Social Media Manager

Helping Hands Homecare; Alcester; On-site; GBP 38,000 - 52,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary

Job summary

Helping Hands Homecare in Alcester is seeking a Social Media Manager to lead the brand’s social presence and storytelling across platforms. You will drive content that supports campaigns, engage with communities, and safeguard the company’s reputation while collaborating with marketing and operations teams.

The role offers a hybrid working model with a £45,000 annual salary and the chance to shape how a leading UK homecare provider connects with customers and families.

Qualifications

• Proven experience managing social media for a consumer-facing brand.
• Strong content planning and community management experience.
• Excellent copywriting and communication skills.
• Experience using social media management and analytics tools.
• A data-driven approach to measuring performance and engagement.
• Strong judgement and confidence managing customer-facing and reputational situations.

Responsibilities

• Leading our social media strategy across key platforms including LinkedIn, Instagram, Facebook and TikTok
• Creating and delivering engaging content that supports brand and campaign objectives
• Managing community engagement and protecting our brand reputation
• Using data and audience insights to optimise content and performance
• Collaborating with marketing, recruitment and operational teams on key campaigns
• Managing and developing a direct report
• Working with content creators and external partners to deliver high-quality social content

Skills

Social media management

Content planning

Copywriting

Analytics tools

Data-driven

Reputation management

Tools

Social media platforms

Job description

Social Media Manager

Department: Marketing

Employment Type: Permanent - Full Time

Location: Alcester

Compensation: £45,000 / year

Description

At Helping Hands, kindness is our foundation. From our first kitchen-table beginnings to the thousands-strong team we are today, we're united by one belief: everyone deserves to live well in the place they call home.

As we continue to grow our brand and connect with communities across the UK, we're looking for a talented Social Media Manager to lead our social media presence and bring our story to life.

Location: Alcester/Hybrid

Salary: £45,000 per year

This is an opportunity to shape how one of the UK's leading home care providers engages with customers, families, carers and colleagues across multiple platforms, driving brand awareness, engagement and reputation.

Key Responsibilities

• Leading our social media strategy across key platforms including LinkedIn, Instagram, Facebook and TikTok
• Creating and delivering engaging content that supports brand and campaign objectives
• Managing community engagement and protecting our brand reputation
• Using data and audience insights to optimise content and performance
• Collaborating with marketing, recruitment and operational teams on key campaigns
• Managing and developing a direct report
• Working with content creators and external partners to deliver high-quality social content

Skills, Knowledge and Expertise

We're looking for a creative, commercially-minded social media professional with:

• Proven experience managing social media for a consumer-facing brand
• Strong content planning and community management experience
• Excellent copywriting and communication skills
• Experience using social media management and analytics tools
• A data-driven approach to measuring performance and engagement
• Strong judgement and confidence managing customer-facing and reputational situations.

Benefits

This is your opportunity to:

• Shape the voice of a trusted national brand
• Drive engagement and awareness across multiple audiences
• Make a real impact in a purpose-led organisation
• Join a team where creativity, collaboration and innovation are valued every day.