Social Media Manager

Lt Talent; Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

ShopMy experience

Job summary

Lt Talent in Central London is seeking a senior social/creator lead to own the brand’s social, creator and affiliate programs across the UK and US. You will set the strategy, shape the creative, and build creator relationships that translate into revenue.

You’ll manage budgets and KPIs, work with PR/agency partners on launches, and mentor a Social Media Coordinator in a founder-led, fast-paced environment.

Qualifications

• Experience in social and influencer marketing at beauty, wellness, fashion, or digitally native consumer brands.
• Strong creator relationships across the UK and US.
• Proven track record of social-first content campaigns.
• Hands-on experience with gifting, paid collaborations and creator campaigns.
• Commercial mindset to link activity to traffic and revenue.
• Experience managing a junior team or creative resources.
• Comfort in a fast-paced, founder-led business.

Responsibilities

• Own organic social strategy across Instagram, TikTok, LinkedIn and other platforms.
• Build founder-led content and creator relationships to drive revenue.
• Turn product knowledge into scroll-stopping content.
• Lead creator strategy across UK, US and international markets (gifting, partnerships, ambassadors).
• Recruit, activate and grow an affiliate/creator network.
• Amplify customer stories and UGC.
• Coordinate launches, events and brand moments with PR/agency partners.
• Set budgets, KPIs and weekly reporting; feed insights to paid team.
• Manage and develop a Social Media Coordinator.

Skills

Social strategy

Influencer partnerships

Content creation

Campaign management

Budgeting & reporting

Team management

Tools

ShopMy

Job description

Location: Central London (4 days on site)

Type: Full time, permanent

A fast-growing, founder-led hair care brand is looking for someone to own its social, creator and affiliate world across the UK and US.

This isn’t a scheduling role. You’ll set the strategy, shape the creative and build the creator relationships that turn into real revenue, then show the numbers to prove it.

What you’ll own

• Organic social strategy across Instagram, TikTok, LinkedIn and whatever comes next, including the content calendar, creative direction and social-first storytelling
• Founder-led content, working closely with the Founder to build credibility and connection
• Turning expert product knowledge into simple, scroll-stopping content people actually want to watch
• Influencer and creator strategy across the UK, US and key international markets: gifting, seeding, paid partnerships, ambassadors, and the negotiation that goes with them
• Affiliate and creator commerce: recruiting, activating and growing a network of creators who sell, and turning the best of them into long-term partners
• Community growth and engagement, so customer stories and UGC get amplified
• Social and creator activity for launches, events and brand moments, working with PR and agency partners
• Budgets, KPIs and weekly reporting, and feeding the best organic and creator content to the paid team
• Managing and developing a Social Media Coordinator

What you’ll bring

• Social and influencer marketing experience at a beauty, wellness, fashion, lifestyle or digitally native consumer brand
• Real creator relationships across the UK and US, not a list you’d have to build from scratch
• Strong creative instincts and a track record of social-first content and campaigns
• Hands-on experience running gifting, paid collaborations and creator campaigns, including negotiating fees and usage rights
• A commercial head, so you can link social and creator activity to traffic, acquisition and revenue
• Experience managing a junior team member or creative resources
• Comfort in a fast-paced, founder-led business

Bonus: hands-on ShopMy experience, including creator recruitment, gifting and affiliate reporting.