Brand Manager

Edgewell Personal Care; Greater London; Hybrid; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Competitive salary

Hybrid working

Employee assistance programme

Life assurance

Discounted Edgewell products

25 days annual leave

Beverages and snacks

Job summary

Edgewell Personal Care is seeking a commercially minded Brand Manager to translate brand strategy into growth across EMEIA Pacific. You’ll support a brand portfolio within Shave, Suncare or Grooming, balancing consumer insight with creative execution to build distinctive brands.

Reporting to the Head of Brand, you’ll run campaigns, toolkits and launches, coordinating across markets and agencies to ensure successful activation and local adaptation.

Qualifications

• Brand marketing experience in consumer goods or personal care.
• Evidence of delivering campaigns, launches or activation projects.
• Multi‑market experience is helpful; curiosity, accountability and drive to improve execution.
• Commercial and analytical capability to interpret data and turn findings into recommendations.
• Strong project management and organisational skills with timelines and budgets.
• Clear briefs and agency collaboration; adaptable content across channels.
• Collaborative across markets and functions with clear recommendations.

Responsibilities

• Lead day‑to‑day delivery of brand projects and growth initiatives, coordinating agencies and cross‑functional partners.
• Develop campaigns and market toolkits; support innovations and launches and local activation.
• Contribute to annual brand planning through insights, performance analysis and actionable recommendations.
• Track brand performance with local teams; identify drivers and corrective actions.
• Create briefs, messaging and activation assets with agencies and regional partners for local adaptation across consumer, shopper, retail and digital channels.
• Use market insight and trends to identify growth opportunities and shape recommendations.
• Support management of advertising and promotion budget with spend tracking and reporting.
• Act as a brand guardian, protecting positioning and visual identity while ensuring online execution across local markets.

Skills

Commercial analytics

Project management

Creative briefs

Cross‑functional collaboration

Salsify

Consumer focus

Tools

Salsify

Job description

Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers . Our family of over 25 personal care brands serves people in more than 50 countries . We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.

Brand Manager

Location: Central London, UK

Function: Marketing

Working Pattern: Hybrid

Making Useful Things Joyful

At Edgewell, we're behind some of the world's most trusted brands, including Wilkinson Sword, Schick, Billie, Bulldog, Hawaiian Tropic, Wet Ones and Jack Black.

But we're about much more than the products we make.

We are a global team of 6,200 visionaries, doers, and makers. We bring joy to more than 50 countries, keeping a keen eye on efficiency and sustainability. We're also passionate about maintaining a diverse, inclusive, and respectful environment where our teammates can thrive. We are curious, collaborative and passionate about making everyday experiences better. We believe great ideas can come from anywhere, and we're committed to creating an environment where everyone feels valued, included and empowered to make an impact.

If you're looking for a place where your voice matters, your development is supported and your work can make a real difference, we'd love to meet you.

Move Forward: The Opportunity

We're looking for a commercially minded Brand Manager to help turn brand strategy into growth across EMEIA Pacific. Reporting to the Head of Brand, you'll support an assigned brand or portfolio within Shave, Suncare or Grooming, combining consumer understanding, creative judgement and hands‑on delivery to build distinctive brands and strengthen execution.

Working within agreed strategy, annual plans and investment priorities, you'll own key projects and workstreams, develop campaigns and market toolkits, support innovation launches and help local teams activate with impact. This is an opportunity to build regional brand management experience in a challenger business, gain exposure across diverse markets and channels, and make a visible contribution to sustainable, profitable growth.

• Contribute to annual brand planning through insight, performance analysis and practical recommendations, turning agreed priorities into clear plans, deliverables and timelines.
• Lead the day‑to‑day delivery of assigned brand projects and growth initiatives, coordinating agencies and cross‑functional partners against scope, milestones, budgets and quality standards.
• Track brand and initiative performance with local teams, identify key drivers, recommend corrective action and share learning to improve future execution.
• Develop campaign briefs, messaging, creative assets and activation toolkits with agency and regional partners, enabling effective local adaptation across consumer, shopper, retail and digital channels.
• Use consumer, shopper, customer and market insight, together with competitor and category trends, to strengthen briefs, identify growth opportunities and shape recommendations.
• Partner with Portfolio and Innovation teams on assigned new product initiatives, contributing to positioning, claims, messaging, launch planning and market readiness.
• Support management of the advertising and promotion budget through accurate spend tracking, forecasting, purchase orders and reporting, flagging variances early and improving investment effectiveness.
• Act as a day‑to‑day brand guardian, protecting positioning, visual identity and approved claims while supporting accurate product content, strong online execution and adoption of regional toolkits across local markets.

Listen Up. Speak Up: What You'll Bring

We know that nobody matches every requirement perfectly.

If you're excited about this opportunity but your experience doesn't align with every qualification listed, we'd still encourage you to apply. We'd love to learn more about what you could bring to the role and our team.

You'll bring brand marketing experience from consumer goods, personal care or another branded environment, together with evidence of delivering campaigns, launches or activation projects. Multi‑market experience is helpful, but just as important are your curiosity, accountability and drive to improve execution and commercial impact.

• Commercial and analytical capability, with the ability to interpret consumer, market and performance data and turn findings into clear recommendations.
• Strong project management and organisational skills, with the ability to prioritise competing demands and deliver against agreed timelines and budgets.
• Sound creative judgement and experience writing clear briefs, working with agencies and adapting content across consumer, shopper and digital touchpoints.
• Confidence collaborating and influencing across markets and functions, presenting recommendations clearly and escalating risks or trade-offs when needed.
• Familiarity with e‑commerce content and product information platforms, such as Salsify, would be advantageous.
• A consumer‑first, challenger mindset: curious, proactive and accountable, with strong attention to detail and a willingness to learn.

People First: Why Join Edgewell?

When you join Edgewell, you'll find:

• A supportive and collaborative culture.
• Opportunities to grow and develop your career.
• Leaders who encourage fresh thinking and new ideas.
• Meaningful work with iconic global brands.
• Flexibility where possible and an inclusive environment where people can be themselves.
• Colleagues who genuinely care about each other's success.

We believe our best work happens when people feel valued, respected and empowered to contribute.

• Our UK benefits include a competitive salary, hybrid working, an employee assistance programme, life assurance, discounted Edgewell products, core working hours, 25 days' annual leave, free beverages and snacks, sports and social club membership, casual smart dress and a great team.

Our Commitment To Inclusion

At Edgewell, diversity of thought, background and experience helps us create better ideas, stronger teams and more innovative solutions.

We're committed to building an inclusive workplace where everyone feels they belong.

If you require any accommodations or adjustments during the recruitment process, please let us know and we'll work with you to ensure you have the support you need.

Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that's open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.