Social Media Executive

Lilac Street Limited; Wimbledon; On-site; GBP 35,000; Full time

Job summary

An established womenswear brand is seeking a Social Media Executive to enhance its online presence and engage a vibrant community of over 1 million followers. This role focuses on accelerating the brand's TikTok strategy while managing all social media platforms. You'll collaborate across departments to create captivating content and analyze performance metrics to drive success. Join a dynamic team where your creativity and insights will shape the brand's digital narrative and connect with a diverse audience. This is a fantastic opportunity for a marketing professional eager to make a significant impact in the retail fashion industry.

Qualifications

• Experience in social media for retail or agency is essential.
• Strong knowledge of TikTok and other platforms.

Responsibilities

• Manage social media platforms to enhance audience engagement.
• Analyze trends to improve campaign performance.

Skills

Social Media Management

Content Creation

Advertising

Copywriting

Public Relations

Data Analysis

Interpersonal Communication

Education

Degree in Marketing

Degree in Social Media

Tools

Social Media Platforms

Web Analytics Tools

Job description

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My client, an established womenswear brand, currently has an exciting opportunity for an experienced Social Media Executive to join them in an exciting role.

This is an exciting opportunity to shape and expand the company’s brand presence across all social channels, leveraging their potential to inspire and engage a thriving community of over 1 million followers. Accelerating the brand’s TikTok presence will be key to this role and applicants should have previous experience in this area.

Responsibilities:

• Support in managing all social media platforms and campaigns to create an engaging audience experience and boost audience satisfaction.
• Conduct research and analyse trends in social media, ad revenue, and web traffic to enhance presence and improve campaign performance.
• Collaborate with various departments to align social media efforts with overall brand strategies.
• Develop engaging, creative, and innovative content for regular posts to captivate audiences and communicate brand-focused messages.
• Align social media messaging with advertising teams, brand managers, and seasonal or quarterly business objectives.
• Audit and evaluate social media performance, including analysing digital advertising costs and ROI.
• Utilise tracking tools to assess social media campaign effectiveness, gathering data to identify improvement opportunities.
• Collaborate across departments to create timelines for social media campaigns aligned with product launches, ad campaigns, or brand announcements.
• Monitor and report on competitor activity within social media platforms.

Person Specification:

• Previous experience within a marketing/social media team for a retailer (or an agency supporting retail/brand accounts) is essential
• Degree in Marketing, Social Media, or a related field
• Comprehensive knowledge of social media platforms including but not limited to TikTok
• Proficiency in web and computer software tools
• Experience in advertising, copywriting, and content creation.
• Strong background in public relations and brand marketing.
• Exceptional proofreading and editing skills.
• Outstanding interpersonal and communication abilities, both written and verbal.

Social Media Executive, Salary to £35,000, South West London

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail Apparel and Fashion

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