Social Media Executive

Minky Homecare; Rochdale; On-site; GBP 10,000 - 40,000; Full time

Job summary

An established industry player is seeking a dynamic Social Media Executive to join their ecommerce team. This exciting role focuses on managing the social media strategy for three innovative homeware brands across platforms like TikTok, Instagram, and Facebook. You will take ownership of the brand's online presence, crafting engaging content and leveraging data to drive community growth and sales. If you are passionate about social media and eager to make an impact in the retail sector, this is the perfect opportunity for you to shine and grow your career in a supportive environment.

Qualifications

• Degree level education or relevant social media experience is preferred.
• Strong understanding of social media platforms is essential.

Responsibilities

• Develop and implement social media strategies to drive engagement and sales.
• Create engaging content and manage TikTok Shop performance.

Skills

Social Media Management

Content Creation

Data Analysis

Email Marketing

Photography

Videography

Education

Degree in Marketing or related field

Social Media Experience

Tools

Hootsuite

Google Analytics

PowerPoint

Excel

Job description

We are looking for a dynamic and creative Social Media Executive to join our ecommerce team with a focus on managing the social media strategy for 3 exciting online homeware brands, Vitinni, Alfresia and Fire Mountain across TikTok, Instagram, LinkedIn, Facebook, and other platforms. This is an excellent opportunity for a passionate social media professional to take ownership of our brand presence, create engaging content, and help us grow our online community while driving sales through platforms such as TikTok Shop. You will be responsible for developing content, analysing performance data, and executing social media strategies that align with our brand values.

Key Responsibilities:

• Develop and implement social media strategies across TikTok, Instagram, LinkedIn, and Facebook to drive engagement, brand awareness, and sales.
• Create engaging content, including videos, creative visuals, optimised SEO, and blog posts that resonate with our target audiences and align with brand strategies.
• Manage TikTok Shop performance, tracking and analysing key insights and data, creating regular reports to measure KPIs.
• Manage and maintain marketing calendar, monitoring promotional activities, and daily social media uploads.
• Conduct trend and competitor analysis to identify social media trends, monitor competitors, and adapt strategies to stay ahead of the curve.
• Write and design email marketing campaigns to engage customers and grow the database across all homeware brands, tracking performance and making data-driven decisions.
• Collaborate on visual briefs and assist with photography to ensure content aligns with the brand’s visual identity.
• Identify and onboard affiliate partners who align with our brand values and target audience, including influencers, content creators, and industry bloggers.
• Track affiliate performance, using data and analytics to optimise partnerships and ensure they are meeting targets for conversions, sales, and ROI.
• Daily check of all social media comments & messages, monitoring and responding to feedback and social media posts.
• Brief graphic design and photography to create exciting content.

Qualifications & Experience:

• Ideally educated to a degree level or have existing social media experience.
• Strong understanding of social media platforms (TikTok, Instagram, Facebook, LinkedIn).
• Has experience in creating and executing content strategies with another brand or agency (experience with homeware or lifestyle brands is a plus).
• Experience in Hootsuite, Google analytics, PowerPoint, and Excel (TikTok Shop is a plus).
• Proficient in data analysis to interpret performance metrics and optimise campaigns for better engagement and return on investment.
• A self-starter, able to work independently and flexibly, but also collaborate effectively within a team environment.
• Experience with email marketing platforms is advantageous, and familiarity with TikTok Shop is a plus.
• Photography and Videography skills are desirable.

Seniority level

Entry level

Employment type

Full-time

Industries

Retail