Social Media and Community Manager - HELLO! Fashion

Hello Limited; London, Greater London; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a dynamic Social Media Manager to enhance their vibrant online presence. This role involves managing social media channels, creating engaging newsletters, and driving community engagement across platforms like Facebook, Instagram, and TikTok. You'll collaborate with editorial teams to craft compelling content while utilizing analytics to optimize performance. If you're a creative individual with a passion for fashion and digital media, this is your chance to make a significant impact in a fast-paced environment. Join a forward-thinking company that values innovation and teamwork, and help shape the future of their brand!

Benefits

25 days annual leave

Birthday day off

Private Medical Scheme

Employee Assistance Programme

Life Assurance (6 x salary)

Generous Employer Pension contributions

Group Income Protection Scheme

Qualifications

• 2+ years in journalism, digital media, or social media management.
• Strong knowledge of social scheduling and analytics platforms.

Responsibilities

• Manage Hello! Fashion's social media channels and newsletter strategy.
• Create and implement metric-based approaches to grow audiences.

Skills

Social Media Management

Content Creation

Communication Skills

Digital Savviness

Community Engagement

Education

Postgraduate Degree

Tools

Hootsuite

Google Analytics

Job description

Your mission

To grow the current Hello! Fashion social platforms and launch new ones to develop an engaged and loyal community across Facebook, X, Pinterest, TikTok & Instagram. A key part of this role is leading the Hello! Fashion newsletter strategy—creating compelling newsletters and significantly growing our newsletter community and engagement.
You will work closely with the Editor, Head of Customer Acquisition, and Publisher to drive newsletter sign-ups and increase frequency of interaction with our audience. This is a hybrid role based in our office near Southwark on Tuesdays, Wednesdays & Thursdays.

Key Responsibilities

• Manage the day-to-day running of Hello! Fashion's social media channels: Facebook, Instagram, Pinterest, X & TikTok
• Create and implement strategic, metric-based approaches to grow both social and newsletter audiences
• Lead the planning, creation, and scheduling of all Hello! Fashion newsletters
• Collaborate with editorial and commercial teams to execute engaging, on-brand content
• Curate a compelling, traffic-driving social media strategy
• Develop and execute content calendars for social media and newsletters
• Create TikTok and Instagram Reels
• Monitor and respond to community engagement and social feedback
• Optimise affiliate, video, and exclusive content to drive impressions and views
• Produce and present performance reports using analytics tools
• Represent Hello! Fashion at brand and external events
• Take part in social media content when required

Your profile

• Digitally savvy and highly creative
• Strong communicator with excellent written and verbal skills
• Confident using social tools and staying on top of platform trends
• Comfortable working in a fast-paced digital environment
• Proactive and collaborative team player
• Passion for fashion, lifestyle, and the Hello! Fashion brand

Experience

• Experience in journalism, digital media, or social media management, 2 years is desirable
• Demonstrated knowledge of social scheduling and analytics platforms (e.g. Hootsuite, Google Analytics)
• Familiarity with Facebook, Instagram, TikTok, Twitter, YouTube, Snapchat
• Experience with video and reel content creation
• Experience planning and growing email newsletters and newsletter communities

Qualifications

Postgraduate degree preferred

Why us?

Benefits

• 25 days annual leave per year (for full time employees)
• 1 birthday day per year
• Private Medical Scheme
• Employee Assistance Programme
• Life Assurance currently 6 x salary
• Generous Employer Pension contributions
• Group Income Protection Scheme
• Plus all of the perks of working for a dynamic media company