Social Media Data Analyst Apprentice

Back 2 Work; Birmingham; On-site; GBP 10,000 - 40,000; Full time

Job summary

An innovative media and marketing consultancy is on the lookout for a talented data analyst to join their dynamic team. This role is pivotal in leveraging data to enhance customer acquisition strategies across various marketing channels. You will work closely with Sales, Operations, and Marketing teams, providing valuable insights that shape business decisions and optimize budget investments. If you're passionate about data and eager to make an impact in a collaborative environment, this opportunity could be the perfect fit for you.

Qualifications

• Strong analytical skills to interpret marketing data and performance.
• Excellent communication skills for collaboration with teams.

Responsibilities

• Analyze paid marketing channel performance to drive growth.
• Collaborate with teams to evaluate campaign effectiveness.

Skills

Analytical Skills

Communication Skills

Teamwork Skills

Organizational Skills

Self-Motivated

Job description

Our Client is an international media and marketing consultancy. They work with brands to grow their business by talking to the 'right' consumers at the 'right' time, with the 'right' messages. They specialise in media strategy, planning/buying, auditing, lead generation & training.

They are looking for a rock-star data analyst, who will offer analysis and insights to help them acquire customers at scale. You will extensively interact with other teams such as Sales, Operations, and Marketing. Your input will help shape business decisions and marketing budget investments.

KEY DUTIES

1. Leverage data to understand in depth paid marketing channel performance across PPC, SEO, paid social media, YouTube, GDN, and others.
2. Identify areas for growth and support campaign managers to implement changes for growth.
3. Extract and analyse data to interpret impact of tests on marketing performance (e.g. cost per lead, cost per acquisition, pipeline growth, ROI).
4. Provide analytical framework and support to evaluate brand and top of funnel campaigns that increase their audience.
5. Collaborate with Localization and regional marketers to analyse campaign performance and pipeline growth internationally.
6. Collaborate with campaign managers on account analysis to support ABM efforts.
7. Document key findings for growth opportunities.
8. Conduct ad-hoc analyses on key areas of the business.

CANDIDATE REQUIREMENTS

1. Independent skills.
2. Teamwork skills.
3. Organisational skills.
4. Good written and oral communication skills.
5. Self-Motivated.

Sound like you? Then send us an application and we will let you know if you are suitable for this position, or one of the other roles we have available.