Social Media Executive

The Orders of St John Care Trust (OSJCT); Aylesbury; On-site; GBP 30,000 - 45,000; Full time

Job summary

The Orders of St John Care Trust (OSJCT) is seeking an experienced Social Media Executive to lead their social media initiatives in Aylesbury, England. This key role involves implementing the social media strategy, developing engaging content that enhances brand awareness, and strengthens reputation.

Applicants should have a proven track record in social media management, creativity in content creation, and experience in driving engagement across multiple digital platforms. The position is pivotal in supporting the Trust’s growth and reputation.

Qualifications

• Extensive experience in professional social media management.
• Proven track record of executing high-quality content.
• Strong ability to grow engagement across platforms.

Responsibilities

• Implement social media strategy with the Digital Marketing Manager.
• Develop and manage content plans with stakeholders.
• Manage central brand social media accounts and care home pages.
• Provide guidance on content creation and account management.
• Plan and optimise organic content and campaigns.
• Monitor engagement and respond to comments.
• Deliver social media training and develop policies.

Skills

Social media management

Content creation

Engagement growth

Data analysis

Job description

OSJCT is recruiting for an experienced Social Media Executive to lead the Trust’s social media activity. This is a key role in shaping and delivering engaging, high-quality content that enhances brand awareness, strengthens reputation, and supports occupancy growth. The role focuses on creative storytelling, national campaign execution, and proactive outreach to build the Trust’s presence across digital platforms.

Key responsibilities include:

• Implementing the social media strategy in conjunction with the Digital Marketing Manager.
• Developing and managing content plans with key stakeholders to align social media activity with marketing campaigns.
• Managing central, brand social media accounts and oversee individual care home Facebook pages.
• Providing guidance to Home Managers and their teams on content creation and account management.
• Planning, creating, and optimising engaging organic content and social campaigns, using data insights to improve reach and engagement.
• Monitoring and respond to comments, ensuring appropriate engagement.
• Delivering social media training through workshops and own the creation and delivery of social media policies.

About You

We are looking for a proactive and creative individual with extensive experience in professional social media management and content creation. You will have a proven track record of running multiple professional accounts, growing engagement, and executing high-quality content for social media.