Social Media Manager

Edgewell Personal Care Italy S.R.L.; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Onsite gym

Private healthcare

Dog-friendly office

Flexible Fridays

Job summary

Edgewell is seeking a Social Media Manager in London to lead day-to-day development of platform-native content and connect creative production with media performance. Reporting to the Social Media Lead, you will support influencer programs across EMEIA & Pacific, translate brand strategies into briefs, manage assets with agencies and creators, and work with internal teams to optimise campaigns.

Based in London with a hybrid pattern, you will help shape social storytelling for our iconic brands

Qualifications

• Experience turning social strategy into content delivery.
• Ability to manage cross-functional teams across brand, creative and media.
• Experience with influencer programs and creator partnerships.

Responsibilities

• Translate social strategies into creative briefs for content development.
• Own day-to-day development and delivery of social assets.
• Coordinate asset production with agencies, creators and internal teams.
• Ensure content formats and assets meet platform requirements across markets.
• Analyze campaign performance and feed learnings into future creative.

Skills

Social strategy

Content development

Influencer activation

Brand storytelling

Job description

Edgewell is not just a company, but a vibrant global community of6,800 visionaries, doers, and makers. Our family of over25 personal care brands serves people in more than50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value ofPeople Firstguiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.

Social Media Manager

Location: Central London
Function: Marketing – Content & Media

Reports To: Social Media Lead

Scope: EMEIA & Pacific

Working Pattern: Hybrid – based in London 2 days per week

Making Useful Things Joyful

At Edgewell, we're behind some of the world's most trusted brands, including Wilkinson Sword, Schick, Billie, Bulldog, Hawaiian Tropic, Wet Ones and Jack Black.

But we're about much more than the products we make.

We are a global team of 6,200 visionaries, doers, and makers. We bring joy to more than 50 countries, keeping a keen eye on efficiency and sustainability. We’re also passionate about maintaining a diverse, inclusive, and respectful environment where our teammates can thrive. We are curious, collaborative and passionate about making everyday experiences better. We believe great ideas can come from anywhere, and we're committed to creating an environment where everyone feels valued, included and empowered to make an impact.

If you're looking for a place where your voice matters, your development is supported and your work can make a real difference, we'd love to meet you.

Move Forward: The Opportunity

The Social Media Manager turns social strategy into effective execution, owning the day-to-day development and delivery of platform-native social and creator content and connecting creative production with media performance to continuously improve what we put into market.

Support the delivery of the social media and influencer strategy across EMEIA & Pacific, taking ownership of the day-to-day development, production and delivery of effective, platform-native social content.

Working under the strategic direction of the Social Media Lead, the role translates brand, campaign, influencer and social strategies into clear creative briefs and deliverables, working with agencies, creators and internal teams to ensure the right content is developed for each platform.

The Social Media Manager will work closely with the in-house media team to ensure campaigns have the appropriate formats, creative variations and assets required for effective activation, testing and optimisation. The role will also support the ongoing analysis of campaign performance, ensuring learnings are captured and fed back into future creative development.

Listen Up. Speak Up: What You'll Bring

You will bring strategic brand leadership, commercial curiosity and the energy to turn insight into action. You will be comfortable balancing long-term brand building with strong execution, working through others and influencing a broad stakeholder group.

We know that nobody matches every requirement perfectly. If you're excited about this opportunity but your experience doesn't align with every qualification listed, we'd still encourage you to apply. We'd love to learn more about what you could bring to the role and our team now or even in the future!

