Social Media Lead
Derby County FC
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Benefits offered by this job
Job summary
Derby County Football Club is seeking a creative Social Media Lead to oversee the club’s social channels across Pride Park and Moor Farm. You will plan and deliver campaigns, grow audiences, and drive engagement while aligning with marketing, media and commercial objectives.
You will lead content creation, monitor performance, report insights, and manage budgets and freelancers. Weekend and matchday coverage experience is beneficial; strong copywriting and storytelling are essential.
Qualifications
- Proven experience delivering social media strategies within sport, media or entertainment.
- Strong content creation and copywriting skills for high-performing campaigns.
- Excellent understanding of social media analytics and reporting; use insights to drive results.
- Commercial awareness with experience supporting sponsorship activations.
- Strong communication and stakeholder management across teams.
- Highly organized and able to manage multiple priorities in a fast-paced environment.
- Knowledge of football industry and matchday/live event coverage is advantageous.
- Experience leading people, freelancers or external agencies is desirable.
Responsibilities
- Develop and implement Derby County Football Club’s social media strategy to align with brand, marketing and commercial goals.
- Drive audience growth, engagement, and brand awareness across all platforms.
- Plan, create and publish engaging content to strengthen supporter connections with the club.
- Lead social media coverage on matchdays, events and key campaigns.
- Collaborate with Media, Marketing, RamsTV and Commercial teams to maximise content opportunities.
- Develop innovative digital storytelling initiatives to boost interaction and reach.
- Support revenue generation through ticketing, memberships, retail and campaigns.
- Deliver partner/sponsor activations and showcase value to stakeholders.
- Monitor, analyse and report performance; optimise content using insights.
- Stay updated on trends to keep the club at the cutting edge of digital engagement.
Skills
Education
Job description
Derby County are seeking to recruit a Social Media Lead to join our Press and Media department, working across Pride Park Stadium and Moor Farm Training Centre.
Working for Derby County Football Club offers a unique opportunity to be part of one of England’s most historic and passionately supported clubs. With a proud legacy, a dedicated fan base, and an exciting vision for the future, Derby County offers a dynamic and rewarding work environment both on and off the pitch. Whether you're joining the team in coaching, administration, marketing, or operations, you'll be contributing to a culture rooted in ambition, community, and progress. Employees benefit from a collaborative work environment and opportunities for professional development.
Derby County Football Club is seeking a creative, driven and strategically minded Social Media Lead to oversee and develop the Club's social media presence across all digital platforms. This exciting role will be responsible for growing audiences, increasing supporter engagement, enhancing brand awareness and delivering commercial value through innovative, engaging content. Working closely with colleagues across Media, Marketing, RamsTV and Commercial departments, the successful candidate will lead the planning and delivery of best-in-class social media campaigns, ensuring Derby County remains at the forefront of digital engagement within the football industry.
- Develop and deliver Derby County Football Club’s social media strategy, ensuring alignment with brand, marketing, communications and commercial objectives.
- Drive audience growth, supporter engagement and brand awareness across all social media platforms.
- Plan, create and publish engaging content that strengthens the Club’s connection with supporters and enhances the Derby County brand.
- Lead social media coverage of matchdays, Club events, campaigns and key announcements.
- Collaborate with colleagues across Media, Marketing, RamsTV and Commercial teams to maximise content opportunities.
- Develop innovative digital storytelling initiatives that increase engagement and supporter interaction.
- Support revenue generation through the promotion of ticketing, memberships, retail, hospitality and Club campaigns.
- Deliver impactful partner and sponsor activations that provide value to commercial stakeholders.
- Monitor, analyse and report on social media performance, using data and insights to optimise content and strategy.
- Stay up to date with emerging social media trends, platforms and best practice to ensure the Club remains at the forefront of digital engagement.
- Build strong relationships with internal stakeholders and provide leadership across the Club’s social media activities.
- Support the management of reputational issues and ensure all social media activity meets relevant policies, regulations and brand standards.
- Proven experience delivering successful social media strategies and growing digital audiences within sport, media, entertainment or commercially focused organisations.
- Strong content creation, copywriting and digital storytelling skills, with the ability to produce engaging, high-performing content.
- Excellent understanding of social media analytics and performance reporting, using insight to drive engagement and results.
- Commercially aware, with experience supporting sponsorship activations and revenue-generating campaigns.
- Strong communication and stakeholder management skills, with the ability to build effective relationships across an organisation.
- Highly organised, proactive and able to manage multiple priorities in a fast-paced environment.
- Knowledge of the football industry and experience of matchday or live event coverage would be advantageous.
- Experience leading people, freelancers or external agencies is desirable.
- Educated to A-Level standard or equivalent experience.
- Degree in Marketing, Digital Marketing, Media, Communications, Journalism or a related discipline is desirable.
- Professional qualification in Digital Marketing, Social Media or Communications is desirable.
- Evidence of continued professional development within digital marketing, social media, content creation or communications is desirable.
Salary is competitive, dependent on experience.
Excellent spoken and written English is essential for this role, as it involves clear, accurate communication in a fast-paced, high-pressure environment.
This is a full-time role, and due to the demands of professional football, it requires weekend and evening work, including matchdays.
Derby County Football Club, established in 1884, is one of the founder members of the English Football League and has a rich and varied history, including two First Division titles in 1972 and 1975 and an FA Cup success in 1946. The club are currently playing in the Sky Bet Championship, the second tier of English Football following their promotion from League One in the 2023/24 season and is under the management of Head Coach John Eustace. The club also boasts a successful and respected Category One Academy, a status which has been held since 2014, and a Women’s side competing in the FA Women’s National League Northern Premier Division. Derby County recently embarked on an exciting new era following the change in ownership to Clowes Developments (UK) Limited, in the summer of 2022. Our track record of producing talent is outstanding, and we intend to protect that proud legacy, investing in key roles within the club to build on the foundations in place for success.
- We are proud of who we are and what we do
- We are positive, inspired and passionate
- We are ambitious and driven
- We are prepared, honest and humble
- We are the heartbeat of our community
- We are the club of opportunity
- 25 days annual leave plus bank holidays
- Two complimentary staff season tickets
- Two complimentary staff away memberships, subject to availability
- 20% discount at DCFC Megastore
- Company Pension with Aviva
- Discounts with select Club partners and sponsors
- Healthshield Cash Health Plan to support employee health and well-being and Perks for great deals and discounts
- Participating in our employee forum, ‘The Herd’ and Staff Events!
- Training and development opportunities
- Access to programmes and volunteering opportunities with Derby County Community Trust
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