Social Media & Data Insights Specialist

Chelsea Truck Company; Leeds; On-site; GBP 35,000 - 45,000; Full time

Benefits offered by this job

Work with a globally recognized automotive designer

Dynamic and innovative work environment

Opportunity to influence a leading automotive brand's online presence

Job summary

A leading automotive brand in Leeds is seeking a Social Media & Data Insights Specialist to drive their social media strategy. You will analyze audience engagement, create impactful content, and manage campaigns to enhance brand presence. The ideal candidate has over 3 years in marketing and social media and a passion for luxury automotive culture. Join a dynamic team where your insights will have a visible impact on one of Britain's renowned automotive brands.

Qualifications

• Minimum 3 years of experience in marketing, social media, and data analytics.
• Proven ability to analyze social media performance for premium brands.
• Exceptional copywriting and visual storytelling skills.

Responsibilities

• Analyze platform analytics to identify high-performing content.
• Create platform-specific strategies based on audience behavior.
• Engage with followers to foster community loyalty.
• Plan and execute paid social campaigns to enhance brand awareness.

Skills

Social media performance management

Data analytics

Community management

Content creation

Copywriting

Tools

Meta Business Suite

TikTok for Business

Various analytics tools

Job description

Overview

Job Title: Social Media & Data Insights Specialist

Location: Bradford, UK (On-site)

Brand: KAHN® and Chelsea Truck Company

Employment Type: Full-time

About Us

KAHN® and the Chelsea Truck Company are global leaders in automotive fashion, creating bespoke vehicles and design-led products with an unrivalled aesthetic. With a legacy in luxury automotive design, we are at the forefront of blending engineering excellence with style, shaping the future of car culture through innovation, creativity, and data-driven decisions.

The Role

We are seeking a Social Media & Data Insights Specialist to lead our social media strategy for Chelsea Truck Company. This role is ideal for a strategic thinker who thrives on data, understands the science behind growth, and can translate analytics into actionable plans. You will identify what works, what doesn’t, and why, ensuring every piece of content we create has purpose, impact, and measurable results.

Key Responsibilities

• Analyse platform analytics and engagement data to identify high-performing content, trends, and growth opportunities.
• Create and implement platform-specific strategies across Instagram, Facebook, TikTok, and X based on audience behaviour and performance insights.
• Develop forecasts and content recommendations for our CEO’s personal platforms to maximise reach, influence, and follower growth.

Community Management & Interaction

• Engage directly with followers, partner accounts, and influencers to foster meaningful connections and brand loyalty.
• Monitor audience sentiment and respond to interactions to build a strong, active online community.

Content Planning & Campaign Execution

• Build and maintain a detailed, data-informed content calendar aligned with brand campaigns, product launches, and storytelling goals.
• Plan and execute paid social campaigns, optimising in real time to increase sales, website traffic, and brand awareness.

Performance Reporting & Optimisation

• Provide regular performance reports to the Head of Digital and CEO, with clear recommendations for improvement.
• Continuously refine strategy based on analytics, ensuring content delivers both lifestyle appeal and commercial results.
• Work closely with the Head of Digital, CEO, photographers/videographers, and design teams to ensure social content aligns with our brand vision and luxury positioning.
• Stay ahead of platform updates, AI-driven opportunities, and new technologies to keep our content fresh and competitive.

What We’re Looking For

• Proven experience managing and analysing social media performance for premium or lifestyle brands.
• Strong proficiency in Meta Business Suite, TikTok for Business, analytics tools, and social ad campaign platforms.
• A balance of creative vision and analytical precision, you can both create content and measure its impact.
• Exceptional copywriting, visual storytelling, and trend awareness.
• Skilled at building and nurturing online communities.
• Passion for luxury, automotive culture, design, and fashion.
• Previous experience in marketing, social media, data analytics, digital communications, or a related field.

Why Join Us?

• Work directly with a globally recognised automotive designer.
• Influence and grow the online presence of one of Britain’s most iconic automotive brands.
• Be part of a creative, innovative, and data-led team pushing the boundaries of car culture.
• Enjoy a fast-paced environment where insights drive action, and your impact is visible.

Job Type: Full-time

Experience

• marketing, social media and data analytics: +3 years (required)