Social Media Content Creator

JR United Kingdom; Bradford; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

A vibrant brand in beauty and wellness is seeking a Social Media Executive to drive their organic content across platforms like Instagram and TikTok. This role offers the creative autonomy to develop engaging narratives and campaigns that resonate with an audience. Ideal candidates should have a passion for social media, proven experience in content creation, and a knack for spotting trends. Join a supportive team and take ownership of your content to help shape the brand's voice and presence online.

Benefits

Creative freedom

Career development opportunities

Supportive team environment

Qualifications

• Experience in content or social role for 1-2 years preferred.
• Confidence filming and speaking to camera is essential.
• Knowledge of TikTok/Instagram trends and ability to create impactful content.

Responsibilities

• Create engaging Reels, TikToks, and organic content.
• Manage the social media calendar and posting schedule.
• Develop and evolve the overall social media strategy.

Skills

Content Creation

Social Media Management

Trend Spotting

Creative Writing

Video Editing

Tools

CapCut

Canva

Adobe Express

Job description

Social network you want to login/join with:

? Office based in Leeds (Hybrid flexibility)

Are you the kind of person who’s always first to jump on the latest TikTok trend? Do you scroll Instagram and think “I could totally make that – but better”? We’re on the hunt for a Social Media Executive to bring energy, creativity, and a strong sense of style to SmileWhite’s organic channels.

You’ll be the go-to for content creation, working closely with our Head of Paid to shape a brand that genuinely gets social. From shooting behind-the-scenes content to chatting confidently on camera, you’ll be our eyes, ears, and voice across all things Instagram, TikTok, and beyond.

? What You’ll Be Doing:

• Creating scroll-stopping Reels, TikToks, Stories, and other organic social content
• Managing our social media calendar and day-to-day posting
• Writing fun, on-brand captions that speak our audience’s language
• Spotting trends early and jumping on them with content that feels native and relevant
• Working closely with our Head of Paid and wider marketing team to align on tone, messaging, and campaign goals
• Developing and evolving our social media strategy, with best practices baked in
• Building narratives that feel real, relatable, and totally SmileWhite

? Who You Are:

• You love social media and know exactly what makes content perform
• You’re confident filming and speaking to camera (think: Beauty, Fashion Vids?)
• You’re comfortable using your phone and editing tools like CapCut, Canva, or Adobe Express
• You're plugged into TikTok/Instagram trends and can turn them into polished, branded moments
• You can plan and execute a content idea from storyboard to screen
• You’re organised, creative, and keen to take full ownership of content creation
• You’ve ideally worked in a content or social role for 1–2 years (but if you’re a self-starter with a killer portfolio – we want to see it!)
• You’ve built a following (personally or for a brand)
• You’ve worked with beauty, wellness, or DTC brands

? Why SmileWhite?

• Full creative freedom to try, test, and own your content ideas
• A chance to build your career in a growing, design-led brand
• Work with a fun, supportive team that gets social
• Career development, hands-on experience, and room to grow

If you’ve got the vision, vibe, and voice to lead SmileWhite’s organic social – let’s make it happen!

Drop us your CV, a quick cover note, and a link to your socials or content portfolio. We can’t wait to see what you bring to the table!