Social Media Executive

Moonpig; London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading company in the UK gift experience market is seeking a Social Executive to enhance their social media presence. The role involves executing paid and organic social campaigns, managing influencer partnerships, and collaborating with creative teams. The ideal candidate will have over two years of experience in social media marketing and a strong analytical mindset.

Qualifications

• 2+ years in paid and organic social media marketing.
• Experience with Facebook Ads Manager and social media management tools.
• Strong team player with excellent communication skills.

Responsibilities

• Execute and optimize paid social campaigns to meet KPIs.
• Plan and deliver the organic social calendar.
• Manage organic social relationships and influencer partnerships.

Skills

Social Media Marketing

Influencer Management

Content Creation

Analytical Skills

Communication

Tools

Facebook Ads Manager

Hootsuite

Adobe Analytics

Job description

Social Executive

Location: Hybrid, with 40% office-based at Farringdon, London EC1R

About Us

Experience More Limited (EML) comprises Buyagift and Red Letter Days brands, part of the Moonpig Group. EML’s mission is to ‘Create unique memories that last a lifetime’ and be ‘the most trusted platform in the UK gift experience market.’ Our focus is on delivering happiness to customers, suppliers, employees, and retail partners by offering industry-leading products.

About the Role

Support the Social Manager by executing paid social activity and taking responsibility for organic social. This includes managing influencer partnerships, collaborating with agencies, and delivering engaging social campaigns.

Key Responsibilities:

1. Execute and optimize paid social campaigns to meet KPIs across funnel stages.
2. Plan and deliver the organic social calendar, focusing on reach and engagement.
3. Manage organic social relationships, including influencer platforms and agency partnerships.
4. Capture and produce original BTS content for social platforms.
5. Collaborate with creative teams to conceptualize and execute engaging content.
6. Support multi-channel initiatives, including seasonal campaigns and partnerships.
7. Stay informed on social trends and platform best practices.

About you:

• 2+ years in paid and organic social media marketing across platforms including Facebook, Instagram, and TikTok.
• Experience using Facebook Ads Manager to manage and optimise paid social activity (minimum 2 years). Experience with additional paid media channels including TikTok, YouTube, and Display are not essential but a plus.
• Comfortable using Social Media Management tools such as Hootsuite for content management, scheduling, and reporting.
• Comfortable managing budgets and reporting on performance.
• An analytical mindset with experience in Adobe Analytics preferred.
• Basic skills in image creation and editing.
• Strong team player with excellent communication skills.