Mid-Level Creative – Luxury Fashion & Editorial

VML; Greater London; Hybrid; GBP 42,000 - 65,000; Full time

Benefits offered by this job

Flexible hybrid-working schedule

Life Assurance

Pension allowances

Well-being Programme

Job summary

VML in London is seeking a Mid-Level Creative with deep experience in luxury fashion and editorial storytelling. You will shape concepts for campaigns and contribute to visually sophisticated work that aligns with luxury brand standards.

You will collaborate with strategy, design and production teams to deliver social and digital campaigns that feel contemporary while upholding exceptional craft and brand identity.

Qualifications

• Experience within high-end luxury fashion and editorial is essential for this role.
• Strong understanding of fashion imagery, editorial layouts, art direction and visual storytelling.
• Ability to develop original creative concepts and translate them into compelling visual and social storytelling.
• Familiarity with luxury brands’ identities across social and digital platforms.

Responsibilities

• Develop strong, original creative ideas rooted in luxury fashion, editorial and contemporary culture.
• Translate briefs and insights into compelling campaigns.
• Contribute to brainstorms with a culturally aware perspective on fashion, art and design.
• Create work reflecting the visual standards of high-end fashion and luxury brands.
• Develop social concepts for Instagram, TikTok and emerging channels with brand consistency.
• Collaborate with multidisciplinary teams to deliver campaigns from concept to execution.

Skills

Luxury fashion

Editorial experience

Art direction

Social storytelling

Tools

Adobe Creative Suite

Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Mid-Level Creative – Luxury Fashion & Editorial

Company: VMLLocation: London, UKHybrid working: Working from home / Sea Containers office, London, SE1

About VML

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.

Our expertise spans the entire customer journey, building connected brands that drive growth for our clients. We do this through our three core practices: Brand Experience, Customer Experience and Commerce.

The Role

We're looking for a Mid-Level Creative with a strong background in high-end luxury fashion and editorial, someone who is genuinely immersed in that world and understands the brands, creative standards and cultural influences that shape it.

This isn't a generalist creative role. We're looking for someone whose experience is deeply rooted in luxury fashion, whether that's through working with leading fashion houses, luxury brands, fashion publications or creative agencies specialising in this space.

You’ll have a strong understanding of fashion imagery, editorial storytelling, art direction and the visual language of luxury. You’ll know how to create work that feels considered, culturally relevant and true to the brands you’re working with.

Social is an important part of the role, so you’ll also understand how luxury and fashion brands show up across digital and social platforms, bringing ideas that feel contemporary while maintaining the level of creative craft and sophistication expected within this world.

You’ll work closely with creative, strategy, design and production teams to develop ideas and campaigns for a high-profile client account, contributing across social content, campaigns and wider creative projects.

Key Responsibilities

Creative Thinking & Concept Development

• Develop strong, original creative ideas rooted in luxury fashion, editorial and contemporary culture.
• Translate creative briefs and strategic insights into compelling concepts and campaigns.
• Bring a considered creative perspective to brainstorms, drawing on your understanding of fashion, art, photography, design and culture.
• Develop ideas that feel authentic to luxury audiences and the brands they engage with.

Luxury Fashion & Editorial Creative

• Create work that reflects the visual standards and storytelling associated with high-end fashion and luxury brands.
• Bring a strong understanding of fashion imagery, editorial layouts, art direction, typography and visual storytelling.
• Draw inspiration from fashion campaigns, luxury publications, photography, art and contemporary culture.
• Understand the nuances of luxury brand identities and how to maintain their positioning across different creative executions.

Social & Digital Creativity

• Develop creative concepts designed for social and digital platforms, particularly Instagram, TikTok and emerging channels.
• Understand how luxury fashion brands engage audiences through social storytelling and digital experiences.
• Bring awareness of fashion trends, cultural movements, creators and emerging creative formats.
• Balance social-first thinking with the creative quality and brand consistency expected within the luxury sector.

Art Direction & Creative Craft

• Contribute to the visual direction and execution of campaigns and content.
• Work closely with designers, photographers, filmmakers, editors and production teams to bring ideas to life.
• Maintain a high standard of creative craft across every stage of development.
• Ensure creative output feels polished, distinctive and aligned with the brand’s identity.

Collaboration & Delivery

• Collaborate with multidisciplinary teams across creative, strategy, account management and production.
• Present and communicate creative ideas clearly and confidently.
• Respond constructively to feedback and develop ideas through to final execution.
• Manage multiple creative projects while maintaining attention to detail and quality.

What We’re Looking For

Experience within high-end luxury fashion and editorial is essential for this role.

We’re particularly interested in meeting creatives who:

• Have a strong professional background working with high-end fashion houses, luxury brands, fashion publications or agencies specialising in luxury fashion and editorial.
• Have a portfolio demonstrating substantial experience in luxury fashion campaigns, editorial creative, art direction or brand storytelling.
• Understand the creative world of luxury fashion, from established fashion houses and designers to influential publications, photographers and emerging cultural movements.
• Have a strong sense of visual craft, composition, photography, typography and editorial aesthetics.
• Can develop original creative concepts and translate them into compelling visual and social storytelling.
• Understand how luxury brands communicate across social and digital platforms without compromising their identity.
• Are confident collaborating with other creatives, strategists and production teams.
• Are naturally curious about fashion, art, design, photography and contemporary culture.

We’re looking for someone who is already working within this world and can bring that knowledge and experience into the team.

Desirable Experience

• Experience working with internationally recognised luxury fashion houses or fashion publications.
• A background in fashion editorial, luxury advertising or fashion-focused creative agencies.
• Experience developing social-first campaigns for luxury or premium fashion brands.
• Experience contributing to fashion shoots, creative direction, film or digital content production.
• Knowledge of emerging fashion designers, publications, creative talent and cultural movements.

What’s in It for You?

Aside from a generous annual leave allowance and pension allowances, you’ll have access to a range of benefits and activities, including:

• Life Assurance
• Permanent Health Insurance
• BUPA
• Flexible hybrid-working schedule
• Enhanced family-friendly policies
• Well-being ProgrammeEmployee Assistance Support
• Cycle to Work Scheme
• Eye Care and Glasses Vouchers
• Season Ticket Loans
• WPP Discounts

Our Commitment to Diversity, Equity & Inclusion

VML is an equal opportunity employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.