PR & Influencer Manager

MATALAN; Liverpool; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

20% staff discount

Thrive Recognition Scheme

Wellbeing support by Retail Trust

Life Assurance

Retail Rewards platform discounts

Pension Scheme

Career development opportunities

Role-specific benefits

Job summary

Matalan is seeking a creative and commercially minded PR & influencer manager to shape how customers, media and creators experience the brand. You will lead consumer PR and influencer strategy, building relationships across UK media and creator networks, and driving commercially impactful storytelling.

You will oversee partnerships, events and campaigns, working with cross-functional teams to ensure activity is aligned with brand messaging on affordability and value.

Qualifications

• Experience at manager level in PR/influencer marketing.
• Strong media relations and influencer networks.
• Ability to spot culture trends and turn moments into earned media.

Responsibilities

• Lead integrated consumer PR and influencer strategy for Matalan.
• Build relationships with journalists, editors, influencers and creators.
• Create press and creator-led storytelling around campaigns and partnerships.
• Manage ambassadors, content partners and budgets.
• Collaborate with social, product, and commercial teams to align activity.
• Lead events and experiential campaigns to deepen engagement.

Skills

PR & Influencer Marketing

Media relations

Storytelling

Copywriting

Stakeholder management

Influencer platforms (LTK)

Tools

LTK

Job description

About Matalan

From humble beginnings to disruptive innovations in the retail industry, find out about how Matalan is ever-evolving here.

We know as a team, we are stronger together - we champion equality for all and make lasting connections that go beyond work. We thrive off our inclusive culture, encouraging our colleagues to bring their true selves to work and contributing to collective creativity, open-mindedness and growth.

We want give every candidate the opportunity to perform at their best throughout the application and interview process and then ultimately in their role. If you require any adjustments during our recruitment process, please don’t hesitate to let us know.

In the event that a high volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.

About the role

We’re looking for a creative, connected and commercially minded PR & Influencer Manager to help shape how customers, media, creators and tastemakers experience Matalan. This is an exciting opportunity to lead our consumer PR and influencer strategy, build meaningful relationships across the UK media and creator landscape, and play a key role in strengthening Matalan’s reputation as a go-to destination for everyday style, quality and value.

You’ll bring story to life across consumer press, influencer partnerships, creator content, events and brand moments. You’ll lead proactive storytelling around our products, campaigns and partnerships, ensuring we are part of the cultural conversation in a way that feels relevant, inspiring and commercially impactful.

Key responsibilities

• Develop and execute an integrated consumer PR and influencer strategy that elevates Matalan's position as a leading value fashion and homeware retailer.
• Build and nurture strong relationships with journalists, editors, influencers, creators, agents and tastemakers across fashion, home, lifestyle and consumer media.
• Create compelling press, influencer and creator-led storytelling around seasonal campaigns, product launches, brand partnerships, store moments and cultural trends.
• Identify and manage relevant ambassadors, creators and content partners who can authentically tell the Matalan story and drive brand consideration.
• Work closely with social, brand, product, commercial, online and corporate PR teams to ensure activity is aligned, consistent and insight-led.
• Lead proactive PR and influencer campaigns that generate meaningful reach, engagement, coverage and conversation.
• Shape an always-on product press office, working with product and commercial teams to identify the stories, ranges and moments most relevant to media and creators.
• Conceptualise and deliver impactful press, influencer and experiential events that showcase the brand and deepen engagement with key audiences.
• Spot cultural moments, consumer trends and content opportunities where Matalan can have a relevant and distinctive point of view.
• Support corporate PR alignment where needed, ensuring consumer activity complements wider business messaging around affordability, inclusivity and responsible retailing.
• Manage agency partners, influencer platforms including LTK, budgets, campaign plans and reporting to ensure activity is delivered efficiently and with clear measures of success.
• Support the implementation and ongoing optimisation of influencer tools and processes, helping the team improve creator discovery, campaign management, measurement and performance insight.
• Lead, coach and inspire your team, fostering a culture of creativity, agility, accountability and collaboration.
• Partner closely with the wider social and brand teams to ensure PR and creator activity works seamlessly across channels.
• Build trusted relationships with senior stakeholders, confidently advising on consumer PR, influencer engagement, press moments and brand reputation.

About You

You’ll have previous experience operating at manager level within PR, influencer marketing, communications or media relations, ideally within retail, fashion, home, lifestyle or another consumer-facing industry.

You’ll bring a strong track record of building and delivering high-impact PR and influencer strategies that drive awareness, engagement and brand consideration.

You’ll have excellent media relations skills and established networks across journalists, editors, influencers, creators and talent partners.

You’ll be confident spotting cultural trends, shaping stories and turning brand and product moments into compelling earned media and creator opportunities.

You’ll have strong storytelling, copywriting and narrative development skills, with the ability to adapt messaging for press, influencers, stakeholders and customers.

You’ll be commercially aware, analytical and comfortable using performance insight to optimise activity and demonstrate impact.

You’ll be a confident collaborator and communicator, able to influence senior stakeholders and inspire those around you.

You’ll have experience managing people, agencies and budgets, with hands-on understanding of influencer platforms such as LTK and the ability to motivate, develop and grow a team.

Benefits

In addition to competitive salaries, we also offer the below core benefits:

• 20% staff discount, which increases with length of service
• Thrive Recognition Scheme
• Wellbeing support provided by the Retail Trust
• Life Assurance
• Retail Rewards platform offering discounts for other retailers
• Pension Scheme
• Access to a wide range of career development
• Additional benefits may apply depending on your role and area of the business