Social Media Content Creator

Somerset House; London; Hybrid; GBP 31,000 - 32,000; Full time

Job summary

Somerset House is seeking a socially savvy and creative Social Media Content Creator to join the Marketing & Communications team. This hands-on role is pivotal in producing dynamic content across social media platforms like Instagram and TikTok, ensuring effective engagement with audiences while promoting the cultural programs and resident creatives of Somerset House. You will be instrumental in crafting innovative narratives and campaigns, contributing significantly to the online presence and brand identity of this iconic institution.

Benefits

Access to Employee Assistance Programme

Enhanced annual leave – 25 days plus bank holidays

Mental health support from trained First Aiders

Hybrid working model

8% employer pension contributions

Discounts to Somerset House events

Qualifications

• Proven experience creating engaging video content for Instagram Reels and TikTok.
• Ability to capture strong video using both cameras and smartphones.
• Experience working within a cultural or arts setting.

Responsibilities

• Capture and edit original video and photo content for multiple social media platforms.
• Develop weekly content plans aligning with brand messaging.
• Collaborate with Marketing and Creative Design teams.

Skills

Video content creation

Social media engagement

Content planning

Editing skills

Trend awareness

Tools

Adobe Premiere Pro

Job description

Social Media Content Creator

Application Deadline: 23 June 2025

Department: Marketing & Communications

Employment Type: Fixed Term Contract

Location: London

Compensation: £31,000 - £32,000 / year

Description

We’re looking for a self-starting, creatively-driven Social Media Content Creator o develop and deepen our storytelling on Instagram, TikTok, and other social media channels. Sitting within the Marketing & Communications team, this is a hands-on role with plenty of space for creative experimentation, spontaneity, and bold, original ideas.

You’ll be responsible for the ideation, production and editing of standout content that brings Somerset House’s vibrant programme and creative community to life. Working closely with our other Social Media Manager, you’ll collaborate on a dynamic, diverse content calendar that elevates our cultural programme, champions our resident creatives, and builds deeper engagement with both new and existing audiences.

Key Responsibilities

Content Creative Production

Capture and edit original video and photo content for Instagram and TikTok using best-practice and previous performance insights and learnings

Be present at Somerset House events and capture content that resonate on social media

Develop and deliver a consistent stream of engaging lo-fi and hi-fi content, from interview-based and people-led Reels and TikToks to spontaneous stories and event behind-the-scenes content.

Incorporate platform-native features (music, captions, text overlays, transitions, etc.) to optimise reach and engagement.

Content Management

Develop weekly content plans and publishing for Instagram, TikTok and other social media channels, aligning with programming, brand messaging and visual guidelines, and audience engagement goals.

Prepare content plans for stakeholder reviews ahead of time and secure relevant approvals

Create regular creative strands, series, or content formats that foster audience familiarity, anticipation, and interest.

Use platform-native tools or Brandwatch social media management tool to publish your content

Collaboration

Collaborate with the other Social Media Manager to ensure your content output contributes to a cohesive, strategically aligned Somerset House content calendar.

Work alongside the wider Marketing, Creative Design and Programming teams to support campaign activity, events, and artist content.

Engage proactively with the creative community on site to source user-generated content and build relationships that support content creation.

Liaise with press, commercial partners, and visitor experience teams to deliver content that meets agreed requirements and expectations

Intelligence

Monitor and benchmark performance of Somerset House social media content performance and actively apply learnings to refine content plans, creative outputs and improve future performance

Keep the marketing team informed of emerging social media trends, platform updates, and new features, ensuring the team stays ahead of changes that could impact digital marketing strategies.

Skills, Knowledge and Expertise

Proven experience creating engaging video content for Instagram Reels and TikTok.
Experience with creating people-led and interview-based content for social media channels.
Excellent understanding of creative best practices and audience behaviours on Instagram and TikTok (paid and organic content).
Strong editorial and visual instincts, with a finger on the pulse of digital trends and youth culture.
Planning and managing multiple projects and campaign schedules.
Experience working within a cultural or arts setting.
Ability to capture strong video using both cameras and smartphones.
Skilled in editing using mobile-native apps or Adobe Premiere Pro. Demonstrable ability to independently produce content from concept, pre-production to upload.
A creative mindset, comfortable in making decisions in line with a brief.
An interest in experimental storytelling, emerging creators, and creative innovation.
Ability to react quickly and calmly in fast-paced situations.

Benefits

Mental Health & Wellbeing

- Access to our external Employee Assistance Programme (CiC) for free 24/7 confidential advice and support, including up to 6 free counselling sessions per year where needed

- Mental health support and guidance from our in-house trained Mental Health First Aiders

- Hybrid working based on having 3 days in the office per week (pro rata if part-time)*
- Contribution towards eye tests and glasses
-Trust life insurance scheme
- We offer winter flu vaccination vouchers

* dependent on the needs of the role

Holiday

- Enhanced annual leave – 25 days plus bank holidays (pro rata)

- Birthday leave - additional day leave

- Celebration day - to celebrate anything of your choice

Other Leave

- Sick leave – 20 days full pay, followed by 20 days half pay (pro rata & following 3 months service)

- Emergency dependent care – option to use 25% of paid sick leave for emergency care of a dependent (pro rata & following 3 months of service)

- Enhanced maternity pay

Benefits

- 8% employer pension contributions, no employee contribution required*

- Option for salary sacrifice

- Season ticket loan

- Cycle to Work scheme

Discounts, offers and free stuff
-The list is endless and includes tickets to Somerset House events and entrance to other London Heritage sites
-Discounts in Somerset House cafes and restaurants
-Discounts with various high street retailers and restaurants
-Discounts to local leisure centres

*following 3 months of employment