Social Media Creative

Dryrobe Ltd; Braunton; Hybrid; GBP 25,000 - 30,000; Full time

Job summary

A leading outdoor sports brand in Braunton is seeking a Social Media Creative to engage audiences and create captivating content. The ideal candidate will excel in drafting social media copy, editing videos, and managing online communities. A passion for outdoor sports and sustainability is essential for authentic engagement. This is a full-time position with hybrid work options after training, emphasizing creativity and analytical skills in all aspects of social media management.

Qualifications

• Experience with social media community management is essential.
• Ability to adapt writing style for different formats.
• Strong understanding of social media algorithms and trends.

Responsibilities

• Draft high-quality social media post copy for various platforms.
• Produce engaging short-form video content for Reels and TikToks.
• Engage with the brand's audience through comments and messages.
• Write and upload SEO-optimized blog content.
• Generate creative ideas for organic social posts.
• Manage the Pinterest channel and create bespoke graphics.
• Attend events for real-time coverage of brand activities.
• Analyze social media performance metrics.

Skills

Strong copywriting skills

Video editing expertise

Community management

Knowledge of social media trends

SEO writing

Tools

CapCut

Premiere Pro

Job description

Join to apply for the Social Media Creative role at Dryrobe Ltd

Are you a storyteller who lives and breathes social media? We’re looking for a talented Social Media Creative to join our team. You’ll play a pivotal role in executing day-to-day content creation and community engagement, ensuring our social channels are populated with engaging content that aligns perfectly with our brand.

About Dryrobe®

At Dryrobe®, we’re all about helping people get out there and make the most of their time outdoors, connecting them with nature. We are the creators of the original outdoor changing robe and our products are used for a range of activities on the shoreline and beyond; including surfing, swimming and paddle sports.

We are based in beautiful North Devon and encourage our staff to take advantage of the awesome activities on our doorstep.

Job summary

You’ll combine copywriting, video editing, and direct community interaction to maintain the brand’s presence across all digital touchpoints.

• Drafting high-quality social post copy across all platforms, ensuring alignment with brand tone of voice and campaign objectives.
• Editing and producing engaging short‑form video content (primarily Reels and TikToks) to drive reach and engagement.
• Acting as the voice of the brand online by responding to comments and DMs daily across all channels, including Instagram, Facebook, TikTok, X, Threads, YouTube, and LinkedIn.
• Writing and uploading SEO‑optimised blog content for the Dryrobe® website, including conducting engaging interviews with brand ambassadors and partners.
• Proactively generating creative ideas for organic social posts and broader social media campaigns.
• Managing our Pinterest channel, including the creation of bespoke graphics and pins.
• Attending Dryrobe® sponsored events and brand activations to produce immediate event coverage, such as Stories and on‑location interviews.
• Interpreting basic social media metrics (engagement rate, reach, etc.) to report on performance.

About you

You possess strong copywriting skills with the ability to adapt your tone for different formats, from punchy social captions to longer‑form blog articles. You have a deep practical knowledge of social platform features, best practices, trends, and algorithms, alongside proficiency with mobile‑first video editing tools (e.g., CapCut) or desktop software (e.g., Premiere Pro).

Experience managing online communities is essential, and you should be comfortable engaging with user‑generated content in a professional capacity. Ideally, you have a genuine passion for outdoor sports and an awareness of sustainability issues, allowing you to authentically connect with our community.

Location

Office‑based, however, after initial training and induction into the company, we would consider hybrid working. Our office is based at Dryrobe® HQ, Braunton, North Devon.

Job type

Full‑time.

Hours

Monday to Thursday, 9am - 4:30pm and Friday, 8:30am - 3:30pm.

Seniority level

Entry level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Sporting Goods Manufacturing

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