Head of Marketing (Maternity Cover)

Derby County FC; East Midlands; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

25 days annual leave

Staff season tickets

Staff away memberships

DCFC Megastore discount

Pension with Aviva

Partner discounts

Health plan

Training & development

Community Trust volunteering

Job summary

Derby County FC seeks a Head of Marketing on a maternity cover basis to lead a dynamic marketing team at Pride Park Stadium. You will drive campaigns, boost supporter engagement and support commercial goals across channels.

The role requires weekend/evening work on matchdays and a fixed-term contract up to 12 months. Strong English communication and a track record in delivering impactful marketing are essential.

Qualifications

• Proven marketing experience with strong knowledge of digital, email and social marketing channels.
• Experience developing and delivering successful marketing campaigns that drive engagement and sales.
• Strong commercial awareness and understanding of brand development.
• Experience managing teams, projects or events within a fast-paced environment.
• Excellent communication, presentation and stakeholder management skills.
• Highly organised, resilient and able to manage multiple priorities effectively.
• Proactive, creative and results-driven with a collaborative approach.
• Comfortable working independently and leading cross-functional projects.

Responsibilities

• Lead and manage the Club's marketing function and marketing team.
• Drive brand growth, awareness and engagement across local, national and international audiences.
• Develop and deliver key seasonal campaigns, including season tickets, memberships and kit launches.
• Collaborate with internal departments and commercial partners to deliver effective marketing initiatives.
• Oversee fan engagement activities and supporter-focused campaigns.
• Manage marketing content across digital, print and stadium platforms.
• Support ticketing, retail, hospitality and commercial objectives through targeted marketing activity.
• Oversee email marketing, app marketing and wider digital marketing channels.
• Review campaign performance and use insight and data to drive continuous improvement.
• Manage marketing budgets and ensure brand consistency across all touchpoints.

Skills

Digital marketing

Email marketing

Social marketing

Campaign management

Brand development

Team leadership

Stakeholder management

Project management

Education

Marketing degree (or related)

Job description

Derby County are seeking to recruit a Head of Marketing (Maternity Cover) to join the Marketing department at Pride Park Stadium.

Working for Derby County Football Club offers a unique opportunity to be part of one of England’s most historic and passionately supported clubs. With a proud legacy, a dedicated fan base, and an exciting vision for the future, Derby County offers a dynamic and rewarding work environment both on and off the pitch. Whether you're joining the team in coaching, administration, marketing, or operations, you'll be contributing to a culture rooted in ambition, community, and progress. Employees benefit from a collaborative work environment and opportunities for professional development.

An exciting opportunity has arisen for an experienced marketing professional to join Derby County Football Club as Head of Marketing on a maternity cover contract for up to 12 months. Leading a talented marketing team, you will deliver impactful campaigns, drive supporter engagement, strengthen the Club's brand, and support key commercial objectives. This role offers the opportunity to make a significant impact at one of English football's most historic clubs, working across a diverse range of projects throughout the season calendar.

Key Role Responsibilities:

• Lead and manage the Club's marketing function and marketing team.


• Drive brand growth, awareness and engagement across local, national and international audiences.


• Develop and deliver key seasonal campaigns, including season tickets, memberships and kit launches.


• Collaborate with internal departments and commercial partners to deliver effective marketing initiatives.


• Oversee fan engagement activities and supporter-focused campaigns.


• Manage marketing content across digital, print and stadium platforms.


• Support ticketing, retail, hospitality and commercial objectives through targeted marketing activity.


• Oversee email marketing, app marketing and wider digital marketing channels.


• Review campaign performance and use insight and data to drive continuous improvement.


• Manage marketing budgets and ensure brand consistency across all touchpoints.

Personal characteristics and experience:

• Proven marketing experience with strong knowledge of digital, email and social marketing channels.


• Experience developing and delivering successful marketing campaigns that drive engagement and sales.


• Strong commercial awareness and understanding of brand development.


• Experience managing teams, projects or events within a fast-paced environment.


• Excellent communication, presentation and stakeholder management skills.


• Highly organised, resilient and able to manage multiple priorities effectively.


• Proactive, creative and results-driven with a collaborative approach.


• Comfortable working independently and leading cross-functional projects.

Qualifications:

• A degree in Marketing, Events Management or a related discipline is desirable.

Salary is competitive, dependent on experience.

Excellent spoken and written English is essential for this role, as it involves clear, accurate communication in a fast-paced, high-pressure environment.

This is a full-time role, and due to the demands of professional football, it requires weekend and evening work, including matchdays.

The role is fixed-term for up to 12 months and covers Maternity Leave.

Who are Derby County…

Derby County Football Club, established in 1884, is one of the founder members of the English Football League and has a rich and varied history, including two First Division titles in 1972 and 1975 and an FA Cup success in 1946. The club are currently playing in the Sky Bet Championship, the second tier of English Football following their promotion from League One in the 2023/24 season and is under the management of Head Coach John Eustace. The club also boasts a successful and respected Category One Academy, a status which has been held since 2014, and a Women’s side competing in the FA Women’s National League Northern Premier Division. Derby County recently embarked on an exciting new era following the change in ownership to Clowes Developments (UK) Limited, in the summer of 2022. Our track record of producing talent is outstanding, and we intend to protect that proud legacy, investing in key roles within the club to build on the foundations in place for success.

Everything we do as a Club is built around the three pillars of stability, integrity and progress. Our core values are:

• We are proud of who we are and what we do


• We are positive, inspired and passionate


• We are ambitious and driven


• We are prepared, honest and humble


• We are the heartbeat of our community


• We are the club of opportunity

Derby County employee benefits include:

• 25 days annual leave plus bank holidays


• Two complimentary staff season tickets


• Two complimentary staff away memberships, subject to availability


• 20% discount at DCFC Megastore


• Company Pension with Aviva


• Discounts with select Club partners and sponsors


• Healthshield Cash Health Plan to support employee health and well-being and Perks for great deals and discounts


• Participating in our employee forum, ‘The Herd’ and Staff Events!


• Training and development opportunities


• Access to programmes and volunteering opportunities with Derby County Community Trust