Brand-Driven Social Media & Content Strategist

BPO Wizard; Tipton; On-site; GBP 1,900 - 2,700; Full time

Job summary

BPO Wizard is seeking a Social Media & Content Strategist to lead end-to-end content and social presence across all channels. The ideal candidate is a storyteller, strategist, and growth-focused marketer who understands how to build brand authority, drive engagement, convert audiences, and support pipeline growth through consistent, high-impact content.

The role is both strategic and hands-on: you will plan the strategy, guide content direction, produce or oversee execution, and analyze

Qualifications

• 2-3 years of experience in social media, content strategy, digital marketing, or brand communications.
• Proven track record leading and scaling content strategies in B2B or related industries.
• Strong copywriting with engaging, brand-aligned, persuasive messaging.
• Deep understanding of organic content performance metrics, analytics tools, and platform algorithms.
• Experience developing executive/leadership personal brands on different platforms.
• Strong editorial planning and production management skills.
• Ability to translate service value into messaging for target audiences.
• Familiarity with SEO fundamentals, audience segmentation, and customer journey mapping.
• Experience briefing designers and creatives to deliver quality assets.

Responsibilities

• Build and manage a content strategy aligned with business goals and brand positioning.
• Own the editorial calendar and coordinate content flow across socials and channels.
• Create long-form and short-form content including thought leadership and employer branding.
• Develop and execute a multi-platform social strategy focused on brand visibility and engagement.
• Manage accounts across LinkedIn, Instagram, Facebook, YouTube, and TikTok where relevant.
• Ensure consistent messaging, tone, and brand identity across channels.
• Do competitor and market analysis to guide positioning and differentiation.
• Develop leadership personal brands via LinkedIn content, video guidance, and features.
• Track KPIs (engagement, traffic, leads) and optimize messaging and formats.

Skills

Social media

Content strategy

Digital marketing

Brand communications

Copywriting

Tools

Canva

Figma

Adobe

Job description

BPO Wizard is seeking a Social Media & Content Strategist to lead end-to-end content and social presence across all channels. The ideal candidate is a storyteller, strategist, and growth-focused marketer who understands how to build brand authority, drive engagement, convert audiences, and support pipeline growth through consistent, high-impact content.

The role is both strategic and hands-on: you will plan the strategy, guide content direction, produce or oversee execution, and analyze