Social Media & Campaigns Lead

JR United Kingdom; Lincoln; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading consultancy is seeking a Freelance Social Media & Campaigns Lead to enhance their online presence. This role involves managing LinkedIn content, developing hiring campaign materials, and adapting strategies based on engagement analytics. If you thrive in a remote environment and want to shape a global brand, this might be for you.

Qualifications

• Strong copywriting skills for B2B content, especially LinkedIn.
• Ability to manage employer branding or recruitment campaigns.
• Experience working independently in a remote environment.

Responsibilities

• Own and manage LinkedIn content calendar for the company.
• Write and schedule posts to support brand awareness and hiring.
• Collaborate with recruiters on hiring campaigns and visual assets.

Skills

Copywriting

B2B social content management

Recruitment support

Communication

Design tools knowledge (Canva/Figma)

Job description

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Type: Freelance / Contractor (20 hours/week)

Duration: Initial 3-month contract (with potential to extend)

About Virtasant

Virtasant is a global cloud consultancy helping organizations transform, build, and optimize in the cloud. With a remote-first model and a world-class cost optimization platform, we’re known for delivering exceptional results across data, cloud, and AI projects. Now, we're ready to amplify that story and turn delivery wins into consistent brand impact.

The Opportunity

We’re looking for a self-starting Social Media & Campaigns Lead to help us build a strong and consistent online presence. You’ll own our company LinkedIn activity, support top-of-funnel recruitment efforts, and ensure internal wins and hiring campaigns are translated into high-impact, engaging content.

You’ll be the engine behind our social and employer brand visibility—whether that’s writing and scheduling posts, working with our recruiters on hiring campaigns, or briefing our marketing agency to ensure we have the right content in place to build reach and credibility.

Key Responsibilities

• Own and manage a consistent LinkedIn content calendar (company page + campaign-specific activity)
• Write and schedule posts that support brand awareness, hiring campaigns, and delivery success stories
• Collaborate with recruiters to support hiring campaigns with role posts, visual assets, and outreach content
• Brief and coordinate with our external marketing agency to ensure timely, on-brand content creation
• Track engagement and performance to identify what resonates and adapt accordingly
• Ensure content tone is consistent and aligned with our brand voice
• Stay on top of social and content trends relevant to tech and consulting audiences

Ideal Experience

• Strong copywriting skills and experience managing B2B social content (especially on LinkedIn)
• Proven ability to support recruitment or employer branding campaigns
• Experience working independently and proactively in a remote environment
• Confident liaising with external content or design agencies
• (Bonus) Basic design or Canva/Figma skills to tweak or repurpose assets
• (Bonus) Background in tech, SaaS, or consulting companies

Why Virtasant

We’re not your typical tech consultancy. At Virtasant, you’ll be joining a team that’s 100% remote, deeply global, and serious about impact - both for our clients and our people. We’re lean, ambitious, and focused on delivering real results, not fluff. You’ll have the freedom to shape our brand story, work async with autonomy, and collaborate with a team that values smart thinking, clean execution, and creative problem-solving. If you're tired of bureaucracy and looking for a high-trust environment where your ideas can move quickly, you’ll feel at home here.