Creator Marketing & Talent Manager

SUPERDRY; Cheltenham; On-site; GBP 35,000 - 60,000; Full time

Benefits offered by this job

25 days annual leave

Birthday day off

Pension scheme

Life Assurance

50% staff discount

Learning & development

Volunteer time off

Cycle To Work

Job summary

Superdry is seeking a Creator Marketing & Talent Manager to drive influencer and social media strategies across UK and EU markets. You will manage gifted product seeding, creator briefs, and KPI-driven campaigns while maintaining brand consistency across all content.

You’ll partner with the Social Media and Paid Social leads to optimize posts for ads and boosted content, track performance, and manage contracts and budgets. A strong sense for Gen‑Z trends is essential.

Qualifications

• 1+ years experience in influencer marketing or social media.
• Experience in account management and client services.
• Strong negotiator with influencer networks.
• Knowledge of Meta and TikTok advertising platforms.

Responsibilities

• Own influencer marketing roster, strategy and costs across markets.
• Champion brand image; ensure gifted product is shown well in UGC.
• Develop creative briefs with brand and performance teams to meet KPIs.
• Arrange delivery of gifted product to creators and seed at scale.
• Brand guardian for copy/content within guidelines and deliverables.
• Manage bookings, contracting and invoicing for activations.
• Grow relationships with existing influencers and expand opportunities.
• Develop plans for key commercial periods; support social ad strategies.

Skills

Influencer marketing

Social media management

Account management

Negotiation

Analytics software

Communication

Tools

Looker

Google Analytics

ShopMy

LTK

Job description

The Role

We are looking for a Creator Marketing & Talent Manager to support our roster of exciting, digital-led talent on social media. Spanning both brand and performance marketing, the role delivers KPIs for our marketing channels and ecommerce function simultaneously, bringing influencer marketing and relationship management, affiliate links and creative sign-off together into one KPI-focused function. We are looking for someone with their finger on the pulse of the latest Gen‑Z trends and a social‑first approach to fashion marketing.

You Will

• Be accountable for Superdry & Co's influencer marketing roster, strategy and costs across all markets and channels, developing our influencer strategy across the UK and wider markets, including the EU.
• Champion the brand's image, ensuring gifted product is shown at its best in every piece of UGC we commission.
• Develop creative briefs with the brand and performance marketing teams, delivering both the right look and feel and each team's KPIs.
• Arrange delivery of gifted product to each creator, seeding at scale with nano-creators.
• Act as brand guardian for copy and content, ensuring it stays within brand guidelines and contracted deliverables.
• Be responsible for all booking, contracting and invoicing for activations.
• Work with existing influencers to expand relationships and increase opportunities.
• Develop creator and influencer marketing plans to support key commercial trading periods.
• Work closely with the Social Media Manager and Paid Social Manager to suggest posts that can be sparked (boosted) or used as ads for TikTok Shop.
• Monitor and evaluate influencer activity, reporting key results (including impressions, gifted quantities and follower growth) and suggested improvements to the Head of Digital Marketing.
• Manage and maintain spend in line with the budget agreed with the Head of Digital Marketing and manage performance across third-party tools such as ShopMy and LTK.
• Attend events and store openings across the UK where needed.

You Are

• Experienced in influencer marketing or a social media role (1+ years).
• Experienced in account management and client services.
• Comfortable using reporting software such as Looker or Google Analytics.
• A strong negotiator who enjoys building rapport with our network of influencers.
• Able to demonstrate in-depth knowledge of social media advertising platforms, particularly Meta and TikTok, with a proven track record of successfully executed campaigns.
• At your best when working to tight deadlines and managing multiple projects at the same time.
• A strong communicator with excellent written and verbal skills.
• Highly detail-oriented.
• Experienced in budget management.
• Happy to take on ad-hoc requests from other areas of the business.
• A self‑motivated self‑starter who uses their initiative, working well both independently and as part of a team.
• Passionate about digital marketing and on top of the latest Gen‑Z trends.

Working for Superdry has never been so rewarding...

• 25 days annual leave, plus bank holidays, we also offer a holiday buying scheme
• An additional day off to celebrate your Birthday
• Family is massively important to us, so we have a broad range of family-friendly working policies in place, including enhanced maternity, paternity, and adoption leave
• Company Pension scheme
• All employees are covered by our Life Assurance policy whilst working at Superdry. We feel it's important to offer protection for your family and loved ones in such a situation and to support this we offer life assurance cover which pays a lump sum equivalent either twice or four times your annual salary
• A big staff discount - naturally. Because we know that you love to wear Superdry, you'll benefit from a 50% discount in store and online
• Our Head Office is home to our very own store for staff only where you can treat yourself to heavily discounted sample stock
• A health cash plan is open to all employees.
• Flexible working and core working hours between 10am - 4pm to help you achieve that all-important work-life balance
• Access to onsite parking and as part of our sustainable development goals, we have a selection of electrical car parking points freely available to staff.
• A range of learning and development materials to help you in your career and grow with us
• We like to give back, so we allow our employees time off for volunteering work
• A global employee assistance plan in place that you can access anytime you want - it's free and confidential
• You'll also have access to a Cycle To Work Scheme
• A range of local discounts with businesses across Gloucestershire

At Superdry, everyone has a voice and we want to hear it.

We create environments where individuality can flourish and is celebrated as part of who we are as a brand. We're incredibly proud that over 90% of our people feel strongly that they can be themselves at work.

We want to meet people with varied backgrounds because we understand that diversity of thought encourages new ideas to thrive, fuelling creativity and enabling us to do better work. We want to build a team which represents a variety of backgrounds, styles, perspectives, and skills; we hire people based on their merit and potential.

We also welcome conversations about flexible working for all roles at Superdry and will always accommodate it where possible.

Who we are

Superdry have been making world‑class product for over 20 years, and we're proud of it. Our mission is to inspire and engage the contemporary style‑obsessed consumer, whilst leaving a positive environmental legacy.

Together with our CEO, we have built a brand that has cut through the global apparel market at record speed, taking market share from brands that have existed for decades.

Our brand direction has never been stronger, evolving American Prep to resonate with a new generation of customers.

We are now on an exciting journey having reset our brand returning to our design‑led roots and we are looking for talented people to join us.