Social Media Manager

Somo; Altrincham; On-site; GBP 40,000 - 60,000; Full time

Job summary

Somo in Altrincham, United Kingdom, is seeking a creative Social Media Manager to lead our social presence and storytelling across platforms. You’ll own content creation, filming, editing and strategy to build brand awareness and audience engagement, working with marketing, design and leadership to turn ideas into results.

You'll bring proven experience managing business social accounts, a data-driven mindset, and fluency with tools like Canva, CapCut and Adobe Creative Suite, plus a proactive

Qualifications

• Extensive experience leading corporate social media channels.
• Proven ability to grow engagement and measure success.
• Strong content creation skills including filming and short-form video.

Responsibilities

• Develop and implement a social media strategy aligned with brand and objectives.
• Create original content (videos, reels, graphics, interviews) and written posts.
• Plan and film/edit content with internal and external stakeholders.
• Manage and optimise social platforms for consistency and engagement.
• Identify opportunities to grow audience and brand reach.
• Build a structured content calendar balancing campaigns and trends.
• Leverage AI and digital tools to improve content creation and efficiency.
• Monitor analytics and refine approach based on results.
• Stay up to date with social media trends and opportunities.
• Collaborate with colleagues across the business to turn knowledge into content.

Skills

Social media management

Audience growth

Content creation

Video editing

Interviewing colleagues

Written communication

Analytics

AI tools

Proactive/self-motivated

Tools

Canva

CapCut

Adobe Creative Suite

Job description

Salary:

Competitive, dependent on experience

Job Type:

Full-time, Permanent

About Somo

Somo is an award-winning specialist bridging and business finance lender, with over £500 million lent since 2014. We’re a forward-thinking, ambitious business that believes finance doesn’t need to be complicated. We pride ourselves on our people, our relationships and our ability to find solutions where traditional lenders might not.

The Role

We’re looking for a creative, commercially minded Social Media Manager who knows how to turn good stories into great content with understanding of an opinions on how to use social media to build a brand, strengthen relationships and make a business stand out.

This is a hands‑on role for someone who can think strategically and make things happen. From developing original content and producing engaging videos to getting our people involved, spotting trends and opportunities and bringing our events and our office to life, you’ll play a key part in how Somo shows up and connects with its audiences.

LinkedIn will be a major focus, but we’re looking to work across the full social landscape, confident exploring new formats and full of ideas about how we can do things differently.

You’ll work closely with our marketing and design team, BDMs and senior leadership, with the freedom to introduce fresh ideas and the responsibility to turn them into results and stop the scroll!

What You’ll Be Doing

• Social Media Strategy: Develop and implement an effective social media strategy aligned with Somo's brand, commercial objectives and target audiences.
• Content Creation: Take ownership of creating original, engaging content, including videos, reels, graphics, interviews, photography and written posts.
• Filming & Editing: Independently plan, record, edit and produce content, working with colleagues, senior leaders and external contacts to capture interviews, insights and engaging stories.
• Account Management: Manage, maintain and optimise our social media platforms, ensuring content is consistent, relevant and engaging.
• Audience Growth: Identify opportunities to grow our following, increase engagement, strengthen brand awareness and expand our reach.
• Content Planning: Build and manage a structured content calendar, balancing planned campaigns with reactive and trending content.
• AI & Technology: Make effective use of AI and other digital tools to support content creation, video production, editing and overall efficiency.
• Performance & Reporting: Monitor analytics, track performance and continuously refine our approach based on engagement, reach and results.
• Industry Awareness: Keep up to date with social media trends, platform developments and emerging opportunities.
• Collaboration: Work closely with colleagues across the business to turn their knowledge, experience and personalities into engaging content.

What We’re Looking For

We’re looking for someone with substantial, demonstrable experience in social media management who is confident taking full ownership of a company's social media activity.

You’ll ideally bring:

• Significant experience managing and growing business social media accounts.
• A proven track record of delivering engagement, audience growth and successful content strategies. You will need to know how to measure success.
• Excellent content creation skills, particularly filming, video editing and short‑form video production.
• Experience using content creation and editing tools such as Canva, CapCut, Adobe Creative Suite or similar.
• Confidence in interviewing colleagues, directing recordings and bringing out engaging content from people who may not be used to appearing on camera.
• Strong written communication skills and the ability to adapt content to different audiences and platforms.
• A good understanding of social media analytics and how to use data to improve performance.
• Experience using AI tools creatively and effectively.
• A proactive, organised and self‑motivated approach, with the confidence to suggest and implement new ideas.

Experience within financial services, property, lending or another professional services industry would be beneficial, but isn’t essential. We’re more interested in your creativity, experience and ability to deliver.

What Makes This Opportunity Different?

This isn’t a role where you’ll simply be handed a content calendar and asked to post.

We’re looking for someone who wants to make their mark, bring new ideas to the table and genuinely influence how Somo presents itself online.

You’ll have the opportunity to take ownership of our social media direction, work with people across the business and create content that makes an impact.