Social Media & Campaigns Lead

JR United Kingdom; Stoke-on-Trent; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading cloud consultancy in Stoke-on-Trent is seeking a Social Media & Campaigns Lead to enhance its online presence. This freelance role involves managing LinkedIn activities, supporting recruitment efforts, and ensuring impactful content creation. As part of a fully remote team, you're empowered to shape the brand story and engage diverse audiences effectively.

Qualifications

• Strong copywriting skills with experience in social content management.
• Proven ability to support recruitment or employer branding campaigns.
• Experience working independently in a remote environment.

Responsibilities

• Manage LinkedIn content calendar for brand awareness and hiring campaigns.
• Write and schedule engaging posts aligned with brand voice and strategy.
• Collaborate with recruiters and marketing agency for effective campaigns.

Skills

Copywriting

Social Media Management

B2B Content Strategy

Tools

Canva

Figma

Job description

Social network you want to login/join with:

Social Media & Campaigns Lead, stoke-on-trent

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Client:

Location:

stoke-on-trent, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

26.06.2025

Expiry Date:

10.08.2025

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Job Description:

Type: Freelance / Contractor (20 hours/week)

Duration: Initial 3-month contract (with potential to extend)

About Virtasant

Virtasant is a global cloud consultancy helping organizations transform, build, and optimize in the cloud. With a remote-first model and a world-class cost optimization platform, we’re known for delivering exceptional results across data, cloud, and AI projects. Now, we're ready to amplify that story and turn delivery wins into consistent brand impact.

The Opportunity

We’re looking for a self-starting Social Media & Campaigns Lead to help us build a strong and consistent online presence. You’ll own our company LinkedIn activity, support top-of-funnel recruitment efforts, and ensure internal wins and hiring campaigns are translated into high-impact, engaging content.

You’ll be the engine behind our social and employer brand visibility—whether that’s writing and scheduling posts, working with our recruiters on hiring campaigns, or briefing our marketing agency to ensure we have the right content in place to build reach and credibility.

Key Responsibilities

• Own and manage a consistent LinkedIn content calendar (company page + campaign-specific activity)
• Write and schedule posts that support brand awareness, hiring campaigns, and delivery success stories
• Collaborate with recruiters to support hiring campaigns with role posts, visual assets, and outreach content
• Brief and coordinate with our external marketing agency to ensure timely, on-brand content creation
• Track engagement and performance to identify what resonates and adapt accordingly
• Ensure content tone is consistent and aligned with our brand voice
• Stay on top of social and content trends relevant to tech and consulting audiences

Ideal Experience

• Strong copywriting skills and experience managing B2B social content (especially on LinkedIn)
• Proven ability to support recruitment or employer branding campaigns
• Experience working independently and proactively in a remote environment
• Confident liaising with external content or design agencies
• (Bonus) Basic design or Canva/Figma skills to tweak or repurpose assets
• (Bonus) Background in tech, SaaS, or consulting companies

Why Virtasant

We’re not your typical tech consultancy. At Virtasant, you’ll be joining a team that’s 100% remote, deeply global, and serious about impact - both for our clients and our people. We’re lean, ambitious, and focused on delivering real results, not fluff. You’ll have the freedom to shape our brand story, work async with autonomy, and collaborate with a team that values smart thinking, clean execution, and creative problem-solving. If you're tired of bureaucracy and looking for a high-trust environment where your ideas can move quickly, you’ll feel at home here.