Social Media Lead

saintsfc; Southampton; On-site; GBP 40,000 - 54,000; Full time

Benefits offered by this job

Free match tickets

Health & wellbeing program

Merchandise discount

25 days holiday

Pension scheme

Travel insurance

Learning & development

Free onsite parking

Cycle to Work

Inclusive culture

Job summary

Southampton Football Club is seeking a dynamic Social Media Lead to oversee daily social media activities, manage content creation, and drive growth across platforms. You will lead ideation, craft compelling content for TikTok and Instagram, and contribute to matchday coverage while extending the club's reach beyond its core fanbase.

You'll report to the Digital Content Manager and collaborate with the wider Social and Editorial teams to cover the Women’s First Team and Academy, ensuring

Qualifications

• Evidence of strong social media skills, including understanding the purpose of different platforms.
• Significant experience of content production across social media and digital platforms.
• Excellent knowledge of how to tailor content for TikTok, Instagram and others.
• Ability to thrive under pressure and meet tight deadlines.

Responsibilities

• Oversee the club's daily social media activities and manage content to boost performance and growth.
• Contribute to matchday coverage and extend content reach beyond the club's traditional fanbase.
• Produce short-form content for platforms like TikTok and Instagram and longer-form content for owned platforms.
• Support the Women’s First Team and Academy coverage and assist other departments as needed.

Skills

Strong social media skills

Content ideation

Understanding platform diversity

Ability to work under pressure

Education

Relevant media or journalism qualification

Job description

Be part of our journey...

Location: St Mary's Stadium

Hours: Full Time

Contract Type: Fixed Term (until 30 April 2027)

Criminal Record Check: DBS Enhanced with Childs Barred List

What is the role?

We are looking for a skilled Social Media Lead to oversee the club's daily social media activities, manage content to boost performance and growth, and ensure that all channels stand out.

What will you be doing?

You will be heavily involved in the ideation process and expected to contribute to the overall strategy on social media, ensuring the club not only maintains, but enhances its reputation for innovation and creativity.

Reporting to the Digital Content Manager, you will be expected to deliver first-class content, primarily around the Man's First Team, including contributing to matchday coverage (both home and away), which pushes content beyond the club's traditional fanbase to gain positive attention and drives overall performance in line with key KPIs.

This will include short-form pieces on platforms such as TikTok and Instagram as well as longer-form features on the clubs' owned platforms (app and website). You will have extensive knowledge of all established and emerging platforms, and a strong understanding of how to produce the best kind of content for each platform, whether that's light-hearted interviews with players or in-depth written content.

You will also support the wider Social and Editorial teams with coverage of the Women's First Team and Academy, as well as contribute to other departments as necessary, such as content generation and management for the St Mary's Stadium and LEVEL1 social media channels.

Is this you?

You are innovative and creative with the ability to build strong working relationships with your team, other departments and key stakeholders. You have a solid understanding of social media and how to keep up with trends while working in a fast-paced environment.

Essential Skills and Experience

Relevant media or journalism qualification.

Significant experience of content production across social media and digital platforms.

Evidence of strong social media skills, including understanding the purpose of different platforms.

Strong understanding of football, digital and commercial environments.

Proven track-record of delivering high-quality content with a keen attention to detail.

Ability to thrive under pressure and work to tight deadlines.

How this benefits you...

If you are successful, you can look forward to a healthy benefits package;

• Access to 2 free match tickets for every home league game


• Access to our staff Health & Wellbeing initiatives (Mental & Physical Health).


• Discounted Southampton Football Club merchandise.


• 25 days' holiday per year excluding bank holidays plus your birthday off each year.


• Contributory Pension Scheme.


• Worldwide Travel Insurance for you and your family.


• Learning & Development opportunities - supporting you to develop your potential and achieve in your career.


• Free onsite parking.


• Cycle to Work Scheme.


• Collaborative & inclusive working culture.

The closing date for this role is 23 Septem ber 2026 .

We reserve the right to close this vacancy early, if a high volume of applicants are received.

We are committed to safeguarding ...

We are committed to safeguarding and promoting the welfare of children, young people and adults at risk and we expect everyone to share this commitment. You will be required to adhere to all relevant policies and uphold the Club's commitment to safeguarding children, young people and adults at risk and to ensure that Southampton Football Club is free from discrimination and harassment.

The post holder will demonstrate a strong commitment to equality, diversity, and inclusion, supporting the organisation's strategic aims to remove barriers and address inequality. You will play an active role in promoting an inclusive, discrimination-free environment that ensures fair access to opportunities and resources. This includes fostering a culture of dignity, respect, and belonging where everyone is empowered to contribute, perform, and reach their full potential.