumer audiences will be genuinely valued.

The Role

As Social Media Marketing Specialist, you'll take the lead on planning, creating, and delivering social media strategies across a diverse portfolio of clients spanning both B2 B and B2 C. You'll be equally comfortable crafting professional, authority-building content for business audiences on LinkedIn as you are creating bold, engaging, and creative content that captures attention on TikTok. Alongside your organic social expertise, you'll also bring solid experience of paid social - using data and insight to drive measurable results for clients across the full spectrum of their social media presence.

Key Responsibilities

• Developing and implementing tailored social media strategies for both B2 B and B2 C clients, aligned to their individual objectives, audiences, and brand voice
• Planning and managing content calendars across multiple platforms, ensuring consistent, high-quality delivery for all client accounts
• Creating compelling content for LinkedIn, TikTok, Instagram, Facebook, and X (Twitter), adapting tone, format, and style to suit each platform and audience
• Planning, managing, and optimising paid social campaigns across LinkedIn Ads, TikTok Ads, Meta Ads, and other relevant platforms
• Monitoring, analysing, and reporting on both organic and paid social performance, translating data into clear insights and actionable recommendations
• Developing thought leadership and professional content strategies for B2 B clients alongside creative, high-impact consumer campaigns for B2 C clients
• Building strong client relationships, presenting strategies and performance reports with confidence and clarity
• Staying ahead of platform updates, algorithm changes, and emerging social media trends - particularly across LinkedIn and TikTok
• Collaborating with wider agency teams including content, design, SEO, and PPC to ensure an integrated approach to client campaigns

What We're Looking For

• Proven experience in a social media marketing role covering both B2 B and B2 C - agency experience is highly desirable
• Strong, hands-on experience of LinkedIn and TikTok - both organic content and paid advertising on these platforms is essential
• Solid experience managing paid social campaigns across LinkedIn Ads, TikTok Ads, and Meta Ads
• A good understanding of the B2 B buyer journey alongside a flair for creative, consumer-focused content and campaigns
• Proficient with social media management and scheduling tools such as Hootsuite, Sprout Social, Buffer, or similar
• Excellent written and creative communication skills with the ability to adapt tone, style, and format across very different brands and audiences
• A data-driven mindset with the ability to interpret performance metrics and demonstrate clear ROI to clients
• Strong client management and presentation skills
• Based within commuting distance of Norwich for hybrid working requirements

What's on Offer

• Salary up to £40,000 depending on experience
• Hybrid working arrangement offering a great balance between office and home working
• A creative, collaborative agency environment with a varied and exciting mix of B2 B and B2 C clients
• Genuine opportunities for career development and progression
• The chance to work across a broad and diverse client portfolio with a talented, ambitious team