Social Media Content Creator

Jo Loves; London; On-site; GBP 28,000 - 38,000; Full time

Job summary

A leading luxury niche fragrance brand is seeking a Social Content Creator in London. The role involves managing social media channels, creating engaging content, and collaborating with marketing teams. Ideal candidates are creative, organized, and have experience in social media, with strong communication skills.

Qualifications

• 1-2 years minimum experience in a similar role.
• Skilled in shooting and editing short-form video content.
• Strong understanding of brand tone and aesthetics.

Responsibilities

• Own the global social media strategy across all platforms.
• Manage daily activity and engage with the online community.
• Coordinate influencer marketing campaigns.

Skills

Visual storytelling

Communication

Social media management

Content creation

Community management

Education

Experience in social media roles

Tools

Canva

Adobe Photoshop

Job description

We are a leading luxury niche fragrance brand seeking a passionate and creative Social Content Creator to join our team in London. Reporting to the Senior Brand Manager, you will manage daily activity across all social channels, create high-quality visual and written content, and actively engage with our growing online community.

In this highly collaborative role, you’ll work closely with marketing and creative teams to produce platform-specific content—especially for TikTok and Instagram—ensuring the brand voice and visual identity are consistently represented. You’ll also support influencer marketing activity, including helping coordinate send-outs, campaigns, and relationship building.

SOCIAL MEDIA STRATEGY & CONTENT CREATION

• Own the global social media strategy and execution across all platforms (Instagram, TikTok, LinkedIn, Facebook, Pinterest, YouTube).
• Develop and manage a robust content calendar that aligns with key brand and marketing initiatives
• Deliver on key business KIPs for core social channels (Instagram & TikTok) with a focus on growing brand awareness, following and views.
• Oversee the creation of compelling, on-brand visuals, videos, and copy in collaboration with internal and external creatives.
• Ensure content is optimised per platform and regularly updated based on trends, analytics, and business goals.
• Plan and lead content shoots with clear creative direction and team coordination

INFLUENCER MARKETING

• Define influencer strategy across platforms with a focus on relevance, ROI, and reach.
• Identify, brief, and manage influencer and creator partnerships.
• Track performance and report on influencer campaign results.

COMMUNITY MANAGEMENT

• Manage social community interactions across platforms.
• Respond to messages and comments promptly to maintain engagement.
• Monitor sentiment and escalate any sensitive feedback to relevant teams

ADMIN & REPORTING

• Assist with administrative tasks such as raising POs and coordinating product send-outs.
• Help maintain stock levels and organise campaign logistics.
• Contribute to tracking engagement and content performance.
• Work alongside brand and creative teams to support wider marketing activity.
• Coordinate with internal teams and external partners for campaign planning and execution

Key Attributes

Creative thinker with a sharp eye for visual storytelling

Strong communicator, both written and verbal

Organised and detail-oriented

Self-motivated and collaborative

Adaptable and proactive

Knowledge of/experience

Skilled in shooting and editing short-form video content (Reels, TikTok)

Proficient in Canva or Adobe Photoshop

Knowledge of social media platforms and analytics tools

Familiarity with influencer marketing tools and campaign processes

Strong understanding of brand tone and aesthetics

Experience working within a fast-paced, creative environment

Experience

1-2 year minimum previous experience in a similar role

Detailed understanding of Social Media platforms