Social Media Content Executive

Direct Commercial Limited; Chelmsford; Sur place; GBP 32 000 - 42 000; Plein temps

Résumé du poste

Direct Commercial Limited is seeking a Social Media Content Executive to own the day-to-day development and delivery of platform-specific content from our Chelmsford offices. You will work with the marketing team to craft stories, write copy, shoot and edit videos, and post engaging content across LinkedIn, Instagram and TikTok.

You'll collaborate with underwriters, claims experts and leadership to uncover stories and insights that translate into compelling posts and reels, while managing

Qualifications

• 2 years' experience creating content for social platforms
• Hands-on experience shooting and editing video for short- and long-form formats
• Proven published body of work across social advertising, newsletters, podcasts, web and email
• Comfortable creating artwork and visual assets with attention to detail
• Able to turn performance data into recommendations using platform analytics (Meta, TikTok)
• Proficiency with tools such as Premiere Pro, CapCut, Canva, Photoshop and Illustrator
• Strong copywriter with adaptable tone for different audiences and platforms
• Able to simplify technical topics into engaging content
• Keen to stay ahead of social trends and formats

Responsabilités

• Own DCL's social media content from idea through publication for each platform
• Generate lots of ideas by spotting opportunities, trends, stories and conversations
• Write compelling copy to explain complex topics like commercial motor insurance
• Create engaging visual content including carousels, Reels and short-form video
• Shoot and edit video content from reactive clips to longer campaigns
• Capture content at offices, events and shoots
• Plan and manage the social content calendar for a steady flow of relevant posts
• Moderate and grow social communities by engaging with comments and messages
• Use analytics to report performance and guide future content
• Stay ahead of platform developments and trends, knowing when to jump on opportunities
• Collaborate with colleagues to turn expert knowledge into accessible content
• Create and maintain design templates and digital assets to preserve brand consistency
• Support the Marketing Manager and wider team with creative and campaign tasks

Connaissances

Content creation

Video shooting/editing

Portfolio/Published work

Artwork creation

Analytics

Proficiency with editing tools

Copywriting

Curiosity

Audience adaptation

Outils

Premiere Pro

CapCut

Photoshop

Illustrator

Canva

Description du poste

Our Social Media Content Executive role is a fully office based on‑site role, 9am-5pm at our Chelmsford offices.

You'll play an integral role in our growing marketing team, working alongside our Marketing Manager and Marketing Campaign Executive, as well as a network of specialist creative and digital partners.

This is a hands‑on role with plenty of room to make your mark. You'll take ownership of DCL's social media channels and the content that brings our brand to life – from coming up with the idea, to writing the copy, creating the artwork, shooting the video and seeing how it performs.

We're looking for someone who can spot a good story, turn a complicated insurance topic into something people want to read or watch, and create content that feels right for the platform it's on.

The Role

You'll own the day‑to‑day development and delivery of platform‑relevant content across DCL's social channels, with a particular focus on LinkedIn, Instagram and TikTok.

You'll work closely with our people across the business, from underwriters and claims experts to our BDMs and leadership team, finding the stories, insight and expertise that can become great content.

That means no two days will look quite the same. One day you might be filming an underwriter explaining a tricky commercial motor risk; the next you could be turning a claims insight into a punchy LinkedIn post or creating a reel from event footage.

What You'll be Responsible for

• Own DCL's social media content from idea through to publication, creating content that is useful, engaging and relevant to each platform.
• Come up with ideas – lots of them. Spot opportunities, trends, stories and conversations that DCL can credibly join.
• Write compelling copy that sounds like us and makes commercial motor insurance easier to understand.
• Create engaging visual content, including graphics, carousels, Reels, short‑form video and other social‑first formats.
• Shoot and edit video, from quick pieces of reactive content through to more considered long‑form and campaign content.
• Capture content at DCL's offices, events and shoots, making sure we're getting the most from the people and opportunities around us.
• Plan and manage the social content calendar, ensuring we have a consistent flow of relevant content across our channels.
• Own our social communities, monitoring comments and messages, responding where appropriate and looking for opportunities to grow meaningful engagement.
• Use social analytics to understand what's working, reporting on performance and using those insights to continually improve our content.
• Stay ahead of social trends, formats and platform developments, knowing when something is worth jumping on, and when it really isn't.
• Work with colleagues and subject matter experts across DCL to turn their knowledge into content that brokers and policyholders can easily understand and engage with.
• Create and maintain design templates and digital assets to keep our content consistency and recognisable.
• Support the Marketing Manager and wider team with occasional creative, campaign and marketing tasks.

About You

• 2 years' experience creating content for social platforms, either in an agency, brand, or creator environment.
• You'll have hands‑on experience shooting and editing video for both short‑and long‑form formats and cross‑platform social media advertising, case‑study production and portfolio development.
• You'll have a proven published body of work which includes social advertising, social media brands, newsletters, podcasts, web and email, brand guidelines, and fiction/creative writing projects that showcase the full range of your talents.
• You'll be comfortable creating artwork and visual assets yourself with a sharp eye for detail.
• You'll be confident using platform analytics,particularly Meta and TikTok and able to turn performance data into useful recommendations for future content.
• Proficiency with tools such as Premiere Pro, CapCut, or similar, Adobe Photoshop, Illustrator & Canva.
• You're curious. You ask questions. You can take a technical subject and find the interesting bit.
• You're a strong copywriter, able to adapt your tone and approach depending on the audience and platform.
• You understand that good social content isn't simply about making something look nice, it needs a reason to exist, a clear audience and an idea behind it.

As part of your application, please be prepared to show us examples of your work/your portfolio.