Social Media and Content Officer

University of Kent; Canterbury; On-site; GBP 28,000 - 38,000; Full time

Benefits offered by this job

43 days leave per year

Excellent pension scheme

Healthcare plan

Job summary

The University of Kent is seeking a Social Media and Content Officer to shape the University’s social media presence. You will manage core feeds, spot opportunities, and work with student creators to keep channels engaging and distinctive.

You will collaborate with colleagues across departments to develop impactful social storytelling, responding to trends and delivering a Kent-branded voice across platforms.

Qualifications

• First degree or equivalent qualification in a relevant area, or experience working in a similar role.
• Substantial experience of using social media to achieve strategic objectives across a range of platforms.
• Knowledge of social media best practice, developing trends and how to spot a social ‘story’.
• Excellent content production skills, including photography, video, copywriting and basic design.
• Ability to work flexibly and creatively, balancing campaigns and reactive opportunities.

Responsibilities

• Producing proactive and reactive content, including copy, photography, video, vox pop interviews and social media graphics.
• Identifying story opportunities across the University and creating social-specific angles on Kent news and activity.
• Overseeing our core social media feeds, monitoring opportunities and issues and engaging with followers.
• Advising and supporting colleagues, schools and departments to develop their social media presence.

Skills

Social media strategy

Content production

Photography

Video

Copywriting

Design basics

Trend spotting

Creative thinking

Education

First degree or equivalent

Job description

On the 1 August 2026, The University of Greenwich and the University of Kent formed a pioneering new multi-university group called London and South- East (LASE) University Group. Should you join us, you will be employed by LASE but will work as part of the University of Kent academic division, contributing to its distinct strengths, community and identity while also being part of a wider group that brings together the scale, resilience and shared ambition of both universities. Through LASE we aim to deliver outstanding education, impactful research, and meaningful regional and global impact.

Are you passionate about social media, with a creative eye for content and a talent for turning stories and trends into opportunities to engage audiences?

As Social Media and Content Officer, you will help shape the University’s social media presence, creating compelling content that grows reach, strengthens engagement and brings the Kent brand to life. Managing our core feeds, you’ll spot opportunities, respond to trends and work with colleagues and student content creators to keep our channels engaging, relevant and distinctive.

As Social Media and Content Officer you can expect to be involved in:

• Producing proactive and reactive content, including copy, photography, video, vox pop interviews and social media graphics
• Identifying story opportunities across the University and creating social-specific angles on Kent news and activity
• Overseeing our core social media feeds, monitoring opportunities and issues and engaging with followers
• Advising and supporting colleagues, schools and departments to develop their social media presence

What will you bring to the role?

• First degree or equivalent qualification in a relevant area, or experience working in a similar role
• Substantial experience of using social media to achieve strategic objectives across a range of platforms
• Knowledge of social media best practice, developing trends and how to spot a social ‘story’
• Excellent content production skills, including photography, video, copywriting and basic design
• Ability to work flexibly and creatively, balancing campaigns and reactive opportunities

What we can offer in return:

As a member of our team, you can expect a friendly, open and collaborative working environment and support in your development and wellbeing. You'll enjoy a range of great staff benefits including:

• 43 days' leave per year (personal leave, bank holidays and additional days allocated for the Christmas period, pro rata for part-time staff)
• Excellent pension scheme with generous employer contributions
• Corporate employee-funded healthcare plan, in partnership with Benenden Health

For more information about what you can look forward to if you join us, visit our dedicated webpage: Working at Kent

We are ambitious for our people, our communities and the region we serve – join us in making the world a better place. Visit our website for more on who we are: http://www.kent.ac.uk/about/

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The University of Kent values diversity and equality at all levels.