Social Lead

OLIVER | The Brandtech Group; Kingston; On-site; GBP 65,000 - 90,000; Full time

Job summary

OLIVER, part of The Brandtech Group, is seeking a Social Lead in Kingston, UK. The role focuses on owning social direction, translating brand plans into scalable content, and setting creative standards across channels.

You will lead a team, influence campaigns, and drive growth through innovative formats and platform features. The role requires a deep understanding of social platforms, culture, and creator partnerships, with a strong track record in content and community growth.

Qualifications

• Proven track record in social strategy and growth for consumer brands.
• Experience leading social strategy and execution across TikTok, Instagram, Meta and emerging platforms.
• Ability to translate cultural insight into compelling content and community growth.
• Experience managing and developing a team in a fast-paced, multi-brand environment.
• Strong data literacy with ability to translate performance into actionable recommendations.

Responsibilities

• Lead social media strategy across organic channels and drive reach, engagement and community growth across TikTok, Instagram, Facebook and emerging platforms.
• Act as day-to-day social expert and advisor to brand teams, feeding into wider campaign decisions.
• Lead organic social within the Integrated Agency Team per campaign ensuring alignment with broader activity.
• Set and uphold creative quality standards across formats including short-form video, Reels, TikTok, Stories, UGC, motion and stills.
• Experiment with new formats and platform features; feed learnings into content planning and strategy.
• Stay attuned to cultural conversations and embed brands authentically into moments that matter.
• Guide influencer and creator briefs; oversee tone and claims in line with guidance and sustainability commitments.
• Track KPIs and translate insights into recommendations to improve content and strategy.
• Ensure the team uses social listening tools to monitor brand conversation and sentiment.
• Collaborate with paid social to identify high-performing organic content and recommendations for amplification.
• Lead and develop a social-first content team and manage the editorial calendar.
• Build quality frameworks for content and influencer partnerships; embed AI tools to improve output.

Skills

Social strategy

Team leadership

Content creation

TikTok

Instagram

Meta

Creative direction

Communication

Brand storytelling

Community growth

Tools

Sprinklr

Meltwater

Editorial trackers

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

Location: Kingston, United Kingdom. 3 days a week on site, 2 days working from home.

Role: Social Lead

About the role:

The Social Lead sits at the intersection of social strategy, creativity, operations and team leadership. You'll own the social media direction across all channels, translating cultural insight and brand plans into content that genuinely connects with communities, while setting the creative standards and systems that make great work possible at scale. You live and breathe social: you know who our audiences are, what drives their engagement, and what it takes to grow.

What you will be doing:

• Lead social media strategy across organic channels, including TikTok, Instagram, Facebook and emerging platforms, driving reach, engagement and community growth
• Act as the day‑to‑day social expert and advisor to brand teams, feeding into wider campaign and marketing decisions
• Lead the organic social response within the Integrated Agency Team (IAT) per campaign, ensuring organic channels are fully integrated and activated in harmony with wider campaign activity
• Set and uphold creative quality standards across all formats, including short‑form video, Reels, TikTok, Stories, UGC, motion and statics, bringing fresh platform references and cultural context into every brief
• Pioneer a test & learn culture, proactively trialling new formats and platform features (e.g. Reels, Remix, collaborative content) and feeding structured findings back into content planning and strategy
• Stay on the pulse of cultural conversations, identifying opportunities to embed brands authentically into the moments that matter
• Guide influencer and creator briefs, ensuring alignment with brand look, feel and content themes; oversee tone of voice and claim accuracy across all output in line with R&D guidance and sustainability commitments
• Track and report against channel KPIs on a monthly and quarterly cadence, analysing performance data and translating insight into clear recommendations that improve content and channel strategy
• Ensure the team are actively informed by performance learnings, embedding insight into briefing and creative iteration; use social listening tools (e.g. Sprinklr, Meltwater) to monitor brand conversation and sentiment
• Work alongside the paid social team to identify best‑performing organic content and make clear recommendations for amplification
• Lead and develop a team of social‑first content specialists, setting direction, giving regular feedback and managing workload effectively across a multi‑brand programme; own the always‑on editorial calendar
• Build quality frameworks that ensure consistency across always‑on content, influencer partnerships and reactive moments; use and help embed AI tools into day‑to‑day workflows to improve output quality and efficiency

What you need to be great in this role:

• A portfolio or track record of standout content and community growth for consumer brands, ideally in FMCG/CPG or a social‑first environment, with strong short‑form video and creator‑led work
• Proven experience leading social strategy and execution across TikTok, Instagram, Meta and emerging platforms, with a clear point of view on what works and why
• A genuine feel for cultural movements and online communities; you spot trends before they peak and know how to act on them with brand authenticity
• Experience managing and developing a team across a fast‑paced, multi‑brand environment
• Confidence using social data and listening tools (e.g. Sprinklr, Meltwater) to track performance and translate insight into clear, actionable recommendations
• Experience working alongside influencer and creator partnerships, and collaborating with paid social teams to inform organic content amplification
• Confidence managing client and stakeholder relationships and communicating creative decisions clearly and with authority
• Experience localising global brand or social frameworks for a local market
• Familiarity with content operations tools, including editorial trackers, repurposing workflows or performance review processes
• Experience with or curiosity about Gen AI tools for content and social work; we'll develop this further on the job
• Familiarity with UK regulatory guidance, including ASA/CAP, CMA, brand safety and claims substantiation

Our values shape everything we do:

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learningand listening to understand

Be Results‑focused to exceed expectations

Be actively pro‑inclusive and anti‑racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.