Social Media Executive

Matalan; West Kirby; On-site; GBP 26,000 - 34,000; Full time

Benefits offered by this job

Staff discount

Recognition scheme

Wellbeing support

Life assurance

Retail rewards

Pension scheme

Career development

Additional benefits

Job summary

Matalan in the United Kingdom is seeking a proactive Social Media Coordinator to support our organic social delivery across priority channels such as Instagram, TikTok, Facebook and YouTube. You will adapt content for each platform, schedule posts, and monitor engagement, working closely with brand and creative teams.

You'll create simple graphic assets, edit short-form video, draft captions, and help track performance using platform insights.

Qualifications

• Strong understanding of organic social platforms and audience behaviour.
• Good copywriting skills with the ability to draft captions.
• Highly organised, proactive and able to meet deadlines.
• Experience using scheduling/publishing tools and platform insights.
• Confident creating simple graphic assets and short-form video.

Responsibilities

• Deliver daily organic social activity across priority channels.
• Maintain content calendar reflecting marketing activity and campaigns.
• Schedule and publish posts, check copy, links, tags and assets.
• Draft captions, research hashtags and manage community interactions.
• Adapt content formats for each platform and track performance.
• Create basic graphics and edit short-form video content.
• Monitor comments and inquiries, flag risks, and share insights.

Skills

Social platforms knowledge

Copywriting

Organisation

Video basics

Attention to detail

Tools

Scheduling tools

Platform insights

Job description

Support organic social delivery:

• Deliver daily organic social activity across priority channels including Instagram, TikTok, Facebook, Pinterest, YouTube and emerging platforms.
• Maintain the content calendar so planned posts reflect marketing activity, trade priorities, seasonal moments and agreed campaign plans.
• Schedule and publish approved posts, checking copy, links, tags, timings and assets before they go live.
• Manage channel housekeeping, content uploads, caption drafting and hashtag research.
• Adapt content formats for each platform while following Matalan's tone of voice and visual identity.

Content creation, filming and editing:

• Create simple graphic assets, short-form video, Reels, TikToks, Stories and behind-the-scenes content using approved guidelines and templates.
• Film product launches, campaign moments, store activity, events and reactive opportunities, working with internal teams where needed.
• Edit platform-ready video with captions, music, transitions and simple text overlays.
• Produce quick-turnaround content in response to trends, customer conversations and product priorities.
• Keep content files, briefs, approvals and asset folders organised and easy for the wider team to access.

Monitoring, community and channel support:

• Monitor comments, messages, mentions and tagged content, flagging opportunities, risks and customer queries to the right teams.
• Draft community responses in line with agreed guidance and elevate sensitive or reputational issues where required.
• Track competitor activity, creator formats and platform updates to identify new content ideas.
• Share relevant channel observations with the Social Media Manager and wider marketing team.

Stakeholder support:

• Work with internal and external partners to support smooth social delivery, including:
• Social, PR and influencer teams
• Brand, creative and content teams
• Product, trade and commercial teams
• Online, store and events teams where relevant
• External partners, creators and agencies where required

Reporting and continuous improvement:

• Pull key metrics from platform insights, scheduling tools and social listening reports for weekly, monthly and campaign updates.
• Share initial observations on performance, customer response and channel trends to inform future planning.
• Bring platform updates, social best practice and content inspiration into team discussions.
• Support budget tracking for Social activity, including raising purchase orders, monitoring spend and keeping records accurate.

Experience supporting social channels, ideally within retail, fashion, home, lifestyle or a fast-paced consumer brand.

• Strong understanding of organic social platforms, formats and audience behaviour.
• Confident creating simple graphic assets and short-form video, with strong attention to detail.
• Experience using scheduling, publishing or planning tools, alongside platform-native insights.
• Good copywriting skills with the ability to draft captions and community responses.
• Highly organised, proactive and comfortable working to deadlines

From humble beginnings to disruptive innovations in the retail industry, find out about how Matalan is ever-evolving here. We know as a team, we are stronger together - we champion equality for all and make lasting connections that go beyond work. We thrive off our inclusive culture, encouraging our colleagues to bring their true selves to work and contributing to collective creativity, open-mindedness and growth., Matalan is a leading UK and international omnichannel fashion and homeware retailer, on a mission to be the first choice for outstanding style, quality and value. With a large store network in excess of 270 UK and international stores and an integrated e-commerce platform, Matalan is a trusted brand which puts its customer at the heart of its business and delivers unrivalled product choice and exceptional style and quality to 11 million loyal shoppers every year. Matalan is famously committed to offering a compelling value focused fashion and home offering, that continues to help millions of UK household budgets go further.

In addition to competitive salaries, we also offer the below core benefits:

• 30% staff discount, which increases with length of service
• Thrive Recognition Scheme
• Wellbeing support provided by the Retail Trust
• Life Assurance
• Retail Rewards platform offering discounts for other retailers
• Pension Scheme
• Access to a wide range of career development
• Additional benefits may apply depending on your role and area of the business