Social Media Manager

SUPERDRY; Cheltenham; On-site; GBP 40,000 - 55,000; Full time

Benefits offered by this job

25 days annual leave

Birthday day off

Company pension

Life assurance

Staff discount 50%

Job summary

Superdry is seeking an experienced Social Media Manager to own organic channels and shape our social strategy. You will report to the Head of Digital Marketing and partner with in-house teams to drive engaging content for Gen Z across Instagram, TikTok and Pinterest.

You will develop a content calendar, manage scheduling and community engagement, oversee influencer outreach, and react quickly to trends. Travel to events and close collaboration with brand and creative teams will be essential to

Qualifications

• Proven experience in social media marketing and influencer outreach.
• Experience in fashion retail social media teams (agency or in-house).
• Ability to interpret marketing requirements to develop social briefs.
• Detail-oriented to ensure flawless execution of global and regional social activities.
• Stay ahead of trends in visuals and formats.

Responsibilities

• Own and develop organic social media strategy across channels.
• Build and manage a social-first content calendar including UGC and branded content.
• Manage organic social scheduling and posting.
• Collaborate with agencies and internal teams for campaigns.
• Travel to events to support content creation.
• Work with brand and senior stakeholders for fast approvals of content.
• Secure usage rights for UGC as needed.
• Develop upper-funnel social strategy across Meta, TikTok and Pinterest.
• Monitor campaign performance and optimize accordingly.
• Provide weekly and monthly reporting to stakeholders.

Skills

Social media marketing

Influencer outreach

Fashion retail experience

Content calendar planning

Analytics tracking

Stakeholder management

Tools

Sprinklr

Hootsuite

Google Analytics

Meta Ads Manager

TikTok Ads Manager

Job description

The Role

Working within the Digital Marketing team, the Social Media Manager will own Superdry & Co's organic social media channels and all organic activity. Reporting to the Head of Digital Marketing and working closely with our in-house marketing teams, this role will shape and drive our organic social strategy across all major platforms.

We're looking for someone who understands social media with a focus on Gen Z and social-first strategies and can develop a content calendar that resonates with Superdry & Co's audience and react quickly to trends as they happen.

This is a great opportunity for an experienced Social Media Manager to grow Superdry's presence across established accounts while building new social opportunities, including the support of our influencer outreach program.

You Will

• Own and develop organic social media strategy across channels, working with the Head of Digital Marketing and Head of Creative Operations.
• Build and manage a social-first content calendar, working with the Digital Marketing team to plan UGC and branded content in line with the wider marketing plan.
• Manage organic social scheduling and boosting on a day-to-day basis.
• Work with our external agencies and internal departments to deliver ad-hoc large-scale marketing campaigns and store activations.
• Travel to events to support with content creation.
• Work closely with the brand team and senior stakeholders for QC sign off on creative used on organic social and agree a streamlined approval process that allows reactive content to go live quickly.
• Secure usage rights from creators to post UGC on our organic channels as needed.
• Develop the upper-funnel social strategy for brand communications on Meta, TikTok and Pinterest across both organic and paid.
• Ensure that the campaigns are performing, adjusting them accordingly.
• Ensure that the analytics for the campaigns and channels are growing, developing our follower growth and engagement.
• Be responsible for weekly and monthly reporting within the team.
• Providing weekly updates to key stakeholders in the business regarding creative and copy approvals and working to streamline the process across teams.

You Are

• Someone with sufficient experience within social media marketing and influencer outreach
• Someone with a proven track record or demonstrating exceptional knowledge and understanding or the social media landscape
• Experienced in fashion retail within a social media team (agency or in-house)
• Able to confidently interpret business and marketing requirements to develop specific social briefs.
• Detail oriented, to ensure flawless execution of global and regional social activities.
• Someone that will remain at the helm of current trends including visuals, cultural moments and formats.
• Able to work cross-functionally - this role has key interfaces both internally and externally.
• Happy to travel to events and store openings across the UK.
• Experienced in building strong working relationships with key social platforms in prior roles.
• Skilled in executing an aesthetically pleasing and on-brand social media experience.
• Proactive in suggesting changes to improve performance, customer experience and growth.
• Confident in tracking KPIs and a can-do attitude towards taking action to improve performance.
• Proficient user of social media management platforms, Sprinklr (or equivalent e.g. Hootsuite), Google Analytics, Meta/TikTok Ads Manager (preferred but not essential).

Working for Superdry has never been so rewarding...

• 25 days annual leave, plus bank holidays, we also offer a holiday buying scheme
• An additional day off to celebrate your Birthday
• Family is massively important to us, so we have a broad range of family-friendly working policies in place, including enhanced maternity, paternity, and adoption leave
• Company Pension scheme
• All employees are covered by our Life Assurance policy whilst working at Superdry. We feel it's important to offer protection for your family and loved ones in such a situation and to support this we offer life assurance cover which pays a lump sum equivalent either twice or four times your annual salary
• A big staff discount - naturally. Because we know that you love to wear Superdry, you'll benefit from a 50% discount in store and online
• Our Head Office is home to our very own store for staff only where you can treat yourself to heavily discounted sample stock
• A health cash plan is open to all employees.
• Flexible working and core working hours between 10am - 4pm to help you achieve that all-important work-life balance
• Access to onsite parking and as part of our sustainable development goals, we have a selection of electrical car parking points freely available to staff.
• A range of learning and development materials to help you in your career and grow with us
• We like to give back, so we allow our employees time off for volunteering work
• A global employee assistance plan in place that you can access anytime you want - it's free and confidential
• You'll also have access to a Cycle To Work Scheme
• A range of local discounts with businesses across Gloucestershire

At Superdry, everyone has a voice and we want to hear it. We create environments where individuality can flourish and is celebrated as part of who we are as a brand. We're incredibly proud that over 90% of our people feel strongly that they can be themselves at work.

We want to meet people with varied backgrounds because we understand that diversity of thought encourages new ideas to thrive, fuelling creativity and enabling us to do better work. We want to build a team which represents a variety of backgrounds, styles, perspectives, and skills; we hire people based on their merit and potential.

We also welcome conversations about flexible working for all roles at Superdry and will always accommodate it where possible.

Please note that some jobs may be closed earlier than the published closing date if we get a high volume of applications. We therefore advise that you complete your application at your earliest opportunity to avoid disappointment.

Who we are

Superdry have been making world-class product for over 20 years, and we're proud of it. Our mission is to inspire and engage the contemporary style-obsessed consumer, whilst leaving a positive environmental legacy.

Together with our CEO, we have built a brand that has cut through the global apparel market at record speed, taking market share from brands that have existed for decades.

Our brand direction has never been stronger, evolving American Prep to resonate with a new generation of customers.

We are now on an exciting journey having reset our brand returning to our design-led roots and we are looking for talented people to join us.