Social Media Executive

PYVITAL Ltd; Birmingham; On-site; GBP 25,000 - 35,000; Full time

Benefits offered by this job

Creative freedom

Professional development

Career progression

Collaborative environment

Job summary

PYVITAL Ltd. is seeking a Social Media Executive in Birmingham to drive content across LinkedIn, Instagram, Facebook and TikTok. You will plan and execute a compelling content calendar, craft written, visual and video content, and help build brand awareness.

You’ll identify trends, produce short-form videos, monitor engagement, and collaborate with the marketing team on campaigns and events. A proactive creator mindset and strong editing skills are essential.

Qualifications

• Experience in a Social Media Executive or related role.
• Proven ability to create engaging content for multiple platforms.
• Familiarity with Canva and CapCut.

Responsibilities

• Create engaging content for LinkedIn, Instagram, Facebook and TikTok.
• Plan, manage and maintain a consistent social media content calendar.
• Produce written, visual and video content reflecting the brand’s identity and tone.
• Identify social media trends and opportunities to increase visibility.
• Create and edit short-form video content (Reels/TikTok).
• Manage day-to-day social media activity, including scheduling posts and monitoring engagement.
• Engage with online communities and respond to comments/messages.
• Support campaigns, events and wider business initiatives.
• Monitor performance and produce reports on engagement, reach and growth.
• Use insights to improve content and campaigns.
• Support influencer partnerships where relevant.
• Ensure consistent branding across channels.

Skills

Content creation

Video editing

Content planning

Analytics

Tools

Canva

CapCut

Scheduling tools

Analytics tools

Job description

Social Media Executive

Location: Birmingham

Salary: Competitive, dependent on experience

Job Type: Full-time | Permanent

The Opportunity

We’re working with a growing and ambitious business based in Birmingham that is looking for a creative and commercially aware Social Media Executive to join its marketing team.

This is a fantastic opportunity for someone who lives and breathes social media, understands what makes content engaging and knows how to turn ideas into results.

We’re looking for someone who can do more than simply schedule posts. You’ll understand different audiences, recognise emerging trends and create content that builds brand awareness, encourages engagement and supports wider business objectives.

If you’re creative, organised and enjoy bringing brands to life through digital content, this could be an excellent next step in your career.

The Role

As Social Media Executive, you’ll play a key role in managing and developing the organisation’s social media presence across multiple platforms.

Your responsibilities will include:

• Creating engaging and relevant content for platforms including LinkedIn, Instagram, Facebook and TikTok.
• Planning, managing and maintaining a consistent social media content calendar.
• Producing written, visual and video content that reflects the brand’s identity and tone of voice.
• Identifying social media trends and opportunities to increase brand visibility.
• Creating and editing short-form video content, including Reels and TikToks.
• Managing day-to-day social media activity, including scheduling posts and monitoring engagement.
• Engaging with online communities and responding to comments and messages.
• Working closely with the wider marketing team to support campaigns, events and business initiatives.
• Monitoring social media performance and producing regular reports on engagement, reach and audience growth.
• Using performance insights to recommend improvements to content and campaigns.
• Supporting influencer partnerships and collaborations where relevant.
• Ensuring consistent branding and messaging across all social channels.

About You

We’re looking for someone who combines creativity with a good understanding of how social media contributes to business performance.

You’ll ideally have:

• Previous experience in a Social Media Executive, Content Creator, Marketing Executive or similar role.
• A strong understanding of LinkedIn, Instagram, TikTok and Facebook.
• Experience creating engaging content for different audiences and platforms.
• Confidence producing and editing short-form video content.
• Excellent written communication skills and a good eye for detail.
• Experience using content creation tools such as Canva and CapCut.
• Familiarity with social media scheduling and analytics tools.
• The ability to manage multiple projects and work to deadlines.
• An understanding of social media performance metrics and how to improve engagement.
• A proactive approach with plenty of creative ideas and the confidence to share them.
• Experience with paid social media advertising would be advantageous but is not essential.

What We’re Looking For

We’re particularly interested in someone who is naturally curious about social media and understands why certain content performs well.

You’ll be someone who:

• Brings fresh ideas and isn’t afraid to try something different.
• Understands the importance of creating content for the audience, not just the algorithm.
• Can balance creativity with commercial objectives.
• Takes ownership of their work and follows projects through from concept to delivery.
• Is comfortable getting involved in filming, photography and content creation.
• Enjoys working collaboratively while being confident managing their own workload.

Above all, we’re looking for someone who is passionate about digital content and genuinely enjoys the creative side of marketing.

What’s on Offer?

• The opportunity to contribute to the development of a growing brand.
• Creative freedom to introduce new ideas and content formats.
• Exposure to a variety of marketing campaigns and projects.
• The chance to develop your skills across content creation, digital marketing and social media strategy.
• A supportive and collaborative working environment.
• Opportunities for professional development and career progression.