Social Media Manager

Phoenix Health & Safety; Cannock; Hybrid; GBP 40,000 - 45,000; Full time

Benefits offered by this job

25 days annual leave

Holiday purchase

Hybrid working

Life assurance

Private healthcare

Gym membership

Cycle to work

Discount vouchers

Wellbeing resources

Job summary

Phoenix Health & Safety, part of Wilmington plc, is seeking a Social Media Manager to drive our social strategy across LinkedIn, YouTube and Instagram. You’ll turn complex health and safety topics into engaging content, grow audiences and support business growth with insight-led campaigns.

Work closely with our experts and leadership to shape Phoenix’s voice, manage content calendars, and use AI tools to improve performance while balancing creativity with commercial impact.

Qualifications

• Strong understanding of LinkedIn, YouTube and Instagram dynamics in a B2B setting.
• Commercial mindset with understanding of how content supports demand.
• Strong copywriting and storytelling skills.
• Experience creating social content, including graphics, video and written content.
• A data-driven approach with the ability to use insights to improve performance.
• Confidence engaging with industry conversations and building online communities.
• Ability to turn complex or technical topics into accessible content.
• Experience in Health & Safety industry is a plus.

Responsibilities

• Developing and delivering our social media strategy across key channels.
• Turning Phoenix's expertise into engaging, audience-focused content.
• Shaping the look, feel and tone of our social presence.
• Using AI and other tools to improve content performance and insight.
• Leading our LinkedIn presence and growing engagement with key audiences.
• Creating and optimising video and long-form content for YouTube.
• Showcasing our people, culture and expertise on Instagram.
• Making sure every piece of content has a clear purpose and adds value.
• Building relationships with industry bodies, partners and key influencers.
• Supporting webinars, events, campaigns and product launches through social.
• Contributing to industry conversations and helping strengthen Phoenix's profile.
• Amplifying the voices of our experts and leadership team.
• Tracking engagement, audience growth and campaign performance.
• Using data and insights to refine content and improve results.
• Testing new formats and approaches to keep content fresh.

Skills

LinkedIn dynamics

YouTube dynamics

Instagram dynamics

Commercial mindset

Copywriting

Storytelling

Content creation

Data-driven

Community building

Technical content simplification

Tools

HubSpot

Shield

Job description

Location: Hybrid - Cannock

Salary: £40k - £45k (DoE)

Contract Type: Full-time, Permanent

What We Can Offer You: 25 Days Annual Leave, Additional Holiday Purchase, Hybrid Working, Life Assurance, Vitality Private Healthcare, Subsidised Gym Memberships, Cycle to Work Scheme, Discount Vouchers and Access to Wellbeing Resources

Why do we want you

Phoenix Health & Safety, part of Wilmington plc, is one of the UK's leading health and safety training providers and we're growing. We're looking for a Social Media Manager to help us tell our story, showcase our expertise and strengthen our influence across the industry.

You’ll work closely with our experts, consultants and leadership team to turn complex health and safety topics into engaging, insight-led content that people genuinely want to read, watch and share. From thought leadership and industry commentary to campaigns, events and employer brand content, you'll help shape how Phoenix shows up across LinkedIn, YouTube and Instagram.

If you're a creative, commercially minded social media professional who enjoys building audiences, creating meaningful content and making a visible impact in a growing business, we'd love to hear from you!

At Wilmington plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria.

As our Social Media Manager, you’ll shape how Phoenix is seen across the Health & Safety industry!

Working closely with our experts, consultants and leadership team, you'll create content that builds credibility, grows our audience and supports business growth.

You’ll own the direction of our social channels, turning complex health and safety topics into engaging, valuable content that people genuinely want to read, watch and share. You'll also use modern tools and AI to improve content quality, increase efficiency and uncover new opportunities.

You’ll Be Responsible For

• Developing and delivering our social media strategy across key channels.
• Turning Phoenix's expertise into engaging, audience-focused content.
• Shaping the look, feel and tone of our social presence.
• Using AI and other tools to improve content performance and insight.

Content creation & channel management (LinkedIn, YouTube, Instagram)

• Leading our LinkedIn presence and growing engagement with key audiences.
• Creating and optimising video and long-form content for YouTube.
• Showcasing our people, culture and expertise on Instagram.
• Making sure every piece of content has a clear purpose and adds value.

Community, campaigns & industry engagement

• Building relationships with industry bodies, partners and key influencers.
• Supporting webinars, events, campaigns and product launches through social.
• Contributing to industry conversations and helping strengthen Phoenix's profile.
• Amplifying the voices of our experts and leadership team.

Performance & continuous improvement

• Tracking engagement, audience growth and campaign performance.
• Using data and insights to refine content and improve results.
• Testing new formats, ideas and approaches to keep content fresh and effective.

What’s The Best Thing About This Role

You’ll have the freedom to shape the voice of one of the UK's leading health and safety brands. This is a genuine opportunity to influence industry conversations, work closely with recognised experts and play a visible role in our continued growth.

What’s The Most Challenging Thing About This Role

There's no shortage of opportunities to create content and engage audiences, so success comes from knowing where to focus your time for the greatest impact. You’ll need to balance creativity with commercial thinking and prioritise activity that delivers meaningful results.

To Be Successful In This Role, You Must Have

• Strong understanding of LinkedIn, YouTube and Instagram dynamics in a B2B setting.
• A commercial mindset with understanding of how content supports demand.
• Strong copywriting and storytelling skills.
• Experience creating social content, including graphics, video and written content.
• A data-driven approach, with the ability to use insights to improve performance.
• Confidence engaging with industry conversations and building online communities.
• The ability to turn complex or technical topics into accessible content.

To be successful in this role, it would be great if you have:

• Experience in the Health & Safety industry.
• Experience using platforms such as HubSpot, Shield or similar content scheduling platforms.
• Video editing skills and experience creating content for social channels.

We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.

About Us

Phoenix Health & Safety, part of Wilmington plc, is a leading provider of health and safety training and consultancy. We empower individuals and businesses through expert education and support. Our rapid growth makes this an exciting time to join our team!

Join us and do Work That Means Something

At Wilmington plc, we help global customers to do the right business in the right way - providing trusted data, insights, and education to navigate the Governance, Risk and Compliance (GRC) landscape.

When you join us, you’ll not only make a real difference for our customers, you’ll also enjoy flexibility through hybrid working and benefit from a wide range of learning, career, and development opportunities.

Whether you're just starting out, returning to work after a break, or looking to take your next step, you’ll be doing work with meaning.