Social Media & Content Strategist

BPO Wizard; Tipton; On-site; GBP 1,900 - 2,700; Full time

Job summary

BPO Wizard is seeking a Social Media & Content Strategist to lead end-to-end content and social presence across all channels. The ideal candidate is a storyteller, strategist, and growth-focused marketer who understands how to build brand authority, drive engagement, convert audiences, and support pipeline growth through consistent, high-impact content.

The role is both strategic and hands-on: you will plan the strategy, guide content direction, produce or oversee execution, and analyze

Qualifications

• 2-3 years of experience in social media, content strategy, digital marketing, or brand communications.
• Proven track record leading and scaling content strategies in B2B or related industries.
• Strong copywriting with engaging, brand-aligned, persuasive messaging.
• Deep understanding of organic content performance metrics, analytics tools, and platform algorithms.
• Experience developing executive/leadership personal brands on different platforms.
• Strong editorial planning and production management skills.
• Ability to translate service value into messaging for target audiences.
• Familiarity with SEO fundamentals, audience segmentation, and customer journey mapping.
• Experience briefing designers and creatives to deliver quality assets.

Responsibilities

• Build and manage a content strategy aligned with business goals and brand positioning.
• Own the editorial calendar and coordinate content flow across socials and channels.
• Create long-form and short-form content including thought leadership and employer branding.
• Develop and execute a multi-platform social strategy focused on brand visibility and engagement.
• Manage accounts across LinkedIn, Instagram, Facebook, YouTube, and TikTok where relevant.
• Ensure consistent messaging, tone, and brand identity across channels.
• Do competitor and market analysis to guide positioning and differentiation.
• Develop leadership personal brands via LinkedIn content, video guidance, and features.
• Track KPIs (engagement, traffic, leads) and optimize messaging and formats.

Skills

Social media

Content strategy

Digital marketing

Brand communications

Copywriting

Tools

Canva

Figma

Adobe

Job description

About Company:

BPO Wizard Pvt Ltd is a dynamic provider of remote staffing, Recruitment Process Outsourcing (RPO), and digital marketing solutions, serving clients across three continents. We’re on a mission to revolutionize the employment landscape in South Punjab. We're not just another company, we're a movement.

Job Location: Bahawalpur

About the role:

We are seeking a Social Media & Content Strategist to lead our end-to-end content and social presence across all channels. The ideal candidate is a storyteller, strategist, and growth-focused marketer who understands how to build brand authority, drive engagement, convert audiences, and support pipeline growth through consistent, high-impact content. The role is both strategic and hands-on: you will plan the strategy, guide content direction, produce or oversee execution, and analyze performance to continually optimize output.

Key Responsibilities:

Content Strategy & Development

• Build and manage a content strategy aligned with the company’s business goals, buyer journey, and brand positioning.
• Own the editorial calendar and coordinate content flow across socials, video, and all channels.
• Create or guide the creation of long-form and short-form content, including: Thought leadership, Employer branding, Follow trends, LinkedIn and social content, Video scripts, Product/value messaging

Social Media Strategy & Management

• Develop and execute a multi-platform social strategy focused on brand visibility, audience growth, and community engagement.
• Manage accounts across platforms such as LinkedIn, Instagram, Facebook, YouTube, and TikTok (as relevant).
• Ensure consistent messaging, tone, and brand identity across channels.
• Run competitor and market analysis to guide positioning and differentiation.

Thought Leadership & Personal Branding

• Build the company’s leadership and brand presence by positioning the CEO and key team members as industry voices through: LinkedIn content, Podcast or video guidance, Quotes and expert features, Event or industry content angles

Analytics & Optimization

• Track KPIs like: Engagement rate, Qualified traffic, Content leads generated, Audience growth, Content performance by format and stage.
• Use insights to evolve messaging, posting cadences, content formats, and channel focus.

Key Requirements:

• 2-3 years of experience in social media, content strategy, digital marketing, or brand communications.
• Proven track record leading and scaling content strategies in B2B,or other relevant industries.
• Strong copywriting skills with the ability to create content that is: Engaging, Brand-aligned, Persuasive, & Professional.
• Deep understanding of organic content performance metrics, analytics tools, and platform algorithms.
• Experience developing executive/leadership personal brands on different platforms.
• Strong editorial planning and production management skills.
• Ability to translate service value into messaging that resonates with target audiences.
• Familiarity with: SEO fundamental, Audience segmentation, Customer journey mapping
• Experience working with creative tools (Figma/Canva/Adobe) or briefing designers and creatives to deliver quality assets.

What makes us different?

• We're building tomorrow's workplace today
• Powered by Gen-Z and Millennial innovation
• Tech-forward environment that celebrates creativity
• Career paths that create future leaders
• Work culture that rewards A-player mindset
• Global exposure and advanced learning

Why choose a career with BPO Wizard?

• Opportunity to relocate to your hometown
• Save on big-city living expenses
• Enjoy a competitive salary
• Gain international exposure
• Be part of young leadership
• Collaborate with a team of A-players
• Benefit from a merit-based reward system