Social Media Manager

IntaPeople Limited; Cardiff; On-site; GBP 30,000 - 45,000; Full time

Job summary

An innovative firm is seeking a Social Media Manager to spearhead their social media strategy. This role involves managing both paid and organic campaigns across platforms like Meta, LinkedIn, and TikTok. You'll create compelling content, engage with online communities, and analyze performance metrics to drive engagement and conversions. The position is based onsite in a collaborative environment in Cardiff, offering a unique opportunity to influence the brand's online presence while enjoying a flexible work culture. If you have a passion for social media and creativity, this role is perfect for you!

Benefits

Two weeks paid Christmas closure

Bupa healthcare & dental

Birthday + workiversary leave

Staff socials and team lunches

Free parking and showers

Fitness studio access

Annual salary reviews

Bonus potential

Flexible work culture

Qualifications

• Proven experience in managing both paid and organic social media campaigns.
• Strong content creation skills and ability to analyze performance metrics.

Responsibilities

• Plan and optimize paid social campaigns across various platforms.
• Manage online community engagement and brand tone effectively.

Skills

Paid Social Media Management

Organic Social Media Strategy

Content Creation

Analytics and Reporting

Community Management

Mentoring Skills

Inclusive Content Understanding

Tools

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads

Google Analytics 4 (GA4)

Canva

Adobe Suite

Job description

Social Media Manager

Location: Cardiff (onsite role)
Salary: £30,000 – £45,000 (DOE)
Contract: Permanent, full-time (37.5 hrs/week, flexitime, no core hours)

About the Role

Our client is hiring a Social Media Manager to lead both paid and organic strategy across all social channels. You’ll be responsible for growing our online presence, driving engagement, and improving conversions through creative, data-led campaigns. The role is hands-on with content, community management and performance analytics. AI and automation knowledge a plus.

This is an onsite role based at our Cardiff HQ – a collaborative, open-plan space designed for focused work and fast-moving ideas.

What You’ll Do

• Plan, run, and optimise paid social campaigns across Meta, LinkedIn, TikTok, Reddit and others

• Develop their organic social presence

• Own the social content calendar and day-to-day execution

• Create and edit content – visual, video and written

• Manage online community engagement and brand tone

• Use analytics to report on performance and improve outcomes

• Collaborate with SEO, Design, and Paid Media teams to align goals

• Identify influencer/brand partnership opportunities

• Lead on social media crisis comms and compliance (GDPR, accessibility, inclusion)

• Monitor trends and explore AI tools that support campaign delivery

Core Requirements

Must Have:

• Proven track record in both paid and organic social media

• Confident with Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, GA4

• Strong content creation skills (Canva, Adobe Suite or similar)

• Experience with segmentation, retargeting and customer journeys

• Creative, organised, and able to juggle multiple priorities

• Comfortable mentoring juniors and working cross-functionally

• Good understanding of inclusive content and accessibility

• Commitment to being onsite full-time (Cardiff)

Nice to Have:

• Experience in property/home moving markets

• Digital marketing or social platform certifications (Meta Blueprint, etc.)

• Influencer marketing or partnership experience

• Familiarity with AI tools for content, analytics or automation

Culture & Perks

• Two weeks paid Christmas closure

• Bupa healthcare & dental (post-probation)

• Birthday + workiversary leave

• Staff socials, team lunches, Deliveroo Fridays

• Freeparking, showers, fitness studio

• Annual salary reviews and bonus potential

• Inclusive, diverse, flexible work culture (flexitime 6am–8pm)

Strict Exclusion Criteria

• Must be onsite only

• Lack proven experience across paid + organic social