Social Media Designer

Got The T-Shirt; Greater London; Hybrid; GBP 38,000 - 52,000; Full time

Job summary

Got The T-Shirt is seeking a Social & Paid Social Designer to craft statics, carousels and motion ads for Meta and TikTok from briefs, with a bias toward conversion outcomes.

You will design across the funnel, maintain brand consistency, and evolve concepts based on test results. Hybrid London work culture, portfolio-driven selection, and a fast-paced cycle emphasize performance and scalability.

Qualifications

• 2+ years designing for social and paid social, at an agency or DTC brand.
• A portfolio of ads that actually ran, ideally with results.
• Strong Figma, Photoshop and Illustrator skills.
• Typography and hierarchy that work on mobile devices.
• Platform know‑how: safe zones, 1:1, 4:5 and 9:16, text on image.
• Pace with standards and organised files.
• You take briefs and make them better.
• Creative thinking with campaign result requirements.
• Motion design experience in After Effects or similar.
• Experience with AI image tools (Midjourney, Firefly, Higgsfield).
• Landing page and Shopify design experience.

Responsibilities

• Design paid social statics, carousels and simple motion for Meta and TikTok.
• Build variants for testing from briefs: hooks, headlines, claims, formats.
• Design across the funnel, from native advertorial ads to offer and proof ads.
• Keep brand consistency with style libraries, templates and ad bank.
• Turn winning statics into richer formats: motion, carousels, landing page sections.

Skills

Social design

Paid social

Portfolio of ads

Figma

Photoshop

Illustrator

Typography

Motion design

After Effects

AI image tools

Midjourney

Shopify design

Landing pages

Tools

After Effects

Shopify

Figma

Photoshop

Illustrator

Job description

Social & Paid Social Designer: Designing statics, carousels and motion that stop the scroll and sell.

Location - London/Hybrid (office culture matters here)

Salary - DOE

About the role

We’re working with a creative-led growth agency for ecommerce brands in fashion, beauty and wellness. Paid social, paid search and performance creative, all run by one team in two-week cycles, with a goal CPA set from each client’s own profitability.

You’d design the ads that stop the scroll. Statics, carousels and simple motion for Meta and TikTok, built from proper briefs rather than a mood board and a deadline. The creative strategists hand you a persona, a pain, a claim and a hook. You decide how it looks, and why that makes someone stop.

Here’s the part most designers never get – you find out what happened. Every concept goes up against a control and the numbers come back inside the fortnight. What works earns more spend and richer formats. Your static becomes motion, a carousel, a section on the landing page. What doesn’t gets cut, and you build the next one knowing why.

Maintaining a high creative standard is the job.

What you’ll do

• Design paid social statics, carousels and simple motion for Meta and TikTok
• Work from creative strategists’ briefs and build variants for testing: hooks, headlines, claims, formats
• Design across the funnel, from native advertorial‑style ads for new audiences to offer and proof ads for buyers
• Keep every brand consistent with style libraries, templates and the Figma ad bank
• Turn winning statics into richer formats: motion, carousels, landing page sections

What you’ll bring to the table

• 2+ years designing for social and paid social, at an agency or DTC brand
• A portfolio of ads that actually ran, ideally with results
• Strong Figma, Photoshop and Illustrator
• Typography and hierarchy that work on a phone in half a second
• Platform know‑how: safe zones, 1:1, 4:5 and 9:16, text on image
• Pace with standards, and clean, organised files
• You take a brief and make it better
• Creative thinking combined with an understanding of campaign result requirements
• Motion design experience in After Effects or similar
• Experience of AI image tools used well (Midjourney, Firefly, Higgsfield)
• Landing page and Shopify design experience

What great looks like at 90 days

You own design on two or three accounts

Templates built that the whole team uses

A static concept of yours earning spend at target

Your design gets tested, and you find out what worked

Sat with strategy and media, briefed properly rather than handed scraps

Volume and variety across a roster of brands people know

A growing agency where your portfolio grows fast

This isn’t for you if

Your portfolio is all brand and print, and you’d rather not be judged on results

Fancy it?

If you want your design tested rather than just admired, this is the role for you. We’re looking for designers who can work at volume without dropping the standard. Someone who can take a brief and make it better.

Have a passion for mobile‑friendly typography? Keep your files clean and organised? Excited about being judged on campaign results? You’re exactly who we’re after.