Social Media Manager

CAVU; Manchester; Hybrid; GBP 35,000 - 50,000; Full time

Benefits offered by this job

25 days holiday, increasing with service

10% company pension

On-site gym

Flexible benefits and discounts

Access to health & wellbeing events

Job summary

A leading airport services company is seeking a talented Social Media Manager to enhance their B2B social presence, particularly on LinkedIn. In this hybrid role, you will develop and execute strategies for both organic and paid channels. Your efforts will focus on engaging decision-makers across the airport industry and creating impactful content. The ideal candidate has over 4 years of experience in B2B social media or digital marketing. Join a dynamic team at a company committed to innovation and employee wellbeing.

Qualifications

• 4+ years’ experience in B2B social media or digital marketing.
• Strong experience with organic and paid social media strategies.
• Confident communicator, comfortable with senior stakeholders.

Responsibilities

• Own and grow CAVU’s B2B social presence across channels.
• Develop channel strategy and deliver campaign content.
• Lead paid social activity, managing budgets and performance.

Skills

B2B social media strategy

LinkedIn expertise

Copywriting skills

Analytical mindset

Project management

Tools

Hubspot

Adobe Creative Suite

LinkedIn Campaign Manager

Job description

Hybrid working (2 days in office) – Manchester Airport

Permanent

About CAVU

For airports, for partners, for people. We are CAVU.

At CAVU, our purpose is to find new and better ways to make airport travel seamless and enjoyable for everybody. From the smallest ideas to the biggest changes, every day here is about creating better travel experiences.

From our revenue-accelerating single-platform technology, Propel, through to our world-class hospitality venues including 1903 and Escape Lounges, our solutions make travel more seamless and enjoyable for passengers, and more profitable for our clients and partners.

We know that to bring your best ideas, you need the space to think, the right support, and the freedom to be your true, authentic self. Whether you’re working from our offices, from home, in a lounge, or out on the road, we provide the environment to create, innovate, and transform airport travel.

If you’re looking for a career where you can make a real impact, bring new ideas to life, and push boundaries, then CAVU could be the place for you.

The Role

As Social Media Manager (B2B), you’ll own and grow CAVU’s B2B social presence across organic and paid channels, with a particular focus on LinkedIn. You’ll be responsible for developing channel strategy, planning and delivering always-on and campaign-led content, and activating paid social to support growth programmes and commercial objectives.

This role plays a key part in building CAVU’s brand authority with decision‑makers across airports, partners and industry stakeholders. You’ll work closely with marketing, growth, content and design teams to ensure social activity is integrated, measurable and aligned to our B2B go‑to‑market priorities

What You’ll Be Doing

• Owning CAVU’s B2B social channel strategy across organic and paid social, with LinkedIn as the primary focus
• Building and managing an always‑on editorial calendar, covering thought leadership, product messaging, customer proof points, partnerships and events
• Leading B2B paid social activity, including campaign planning, audience strategy, creative testing and optimisation
• Managing paid social budgets, pacing and performance in line with agreed KPIs
• Partnering with Growth and Performance teams to ensure robust tracking, tagging and reporting
• Delivering end‑to‑end campaign optimisation using a test‑and‑learn approach
• Reporting on performance across organic and paid activity, including engagement, reach, CTR, CPC and conversion metrics
• Creating and adapting social assets within brand templates

What We’re Looking For

• 4+ years’ experience in B2B social media or a closely related digital marketing role
• Proven experience delivering integrated B2B social strategies across organic and paid channels
• Strong experience with Hubspot and Adobe Creative Suite
• Strong LinkedIn expertise and understanding of B2B audience targeting and buying groups
• Hands‑on experience with paid social platforms (e.g. LinkedIn Campaign Manager), including A/B testing and optimisation
• Confident communicator, comfortable working with senior stakeholders and subject matter experts
• Highly organised, able to manage multiple workstreams and maintain an effective editorial calendar
• Strong copywriting skills with the ability to translate complex propositions into clear, credible messaging
• Data‑driven mindset with experience defining KPIs and using insight to improve performance
• Design capability is advantageous, with experience using brand templates and creative tools

Interview Process

Our interview process for this role will be:

First stage – 30-minute Teams call with our Campaign Lead to discuss your experience

Second stage – In‑office task and presentation

Final stage – 30-minute Teams interview with a senior leader

• 25 days holiday, increasing with service (up to 28)
• Option to buy up to 10 extra days + 4 flexible bank holidays
• 10% company pension
• On‑site gym
• A range of flexible benefits and discounts, including up to 50% off CAVU products such as Escape Lounges and Airport Parking
• Rail and retail discounts
• 2 paid volunteering days per year
• Access to health & wellbeing events, ID&E activities, and learning opportunities
• Formal and informal development options, including mentoring programmes and learning grants
• Enhanced parental leave (T&Cs apply)

Equal Opportunities & Reasonable Adjustments

We’re building something brilliant at CAVU: a diverse team of People who reflect the global customer base that we serve. We’re proudly part of MAG and together we’re on a mission to be number one in our industries, and that takes talent in all its forms.

Whether this is your first role or your next big step, we want to hear from you – even if you don’t think you tick every box. What matters most is what you bring.

We’re proud to be a Disability Confident employer. If you need any adjustments to support your application or interview, just let us know. We’re committed to helping you perform at your best.

At MAG and CAVU, every journey matters. Our Colleague Communities play a big part in that: Women’s Network, Embrace (Race & Ethnicity), Fly with Pride (LGBTQIA+), Mind Matters (Mental Health), PACT (Parents & Carers), RespectABILITY (Disability & Neurodiversity), and the CAVU Global ID&E Affinity Group.