Social Media Manager

V&C; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading design-led womenswear brand is seeking a passionate Social Media Manager to create and implement a dynamic social media strategy. You will be responsible for engaging campaigns across platforms, building brand awareness, and collaborating with teams to align content with business goals. The ideal candidate will have significant experience in managing social media for fashion brands, excellent project management skills, and a flair for creativity.

Qualifications

• 4+ years’ experience managing social media for a fashion or lifestyle brand.
• Understanding of social platforms and their audiences.
• Organised with strong project and time management skills.

Responsibilities

• Develop and execute a cohesive organic social media strategy.
• Manage platform updates, algorithm changes, and cultural trends.
• Conceptualise and execute creative social media campaigns.

Skills

Copywriting

Project Management

Social Analytics Tools

Adobe Creative Suite

Job description

V&C Associates are excited to be working with a beautiful design led womenswear/Lifestyle brand that has a strong identity and lovely culture. A newly created position, perfect for a dynamic and passionate Social Media Manager responsible for implementing a clear and innovative social media strategy who has experience in executing social media campaigns.

Strategy

• Develop and execute a cohesive organic social media strategy across all platforms (Instagram, Facebook, Pinterest, LinkedIn), ensuring alignment with broader business goals - driving brand awareness, audience growth, acquisition, and community engagement.
• Collaborate with the Ecommerce, Creative, and Marketing teams to build and manage a weekly content calendar. Ensure content reflects seasonal campaigns, product launches, brand storytelling and key cultural moments while maintaining a consistent tone of voice and visual identity.
• Manage platform updates, algorithm changes, and cultural trends to inform content strategy and identify new opportunities for brand visibility and engagement. Regularly test new content formats, platform features, and creative ideas to keep the brand relevant and forward-thinking.
• Use platform analytics and third-party tools to monitor content performance, audience behaviour, and KPIs. Translate insights into actionable improvements to optimise reach, engagement, and impact.
• Conceptualise and execute creative social media campaigns that engage and inspire our audience.
• Manage and maintain an organised posting schedule, ensuring consistent and timely content delivery across all platforms.
• Regularly update and maintain social media profiles, ensuring they reflect the brand's tone, aesthetic, and values.

Influencers

• Research and connect with potential brand ambassadors and partners who reflect our values.
• Manage the end-to-end gifting process, ensuring timely dispatch and nurturing strong, ongoing relationships.
• Monitor influencer output for quality and alignment, measuring performance and impact across key metrics.

Required Skills and Experience:

• 4+ years’ experience managing social media for a fashion or lifestyle brand.
• A strong understanding of social platforms (Instagram, Pinterest, etc.) and their audiences.
• Excellent copywriting skills with an instinctive understanding of tone and audience.
• Highly organised with strong project and time management skills.
• Passionate about fashion and storytelling,
• Proficient in social analytics tools
• Highly-skilled in Adobe Creative Suite, with the ability to capture and edit high-quality visual content tailored for social media.