Affiliates & Social Media Manager

SUPERDRY; Cheltenham; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

25 days annual leave

Birthday day off

Pension scheme

Life assurance

Staff discount 50%

Flexible working hours 10am-4pm

Onsite parking

Cycle to work

Learning & development

Volunteer time off

Job summary

Superdry is seeking an Affiliates & Social Media Manager to lead our global affiliate programme and support paid social initiatives. You will collaborate closely with the Head of Digital Marketing to shape strategy and act as the primary contact for our Rakuten network while partnering with the Paid Social Manager to enhance campaigns.

You will negotiate deals with affiliates, expand relationships, deliver performance insights, and ensure brand consistency across paid channels.

Qualifications

• 2+ years of affiliate marketing experience, with paid social exposure.
• Experience in account management and client services.
• Proficient in reporting with Looker or Google Analytics.
• Deep knowledge of Meta and TikTok ads and campaigns.

Responsibilities

• Lead the global affiliate marketing programme and manage partnerships.
• Define annual affiliate strategy with Head of Digital Marketing.
• Negotiate commercial deals with affiliates and tenancy bookings.
• Expand relationships with existing affiliates and review partner performance.
• Develop affiliate plans for key commercial periods.
• Monitor affiliate activity and provide detailed reporting to the business.
• Manage budget spend in line with the Head of Digital Marketing.

Skills

Affiliate marketing

Paid social

Account management

Reporting

Social media advertising

Tools

Looker

Google Analytics

Job description

The Role

Working within the Performance Marketing team, the Affiliates & Social Media Manager has a dual function: leading and managing the Affiliate channel (50%) and supporting the Paid Social channel (50%). You will work closely with the Head of Digital Marketing to define and execute the Affiliate strategy and be the primary point of contact for our network, Rakuten, while partnering with the Paid Social Manager to support the development of Paid Social campaigns.

You Will

• Manage and lead our global partnerships and affiliate marketing programme.
• Work closely with the Head of Digital Marketing to define the annual affiliate strategy, and with our affiliate network to execute seasonal and promotional activity.
• Lead the negotiation of commercial deals with individual affiliates and tenancy bookings with our affiliate network.
• Work with existing affiliates to expand relationships and increase opportunities, regularly reviewing partner performance with the network to ensure we are maximising our offering.
• Develop affiliate marketing plans to support key commercial trading periods.
• Lead the monitoring and evaluation of affiliate activity, providing accurate and extensive reporting to the business.
• Manage and maintain spend in line with the budget agreed with the Head of Digital Marketing.
• Support the Paid Social Manager to deliver all paid social campaign activity, including correct tracking and reporting.
• Lead creative briefing through digital design for all promotions and seasonal activations.
• Lead creative for all brand campaigns, working closely with the brand creative team.
• Work with the wider Ecommerce and Brand Marketing teams to ensure creative is aligned across all paid social activity, with consistent brand messaging.
• Own channel copy and market translations for campaigns, briefing these to our media agency for implementation.

You Are

• Experienced in affiliate marketing (2+ years), with previous experience in paid social.
• Experienced in account management and client services.
• Comfortable using reporting software such as Looker or Google Analytics.
• Able to demonstrate in-depth knowledge of social media advertising platforms, particularly Meta and TikTok, with a proven track record of successfully executed campaigns.
• At your best when working to tight deadlines and managing multiple projects at the same time.
• A strong communicator with excellent written and verbal skills.
• Highly detail-oriented.
• Confident turning data into usable action.
• Experienced in budget management.
• Happy to take on ad-hoc requests from other areas of the business.
• A self-motivated self-starter who uses their initiative, working well both independently and as part of a team.
• Passionate about digital marketing.

Working for Superdry has never been so rewarding...

• 25 days annual leave, plus bank holidays, we also offer a holiday buying scheme
• An additional day off to celebrate your Birthday
• Family is massively important to us, so we have a broad range of family-friendly working policies in place, including enhanced maternity, paternity, and adoption leave
• Company Pension scheme
• All employees are covered by our Life Assurance policy whilst working at Superdry. We feel it's important to offer protection for your family and loved ones in such a situation and to support this we offer life assurance cover which pays a lump sum equivalent either twice or four times your annual salary
• A big staff discount - naturally. Because we know that you love to wear Superdry, you'll benefit from a 50% discount in store and online
• Our Head Office is home to our very own store for staff only where you can treat yourself to heavily discounted sample stock
• A health cash plan is open to all employees.
• Flexible working and core working hours between 10am - 4pm to help you achieve that all-important work-life balance
• Access to onsite parking and as part of our sustainable development goals, we have a selection of electrical car parking points freely available to staff.
• A range of learning and development materials to help you in your career and grow with us
• We like to give back, so we allow our employees time off for volunteering work
• A global employee assistance plan in place that you can access anytime you want - it's free and confidential
• You'll also have access to a Cycle To Work Scheme
• A range of local discounts with businesses across Gloucestershire

At Superdry, everyone has a voice and we want to hear it. We create environments where individuality can flourish and is celebrated as part of who we are as a brand. We're incredibly proud that over 90% of our people feel strongly that they can be themselves at work.

We want to meet people with varied backgrounds because we understand that diversity of thought encourages new ideas to thrive, fuelling creativity and enabling us to do better work. We want to build a team which represents a variety of backgrounds, styles, perspectives, and skills; we hire people based on their merit and potential.

We also welcome conversations about flexible working for all roles at Superdry and will always accommodate it where possible.

Please note that some jobs may be closed earlier than the published closing date if we get a high volume of applications. We therefore advise that you complete your application at your earliest opportunity to avoid disappointment.

Who we are

Superdry have been making world-class product for over 20 years, and we're proud of it. Our mission is to inspire and engage the contemporary style-obsessed consumer, whilst leaving a positive environmental legacy.

Together with our CEO, we have built a brand that has cut through the global apparel market at record speed, taking market share from brands that have existed for decades.

Our brand direction has never been stronger, evolving American Prep to resonate with a new generation of customers.

We are now on an exciting journey having reset our brand returning to our design-led roots and we are looking for talented people to join us.