Social Media Executive

Smart Energy GB; Greater London; Hybrid; GBP 28,000 - 38,000; Full time

Job summary

Smart Energy GB in London is seeking a Social Media Executive to own SEGB's presence across Meta, TikTok, YouTube and Reddit, shaping both organic and paid content that reaches millions. Reporting to the Brand & Campaigns Manager, you will plan, brief and deliver paid campaigns end to end, collaborating with agency partners and internal teams to bring ideas to life across digital channels.

This role requires a can-do attitude and a genuine appetite to innovate, with fast-paced delivery in a

Qualifications

• Proven experience of social media/community management across Meta, TikTok, YouTube and Reddit.

Responsibilities

• Manage SEGB's organic social channels.
• Create engaging posts across organic and paid activity.
• Coordinate with Website Executive for content alignment.
• Lead on social listening dashboards and BrandWatch training.
• Provide daily monitoring alerts and on-call rota.
• Deliver reports on content performance and audience insights.
• Support paid campaigns with agencies and budgets.
• Ensure tone of voice and accessible content.
• Monitor trends and report relevant ones.

Skills

Social media

Copywriting

Content planning

Analytics

Project management

Community management

Stakeholder briefing

Tools

BrandWatch

Job description

Job location: London, SE1 hybrid working, minimum 2 days per week in the office)

Deadline: 31st August, 2026

Purpose of the job

Smart meters are changing how Britain understands and manages its energy - and social media is where a huge part of that story gets told, questioned, and understood. As our Social Media Executive, you'll be right at the centre of it: owning SEGB's presence across Meta, TikTok, YouTube and Reddit, shaping both organic and paid content that reaches millions of households. From community management and social listening to campaign delivery and performance reporting, this is a role with genuine reach and real-world impact.

You'll be SEGB's in-house expert and champion for all things social - trusted to bring fresh thinking, keep colleagues across the business up to speed, and help the wider organisation get the most out of social as a channel.

Reporting to the Brand & Campaigns Manager, you'll also help plan, brief and deliver paid digital campaigns end to end - collaborating closely with agency partners and internal teams to bring ideas to life across digital channels.

This is a role for someone with a can-do attitude and a genuine appetite to innovate - someone who understands what makes content land, isn't afraid to challenge the status quo, and can deliver brilliant work at pace. It offers real variety and the opportunity to progress your career in a fast-moving, mission-led marketing team.

Key tasks/responsibilities

Manage SEGB's organic social media channels:

Support SEGB's audiences by tackling concerns and answering smart meter questions from consumers

Build and maintain a rolling social media content plan across organic and paid activity, balancing always-on content with campaign moments and key dates, and keeping stakeholders sighted on what's scheduled

Create engaging, on-brand written and visual social posts and content in support of teams' campaigns and paid activity, including short-form video content (e.g. Reels, YouTube shorts), working with our in-house Studio or agency partners where required

Schedule and post content, including managing paid boosting

Coordinate closely with the Website Executive to align content across SEGB's owned digital channels. Providing additional support if necessary on content writing for the website

Manage SEGB's community management strategy:

Maintain the guidelines for internal use and be the primary point of communication around this with our community management agency

Follow agreed escalation routes for handling sensitive queries, misinformation or reputational issues raised on social channels

Work closely with Communications and Marketing teams to develop and make ongoing updates to FAQs for social channels to ensure the accuracy of our responses

Manage SEGB's social media monitoring, including our social listening tool BrandWatch.

Be the organisational super user for BrandWatch, delivering training to colleagues on how to use the tool as required.

Lead on development of social listening dashboards for campaigns, managing requests for these from internal stakeholders

Ensure the delivery of daily digital monitoring alerts by 8am each day and be responsible for maintaining the team's digital on-call rota

Deliver accurate and timely reports on the performance of social media content and audience insight from our social listening. Use results to identify optimisation opportunities and put recommendations forward

Support the day-to-day delivery of paid digital campaigns in collaboration with creative and media agencies, working within budget and tracking and reporting performance and spend against KPIs. Identify opportunities to optimise campaigns through new insight, creative development, media strategies and performance tracking to continuously improve digital delivery

Ensure tone of voice, brand and campaign guidelines are met in the digital sphere

Ensure organic and paid social content meets accessibility and inclusive design best practice (e.g., alt text, image descriptions, captions, plain language), reflecting the needs of SEGB's audience, including vulnerable and non-digital consumers

Actively monitor social trends and news and report to the Marketing and Comms teams on those that are relevant to our campaign tasks

Support the Brand, Campaigns & Digital team with broader, integrated campaign planning and execution when opportunity allows. Assisting with research and pre-testing, proposition and creative development, production tasks (i.e. substantiation and Clearcast approvals), and supply of campaign assets against agreed media plans

Skills, experience and competencies

Proven experience of social media/community management, with strong platform and trends literacy across channels including Meta, TikTok, YouTube and Reddit

Ability to create engaging visual social content across a range of social platforms, including strong copywriting for social channels

Editorial experience, including the ability to ensure content adheres to house style, brand guidelines, accessibility standards etc

Experience using back-end tools - including our social listening platform, BrandWatch, or an equivalent - to co-ordinate, schedule, monitor and measure social media activity

Ability to analyse performance data and translate this analysis into actionable recommendations

Experience writing comprehensive, clear briefs for internal and external stakeholders

Ability to deliver projects and creative outputs to a high and consistent standard through excellent project management skills, attention to detail and quality control

Excellent communication skills; a supportive, flexible approach to colleagues; and the ability to collaborate and communicate with multiple teams, external agencies and senior stakeholders

A proactive problem-solver who spots opportunities to improve ways of working and brings forward practical recommendations

Experience developing paid digital campaigns end-to-end and of briefing and working with creative and media partners to deliver, including the ability to analyse digital media plans

Excellent administrative skills and ability to create, update and manage plans for content delivery in a timely manner

Ability to work in a fast-paced environment, and willingness to remain flexible to changing priorities

Care in creating, maintaining and managing documents and back-end systems that assist the front-end experience

Appreciation of the objectives and activities of Smart Energy GB

Appreciate the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work