Key Accountabilities

Social Content Development & Delivery

• Translate social strategies and campaign plans into clear creative briefs and content requirements
• Own the day-to-day development and delivery of social assets
• Coordinate asset production across internal teams, agencies and external production partners
• Ensure creative is developed specifically for the behaviours, formats and requirements of each social platform
• Manage creative adaptations, variations and versioning required across brands, platforms and markets
• Maintain oversight of media campaign calendars, production timelines and campaign deliverables
• Ensure assets are delivered on time and to the appropriate brand, platform and technical standards

Paid Social Creative & Media Activation

• Work closely with the Social Media Lead and in-house Media team to translate media plans into clear creative requirements
• Ensure campaigns have sufficient formats and creative variation to support effective activation, testing and optimisation
• Coordinate the delivery of assets required by the Media team against agreed campaign timelines
• Support creative testing plans and ensure required variations are developed and implemented
• Review creative performance with Social and Media colleagues and identify actionable learnings
• Apply campaign learnings to subsequent briefs, creative iterations and content development

Influencer & Creator Activation

• Support the delivery of regional influencer and creator programmes in line with the strategy established by the Social Media Lead
• Coordinate creator audits, briefs, content development, approvals and campaign delivery
• Work with agencies and partners to ensure creator activity meets agreed objectives, brand standards and timelines
• Support markets with implementation of regional influencer principles and governance
• Track creator activity and consolidate performance and campaign learnings
• Support regular reporting and analysis of social campaign performance
• Work with the in-house Media team to understand which creative approaches, formats and messages are driving performance
• Maintain a clear record of creative and platform learnings
• Recommend opportunities for creative iteration and testing
• Feed performance insights into future briefs and content development
• Support the Social Media Lead in sharing best practice and learnings across Brand teams and markets

Governance & Market Support

• Support consistent implementation of social governance and best practice across EMEIA & Pacific
• Maintain relevant social guidance, templates and processes
• Support local markets with social activation and implementation questions
• Help identify opportunities to reduce duplication and scale successful content and approaches across markets
• Ensure activity follows relevant brand, legal, regulatory and platform requirements

Key Relationships

Social Media Lead: Sets social, influencer and creative strategy. The Social Media Manager translates this direction into day-to-day campaign and content delivery.

In-house Media Team: Works closely on campaign requirements, asset delivery, creative testing and performance learning to ensure creative development supports effective media activation.

In-House Designer: Engages at defined strategic points where specialist brand or design input is required, rather than relying on the role for routine social asset production.

Brand Teams: Works with Brand teams to translate campaign strategies and brand platforms into effective social content.

Markets, Agencies & Creators: Coordinates day-to-day delivery, ensuring clear briefs, efficient workflows and consistent execution.

People First: Why Join Edgewell?

Based at Wogan House in London, we offer a workplace that truly supports wellbeing, flexibility, and belonging. We offer a competitive salary with an array of benefits including an onsite gym, a dedicated wellness room, private healthcare, a dog‑friendly office, meeting‑free Fridays to protect focus time and a Humming half day to give you added flexibility in the week. You’ll also enjoy free snacks and beverages available in the office, ‘responsible time off’, a competitive pension, and ongoing learning and development opportunities to support your growth and career progression. In addition, teammates can get involved in a range of initiatives, including our Sports & Social Committee, Wellbeing Committee, Diversity & Inclusion Committee and Charity Committee. There are options to even connect globally through our Teammate Resource Groups, including Pride (supporting LGBTQ+ teammates and communities), VIBE (Vested in Black Origin), MIND (Neurodiverse), The Bridge Back (supporting working families), and many more.

When you join Edgewell, you'll find:

A supportive and collaborative culture; Opportunities to grow and develop your career, Leaders who encourage fresh thinking and new ideas , Meaningful work with iconic global brands, Flexibility where possible, An inclusive environment where people can be themselves, Colleagues who genuinely care about each other's success, We believe our best work happens when people feel valued, respected and empowered to contribute.

Our Commitment To Inclusion

At Edgewell, diversity of thought, background and experience helps us create better ideas, stronger teams and more innovative solutions.

We're committed to building an inclusive workplace where everyone feels they belong.

If you require any accommodations or adjustments during the recruitment process, please let us know and we'll work with you to ensure you have the support you need.

Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.