Social Media Assistant - Fixed Term (12 Months)

University of Staffordshire Business Engagement; Stoke-on-Trent; On-site; GBP 29,000 - 33,000; Full time

Job summary

Staffordshire University invites applications for a Social Media Assistant on a fixed-term maternity cover at Stoke Campus. The role focuses on planning, creating and scheduling social media content to grow the digital portfolio, reputation, and reach across YouTube, TikTok and Instagram.

You will monitor daily activity, measure the impact of digital communications, and engage with prospective students on forums like The Student Room and Campus Connect, supporting recruitment efforts and diverse

Qualifications

• Experience creating and scheduling social media content aligned to brand strategy.
• Ability to monitor engagement metrics and report on impact.
• Familiarity with university recruitment channels and student forums.

Responsibilities

• Plan, create and schedule social media content to grow digital reach.
• Monitor daily activity and measure impact of digital communications.
• Engage with prospective students on forums like The Student Room and Reddit.

Skills

Social media management

Content creation

Community engagement

Analytics

Video content

Tools

Instagram

TikTok

YouTube

Reddit

The Student Room

Job description

Social Media Assistant - Fixed Term (Maternity Cover)

Marketing, Brand and Voice

Location: Stoke Campus
Salary: £28,778 to £33,002Per Annum - Fixed Term
Release Date: Thursday 15 October 2026
Closing Date: Thursday 22 October 2026
Reference: MBV172-26

Please note: this job is only available to current employees of the University

Main Responsibilities

• Planning, creating, and scheduling social media content in line with the University's strategy and values to enhance the growth of the digital portfolio, reputation, and reach.
• Monitoring daily social media activity and playing a pivotal role in measuring the impact of digital communications.
• Actively participating in community engagement by speaking directly to prospective students on dedicated forums, including The Student Room, Campus Connect, and Reddit.
• Supporting ongoing prospect engagement, facilitating digital channel growth, and producing creative multimedia content.
• Aiding university recruitment efforts by focusing on increasing engagement from prospect audiences, specifically by enhancing output across YouTube, TikTok, and Instagram.
• Utilising a diverse digital skillset to creatively grow conversations across social platforms, which may include implementing incentives, developing student-led content, and leveraging platform engagement features.

Staffordshire University is committed to promoting and enabling a positive culture where staff, students and visitors are confident to be their authentic selves. We focus on inclusion as a way to ensure equality of opportunity for all our people and to demonstrate our commitment to Equality, Diversity and Human Rights.

We promote applications from all sections of the community, regardless of background, belief or identity, recognising the benefits a diverse organisation can bring for the University.

We particularly encourage applications from Black, Asian and Minority Ethnic (BAME) people, who are currently under-represented in the University workforce.