Social Media and Talent Lead

Canoe; Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Employee Assistance Programme

Cycle to Work scheme

Company pension

Job summary

Canoe seeks a Social Media and Talent Lead to shape and grow our social and talent offering for fashion, outdoor, performance and culture clients.

You will combine hands-on client delivery with team leadership, owning social and talent strategies, building client relationships and mentoring junior colleagues to deliver standout work.

Qualifications

• 4–5 years' experience in a similar agency or brand role
• Experience mentoring junior team members
• Ability to develop social and talent strategies
• Strong client relationship management and presenting ideas
• Excellent copywriting and marketing skills

Responsibilities

• Identify talent opportunities and build talent proposals
• Project manage talent briefs from outreach to delivery
• Provide regular project updates to internal teams and clients
• Negotiate fees, deliverables and contracts with talent & reps
• Develop and deliver social media strategies to drive brand awareness and engagement
• Build content plans and publishing schedules; write engaging copy
• Oversee community management on key accounts (Instagram, TikTok)
• Establish and monitor KPIs to meet objectives
• Lead projects and support junior team members
• Prepare and deliver client reports (monthly/quarterly)
• Support business growth and process improvements

Skills

Social media strategy

Budget management

Mentoring juniors

Client relationship management

Copywriting & marketing

Job description

Canoe is looking for a Social Media and Talent Lead to help shape and grow our social and talent offering, working with leading brands across fashion, outdoor, performance and culture.

This newly created role combines hands-on client delivery with team leadership and the opportunity to influence the wider direction of the department. You'll take ownership of social and talent strategies, build strong client relationships and support junior colleagues in delivering great work.

We're looking for someone who brings creative thinking, commercial awareness and a proactive approach to solving challenges. You'll be confident presenting ideas, managing multiple projects and identifying new opportunities for our clients and the business.

Working closely with senior colleagues and reporting to directors, you'll play an important role in the continued development of the team.

To be considered, you'll need 4–5 years' experience in a similar agency or brand role, ideally with some experience of managing or mentoring junior team members.

The Day-to-Day

Talent

• Identify talent opportunities and build talent proposals
• Project manage talent briefs from initial outreach through to delivery
• Provide regular project updates to internal teams and client stakeholders
• Negotiate fees, deliverables and contracts with talent and their representatives
• Manage product seeding and fulfilment
• Build and maintain relationships with talent, agents and managers

Social

• Develop and deliver social media strategies that drive brand awareness, audience growth and engagement
• Build and oversee content plans and publishing schedules
• Write engaging social copy and content
• Oversee community management across key client accounts, particularly Instagram and TikTok
• Identify and nurture influencer and KOL relationships across a range of sectors
• Establish and monitor KPIs, ensuring activity delivers against agreed objectives
• Work with the wider team to develop creative approaches to content
• Attend and contribute to regular social marketing meetings
• Manage client relationships through regular communication, meetings and presentations
• Prepare and deliver monthly and quarterly client reports
• Paid social experience is desirable but not essential

Team Management

• Oversee the day-to-day workload and priorities of the Social and Talent team
• Provide guidance, support and mentoring to junior team members
• Ensure projects are delivered efficiently, on brief and to a high standard
• Work with senior colleagues to identify opportunities for team development and growth

Business Reporting

• Provide regular updates to directors on team performance, client activity and key priorities
• Monitor project budgets, resource allocation and commercial performance across the department
• Identify opportunities for business growth, improved processes and efficiencies

Key Skills

• Strong numeracy and literacy skills
• Experience managing budgets and project resources
• A confident and natural communicator, both in presentations and conversation
• Strong emotional intelligence and interpersonal skills
• A genuine interest in the cultures and communities our clients operate within
• Creative thinking with the ability to develop and deliver effective strategies
• Excellent copywriting and marketing skills
• Commercial awareness and an understanding of agency operations
• Outstanding organisational skills with the ability to manage multiple projects and client portfolios
• Confidence in leading projects, supporting colleagues and making decisions
• A service-focused approach with an understanding of client confidentiality
• A proactive mindset and the ability to work effectively both independently and as part of a team
• Employee Assistance Programme
• Cycle to Work scheme
• Company pension