Content Creator / Social Media & Marketing Coordinator

Thwaites; Knutsford; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading hospitality company seeks a passionate Local Social Media & Marketing Coordinator to creatively promote its luxury services and engage customers online. This role offers an exciting opportunity to take charge of social media strategies, content creation, and local marketing campaigns, while growing professionally in a supportive environment.

Benefits

Competitive salary

Wagestream access to wages

28 days annual leave (rising to 33 after 5 years)

Health cash plan

Discounted accommodation

Pension & Life assurance

Enhanced maternity and paternity pay

Bespoke training programs

Qualifications

• 2-3 years of experience in social media within hospitality or retail.
• Strong portfolio demonstrating content creation.
• Full driving licence required.

Responsibilities

• Create engaging content for social media to promote hotel services.
• Manage social media feeds and grow online community engagement.
• Coordinate local marketing campaigns and content calendar.

Skills

Social Media Management

Content Creation

Photography

Video Creation

Strong Writing Skills

Job description

We’re looking for a passionate and creative Local Social Media & Marketing Coordinator to bring our unique hotel, luxury spa, treatments, restaurants, and events to life online. As the Local Social Media & Marketing Coordinator, you'll be our in-house storyteller, showcasing everything from indulgent spa experiences and signature wellness treatments to exceptional local dining and exclusive events. While social media will be your main focus, you’ll also support wider marketing activities to drive engagement and awareness whilst growing our following and sales for your hotel. You’ll work as part of the Head Office Marketing and Creative team but work hand in hand with your hotel.

Your day-to-day activities will include:

• Creating engaging content—posts, reels, and stories—that highlight the magic of our hotel.
• Working closely with teams across the hotel to capture and share day-to-day activity across all areas.
• Managing our social feeds and online community, responding directly to comments and messages.
• Growing followers and engagement through partnerships and competitions.
• Planning and producing seasonal and campaign content, ensuring channels stay fresh and relevant.
• Owning and delivering the local content calendar.
• Sharing content on internal communication channels as appropriate.
• Updating the website and OTAs with new photography, menus, events, and key information.
• Supporting wider campaign launches, including sales, summer, and Christmas promotions.
• Assisting in executing local marketing campaigns, from festive celebrations to events.
• Coordinating influencer and press visits, ensuring seamless collaboration with the central team.
• Supporting local photography or video shoots as directed by the creative team.

Who are we looking for:

Are you a master of the written word, curious in nature, and obsessive in many ways? If you are a creative individual with a passion for food, outdoors, staycations, and walking, this role could be for you!

We’re looking for someone with 2-3 years of social media experience in a hospitality or retail setting. You should have experience managing social media feeds, creating engaging content, and demonstrating this through a portfolio. A great photographic eye and video creation skills using a smartphone and editing tools are essential.

Strong writing skills and attention to detail are key. You will have a proactive, energetic, and enthusiastic approach, with the ability to work under pressure and manage multiple tasks.

A full driving licence is required for this role.

In return, we are offering a rewarding role with scope for career progression along with:

• Competitive salary
• Wagestream - access up to 40% of your wages as you earn them each week
• 28 days annual leave (rising to 33 after 5 years)
• Health cash plan and Employee Assistance Programme available 24/7
• Discounted accommodation, food, and drink across our properties
• Pension & Life assurance
• Employee Assistance Programme
• Enhanced maternity and paternity pay
• Apprenticeships available
• Long service awards, including free meals and stays with friends or family
• Bespoke training and development programmes accessible to all
• An engaging & supportive work environment

About Us

Daniel Thwaites, founded in 1807 by Daniel Thwaites, has grown from a small brewery in Blackburn, Lancashire, to a diversified hospitality business. Initially focused on brewing, the company expanded under the leadership of Daniel's descendants. By the late 19th century, Thwaites was a well-established brewery with a network of public houses.

A leading name in the hospitality industry, renowned for providing exceptional experiences and services to our guests. We pride ourselves on our luxury accommodations, top-tier dining experiences, and unparalleled customer service.